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The Power of Study Groups 
Jacalyn Chapman 
Strategic Innovation Executive 
@SFDCJacalyn 
Tami Esling, Saas Consultant Group 
Senior Salesforce Consultant 
@CRMCloudCoach 
Joni Martin, Now IT Matters 
Concierge/ Co-Founder Girlforce 
@jonikmartin
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Let’s Meet Our Speakers! 
Jacalyn Chapman Tami Esling Joni Martin
Jacalyn Chapman 
Strategic Innovation Executive
Welcome to the Cert Club! 
Since 2013 
300+ members 
Customers, Partners 
& Salesforce Employees 
5 - 6 weeks/leg 
80% 
pass on first attempt 
Multiple 
Certifications
Cert Club Approach
Tips & Tricks for Achieving Certification 
Prepare Stud Take the Exam 
• Not your personal 
implementation, wear 
your “Salesforce Hat” 
• Focus on content that 
you are not as familiar 
with 
• Read, re-read and really 
understand what the 
question is asking for 
before you respond 
y
Tami Esling 
Senior Salesforce Consultant 
Saas Consulting Group
Salesforce Certification Study Group 
Established Fall 2013 
6 months – 1 year 
experience 
23 Certified – 
99% who take the exam pass! 
14 Weeks 
Set Curriculum
In Person Study Groups vs. Virtual Study Groups
2+ Tips for Achieving Certification 
November 15 
2014 
Stand BIG 
Breath 
Read and Write 
Eliminate 
Mark for review 
PASSED!!!
Joni Martin 
Concierge at Now IT Matters, 
Co-Founder of Girlforce
Four Tips for a Successful Study Group
2+ tips on certification from Girlforce members:
What is the value of a Salesforce certification? 
1. Encourages you to learn new features 
1. Professional value to company and self 
2. Builds your professional community
How can you leverage the Power of Study Groups? 
• Start your own! 
• Join a study group in the Success 
Community 
• For Non-Profits: Join the Girlforce study 
group in the Power of Us Hub
Questions?
Power of Study Groups Trivia 
1. Name two Cert Club tips that you should leverage while taking an exam? 
Answer: Wear your “Salesforce Hat” & “Measure twice, cut once” when 
approaching the answer to a question 
2. What is something you need to consider, in hosting an In-Person Study Group? 
Answers - Location, Season (weather), Will the Session still be recorded? 
3. Name one of the Girlforce tips for a successful study group. 
Answer: Find your tribe, Keep it simple, Use technology, or Have fun. :)
The Power of Study Groups

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The Power of Study Groups

  • 1. The Power of Study Groups Jacalyn Chapman Strategic Innovation Executive @SFDCJacalyn Tami Esling, Saas Consultant Group Senior Salesforce Consultant @CRMCloudCoach Joni Martin, Now IT Matters Concierge/ Co-Founder Girlforce @jonikmartin
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Let’s Meet Our Speakers! Jacalyn Chapman Tami Esling Joni Martin
  • 4. Jacalyn Chapman Strategic Innovation Executive
  • 5. Welcome to the Cert Club! Since 2013 300+ members Customers, Partners & Salesforce Employees 5 - 6 weeks/leg 80% pass on first attempt Multiple Certifications
  • 7. Tips & Tricks for Achieving Certification Prepare Stud Take the Exam • Not your personal implementation, wear your “Salesforce Hat” • Focus on content that you are not as familiar with • Read, re-read and really understand what the question is asking for before you respond y
  • 8. Tami Esling Senior Salesforce Consultant Saas Consulting Group
  • 9. Salesforce Certification Study Group Established Fall 2013 6 months – 1 year experience 23 Certified – 99% who take the exam pass! 14 Weeks Set Curriculum
  • 10. In Person Study Groups vs. Virtual Study Groups
  • 11. 2+ Tips for Achieving Certification November 15 2014 Stand BIG Breath Read and Write Eliminate Mark for review PASSED!!!
  • 12. Joni Martin Concierge at Now IT Matters, Co-Founder of Girlforce
  • 13.
  • 14. Four Tips for a Successful Study Group
  • 15. 2+ tips on certification from Girlforce members:
  • 16. What is the value of a Salesforce certification? 1. Encourages you to learn new features 1. Professional value to company and self 2. Builds your professional community
  • 17. How can you leverage the Power of Study Groups? • Start your own! • Join a study group in the Success Community • For Non-Profits: Join the Girlforce study group in the Power of Us Hub
  • 19. Power of Study Groups Trivia 1. Name two Cert Club tips that you should leverage while taking an exam? Answer: Wear your “Salesforce Hat” & “Measure twice, cut once” when approaching the answer to a question 2. What is something you need to consider, in hosting an In-Person Study Group? Answers - Location, Season (weather), Will the Session still be recorded? 3. Name one of the Girlforce tips for a successful study group. Answer: Find your tribe, Keep it simple, Use technology, or Have fun. :)

