Introduction to HEROKU. Powerful platform built by developers to developers.

1. Introduction to Heroku
Developer Day
Arthur Barbey
Platform Solution Engineer
abarbey@salesforce.com
/arthurbarbey
20150602

2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
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not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
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Safe Harbor

3. ​ Salesforce1 Platform
​ What is Heroku?
​ What can we do with it?
​ Salesforce?
​ Key takeaways
​ Salesforce1 world Tour in Paris – June 25th
Agenda

4. Connect with your customers in a whole new way
Become a Customer Company
Sales
Service
Marketing
CommunityApps
Analytics

5. Build apps fast. Build business faster.
Salesforce1 Platform
Sales
Service
Marketing
CommunityApps
Analytics

6. Build Apps Fast. Build Business Faster.
Customer Apps
Create engaging
customer-facing
apps
Employee Apps
Build powerful
employee-facing
apps faster

7. Build Apps Fast. Build Business Faster.
Customer Apps
Create engaging
customer-facing
apps

8. Heroku?
Development?
Programming Languages?

9. ​ Heroku is a cloud hosting Platform
​ For web or mobile applications
​
Agile and elastic platform that developers love
​ Smarter infrastructure lets you build apps that scale
​ Providing tools for more efficiency
​ Open & Extensible
​ Heroku Platform can host applications from various languages
​ Open Source community, Ecosystem of 150+ add-ons
Connected to Salesforce
Sync customer apps with business processes
What is Heroku?
Customer Apps
Engaging customer-facing apps
Instant Deployment & Rapid Scaling

10. What can we do with it?
Your Customers See Your App as Your Brand
Every company needs to be an app company
Retailer, Mobile Applications
Apps Company
Home Controls Manufacturer
Apps Company
Shopping Center Operator
Apps Company

11. Loyalty & Engagement
Apps
Websites
& Media Apps
eCommerce
Apps
What can you build with Heroku Enterprise?
Internet
of Things Apps
Marketing Campaign
Apps

12. When building
consumer or customer-
facing apps
When Do Customers Choose Heroku?
To leverage “open
source” developer
skills and frameworks
Ruby
Java
node
PHP
Python
Scala
To easily integrate
apps with Salesforce
system of record

13. When Do Customers Choose Heroku?
• Support any volume of users and data
• Any login mechanism
• Facebook, Twitter, Salesforce, custom
• mBaaS for Native, Hybrid, HTML5
• Languages known by millions of developers
• Popular open source components for
• Mobile-first design
• Continuous integration and deployment
• Content and commerceWhen Building
Modern, Engaging
Consumer or
Customer-facing Apps

14. When Do Customers Choose Heroku?
• Developer-driver deployment (git)
• Languages known by millions of developers
• Fastest growing language (node.js)
• Trendy cool languages (Play, Go)
• 150+ Heroku Add-ons
• Popular open source productivity frameworks
• Application Lifecycle Management toolsTo Leverage “Open
Source” Developer
Skills and Frameworks
Ruby
Java
node
PHP
Python
Scala

15. When Do Customers Choose Heroku?
• Heroku Connect
• Scalable cloud service Automatic,
bidirectional, near real time
• Point and click setup
• SQL interface
• Most developers know SQL
• Modern frameworks support SQL
​ - Rails, Django, Symphony, Sinatra, Spring
• Optimizes Force.com API calls
To Easily Integrate Custom
Apps with Salesforce
System of Record

16. Transformative apps require a different recipe
What Does It Take to Build Apps Like These?
Technologies of the consumer internet like Node, PHP, Java, and Ruby
Pixel-perfect digital experiences for brand fidelity and customer delight
Powerful developer and app management tools to free your team to innovate
Frequent and fast iteration of new features to keep up with the market
Seamless integration to powerful business tools like Salesforce
Scalable, high-performance platform to handle rapid and uneven growth

17. Technical Details
Dynos, Database, Add-ons
Programming Languages
Heroku Connect

18. Dynos
Deploy fast and without
friction, run top languages
at any scale
Database
Enterprise-grade
Postgres, optimized for
app developers
Elements
Ecosystem of 150+ plug-
ins, pre-integrated and
ready for your app
What is Heroku Enterprise?
Everything you need to build, run and scale engaging customer apps
Payments
Email
SMS
Search
Analytics
Monitoring
Logging
Ruby
Node.js
Java
PHP
Python
Scala
Clojure
24/7/365 Ops
Continuous
Protection
Health Checks
High Availability
Encryption
Rollback

