Godrej Nature's Basket is a retail chain in India owned by Godrej Group that operates 29 premium gourmet stores across major cities. It offers a wide range of international and national brands as well as its own private labels of groceries, sauces, snacks, and chicken. While private labels account for 30% of monthly sales and 50% of profits, they are allocated only 6% of shelf space compared to 90% for international brands. Products are procured locally or through distributors, and promotion is focused on mailers and SMS for private labels only.

1. GODREJ NATURE’S BASKET
India

2. COMPANY PROFILE
 Godrej Nature’s Basket – a retail venture of
Godrej group and is today India’s foremost
retail destination for fine foods from across
the world.
 Started in 2005 as a single fresh food store,
it has today morphed into a 29 store chain
of premium gourmet stores at high street
locations in Mumbai, Delhi/NCR, Pune,
Hyderabad and Bangalore.

3. PRODUCT DEPTH
 Products ranging from the international brands to
national premium brands
• Private labels are also
on offer

4. PRODUCT
Private brands :
1) Healthy - Groceries
2) L’exclusif – Sauces, Munches, Roasted seeds
3) Real good – Chicken
Price
Pricing is in between the international products and
the national brands offered in the store

5. GIFT HAMPERS

6. PROCUREMENT
 All the products under private label are
procured from a manufacturing plant in
Mumbai
 Other products are procured from the
distributors in the city
 Replenishment of stock is done at the end
of every week
 Natures Basket Ltd.
Gate No. 4, Pirojshanagar,
Vikhroli (East) ,

7. Chicken Procured from:
Baramati Chicken

8. PRIVATE LABEL V/S BRANDS
Private
Label
30%
Other
Brands
70%
Contribution to monthly sales

9. PRIVATE LABEL V/S BRANDS
Private
Label
50%
Other
Brands
50%
Contribution to monthly profits

10. PRIVATE LABEL V/S BRANDS
Private
Label
6%
National
Brands
4%
Internationa
l Brands
90%
Shelf Space ratio

11. PROMOTION
 For Private Label done through mailers and
sms campaigns
 For other brands no special activity is
carried out
 Inside the store, no separate promotion for
private labels