Digital marketing can be described as the practice of internet service usage to advertise the company and services or products offered by it.

1. Significance of Digital Marketing
Speaker
Digital marketing can be described as the practice of internet service usage to advertise the company and
services or products offered by it. The digital marketing speaker should have an expertise on speaking on
anything like desktop, mobile service or laptop, which as an internet access offering the digital marketing
services. Their views should incorporate all the services discussed below –
SMO (Search Engine Optimization)
The digital marketing speaker has expertise in several techniques for helping garner higher rank on the
search engines for the business via SEO. Whenever, anyone uses the search engine to search for
particular product or service, they get one list of results as per their search terms and prefer to visit the
websites that is listed at the top of the result. The digital marketing speakers shares the several
methods of SEO that includes keyword, link building, etc. to achieve higher ranking on the search engine.

2. SMO (Social Media Optimization)
The other vital technique of the online marketing uses social networking sites for adverting or marketing
of the product or services offered by the business. Several companies are using this services offered by
the SMO companies to boost their profit and business. The digital marketing strategist offers latest
ways of SMO practices to promote the business on a large scale to get the customers from across the
world.
Online Reputation Management
Even though, internet offers great base for advertising, it also customers a chance to shape their opinion
about the product or services offered by the particular company, which can either be bad or good. If good
comments from the customers can boost the popularity of the particular product or service then the bad
voice against any product or service can ruin the reputation of the company offering it. The digital
marketing speaker speaks about several ways of online reputation management that helps in keeping
the negative reviews at the back seat and ultimately helps in maintaining the brand image.
Conversion Rate Optimization
Number of people visits the website of the company, but if they don’t opt for the product or the services
then the traffic is of no use. The digital marketing strategist helps in conversion rate optimization
through various techniques.
Other than all the above sectors, a successful digital marketing speaker also has expertise to share
their views in several other areas such as Pay per Click, Responsive Website Designing, Content
Development and usage of effective Digital Strategy.