19. You write your app; we do the rest
Low High
drag to scale

20. Proven Architecture (IAAS) + Functional Added Values (PAAS)
Technical Details?
Hardware
Network
Operating Systems & VMs
World class IT Ops
Heroku Connect for Salesforce
150+ Add-ons Ecosystem
(Email, SMS, Search, Payments, Logging, etc.)
Heroku Postgres Databases
(and 10+ other data stores)
Language runtime environment (e.g. Java, Ruby, PHP)
Operating System & VMs
Hardware
Network
Infrastructure as
a Service
Platform as
a Service
Supported Languages

21. ​ Feature – Heroku Elements
Heroku Features
Heroku Elements, Heroku DX

22. • Heroku Dashboards + Metrics
• Manage Applications & Organizations
• Heroku Button
• Cloning code & deploying app as easy as a single click
• Postgres DbX
• Provides visibility needed for management & optimization
Heroku DX
​ Heroku Developer Experience

23. ​ The new Heroku Dashboard + Metrics are at the center of the developer’s
Heroku experience.
​ Dashboard is where you manage all of your apps and organizations, scale
your deployments up or down, and manage databases and add-ons. The
new Heroku Dashboard makes all of this much easier and more intuitive,
with thoughtfully designed workflows and UI.
​ Heroku Metrics, a feature within Dashboard available to apps running
more than one dyno, gives you powerful insights on the runtime
characteristics of your applications, allowing you to seamlessly monitor
and fine tune performance within your regular workflow. You have direct
visibility into your app’s throughput, response time, errors, memory, and
CPU load data, all delivered in an intuitive display designed to help you
spot and resolve problems.
Heroku Dashboards + Metrics

24. ​ Heroku Button makes the experience of
cloning code and deploying an app as easy as
a single click. There are already hundreds of
Heroku Buttons created — click any one of
them and the source code will get cloned into
your Heroku account, then the app will be
provisioned, configured, and deployed
automatically.
Within a few seconds, you’ll have a fully-
configured app there in your Dashboard,
complete with database and add-ons, ready for
you to get to work — as well as deployed live
to the web.
Got an app or a project you’d like a Heroku
Button for? It’s easy to create one, just build an
apps.json manifest for your app and all its
dependencies, then follow a few additional
steps to make it live.
Heroku Button

25. ​ Heroku Postgres DbX is a set of new features added to our Postgres
service which give developers a clear and easy-to-use window into their
database usage, providing the visibility needed for management and
optimization.
​ The centerpiece is Performance Analytics, a set of analytics and
visualization tools that allow you to understand what is happening with your
database and fine tune its performance. With these new capabilities you
can quickly and easily identify the queries that most impact database
performance, and make changes to boost performance of your app.
​ Heroku Postgres DbX also provides continuous protection and encryption
at rest to keep data safe and secure.
Heroku Postgres DbX

26. ​ Add-ons
​ Tools and services for
developing, extending, and
operating your app.
​ Featured Buttons
​ One-click provisioning,
configuration and deployment
of third-party apps.
​ Popular Buildpacks
​ Automate the build process for
your preferred framework and
language.
​ The Marketplace for App Builders
Heroku Elements

27. Heroku & Salesforce

28. Heroku & Salesforce
Personalized
RemembersYourPreferences
Beautiful
Inspiringdesign
Immediate
No lags or emails
Customer Insight
PredictCustomerNeeds
Customer Engagement Business Process
Real-time Workflow
AutomateEmployeeResponses
Marketing
Continuouslybuildyourbrand
Open Source Stacks - Rapid Iteration
Consumer Internet Scale
360 customer View – Collaboration
Business Processes
!
Heroku Connect!
Bi-Directional!
HerokuAppsandSalesforce!

29. § Unifies Heroku Enterprise apps with Salesforce
business process
§ Bi-directional data sync between Heroku Apps and
Salesforce deployment
§ Point and click configuration, no code needed
§ Sync data in real-time, at any scale
Heroku Enterprise + Heroku Connect

30. Salesforce World Tour - Paris 2015
Le 25 Juin, 2015
Paris Porte de Versailles
Rejoignez l’Espace Développeurs
www.salesforce.com/paris
Démos de la Plateforme Salesforce Quick Start et Mini Hack avec
Salesforce1 Lightning
Théâtre des développeurs Librairie technique

31. Thank you
​ Arthur Barbey
​ Platform Solution Engineer
​ abarbey@salesforce.com
​ /arthurbarbey