Hinweis der Redaktion

  1. Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
  2. Role How long have you been a Salesforce user?
  3. Certifications that we hold
  4. started in 2013 by Billy Martin - CFL organization to increase user adoption through education, passed the baton to me Audience (new users to users with years of experience with Salesforce) 80% of those report that they have taken the exam have passed on the first attempt! Cert club is lurker friendly, so there may be more that we don’t know about. Almost everyone who has participated in a leg of the cert club has returned for a second leg, so many of our Cert Clubbers hold multiple certifications Virtual, using Chatter and GTM to record for those who can’t make the prescribed time Each certification is a leg and we’ve completed 4 to date. Currently studying for the Service Cloud Consultant exam
  5. Take the official Salesforce study guide and break the objectives down into consumable chunks. Each week, we review study topics in advance and I provide reference material to help learn the concepts (leveraging Salesforce H&T as much as we can) Then when complete Testing Your Knowledge Questions related to the topics for each week. Leverage poll functionality for this, which keeps it nice and anonymous  For those who can’t attend, they completed the TYK questions and then listen to the recording. Note, answers are not posted for the TYK questions to allow others to complete the questions subsequent to our session. You have to review the recording for that!
  6. Title: Study Group Name – How did it get started? I am part of the online Salesforce Success Community called the Salesforce Certification Study Group. It was established last Fall 2013 and is led by Deepa Patel who is one of the MVPs. Who is our Audience? – Our audience are End User, Admins, or Developers that have at least 6 months – 1 year of experience Our study group meets Virtually using the ReadyTalk platform which is integrated into our Salesforce instance. ReadyTalk allows us to record the session to share with the attendees after class. The Study Group runs for 14 weeks with a set curriculum and the members receive activity assignments each week. There is 1 facilitator that helps lead the session. Collaboration is key! The facilitator just keeps things on track, while the members share their assignments and collaborate with the other members. We currently offer Admin, Advanced Admin, Both Sales Cloud and Service Cloud Certifications and these are now offered internationally! There is a Community Group – Salesforce Certification Study Group that each member is a part of. We currently have 23 Certified members and just finished up another set of Study Groups so we have an additional 21 members that plan to take their exam shartly.
  7. Let’s talk a minute about the considerations for an in Person / Live Study Groups compared to Virtual Study Groups. 1) The in person study group – you need to find a location that is consistent, you also have to consider things like weather, or sick children when people cant attend. But in person groups are great for networking and really getting to know each other. 2) In Virtual Study groups, everyone logs on from the comfort of home, but you can still have distractions from barking dogs, or leaf blowers. It’s also more challenging to get to know your teammates, but it is convenient and is productive. So either way can work. I have worked with both and both have their pros and cons.
  8. Tips: Set a Goal and be committed and once you have set your Certification Goal be sure to Set a Date for your exam. A Goal without a Deadline is only a dream! And then on the Day of the exam – stand big. Amy Cuddy gives a TED talk titled “Your body language shapes who you are”. In her talk she references that the taller you stand, the greater your reach or space that you take, the more confidence and power you will have. So stand big, spread those arms, and be filled with power to conquer this test! Then once you enter the testing room, be sure to Breath. In answering the questions, Read first and write or draw out what they are asking. Eliminate the answers that are incorrect, and then mark questions for review. Sit back and bask in your hard work!