The Salesforce Platform is the leading cloud platform, uniquely optimized for building enterprise mobile apps. The AT&T API Platform exposes the AT&T network and other services via RESTful APIs. With the AT&T APIs, you can extend Salesforce apps to take advantage of converting speech-to-text, sending SMS to an AT&T mobile number, finding the current location of an AT&T mobile device, and more. The AT&T Toolkit for Salesforce Platform provides strongly-typed Apex wrappers for these AT&T APIs and allows developers to integrate AT&T’s mobility services into their Force.com applications. Attend this webinar to learn how you can enter to win an AT&T Samsung Galaxy Note II! Watch this webinar to: Get a brief overview of the Salesforce Platform’s mobile capabilities. Get an overview of the different AT&T APIs supported by the toolkit, including speech-to-text conversion, inbound and outbound SMS, geolocation and more Learn how you can use the AT&T Toolkit for Salesforce Platform to invoke these APIs natively from the Force.com Platform See demos that illustrate some of the enterprise mobility use cases that are possible by combining the Force.com and AT&T platforms Find out about future/upcoming APIs from AT&T

1. Intro to the AT&T Toolkit for
Salesforce Platform
Sandeep Bhanot, Salesforce.com, Principal Developer Evangelist
@cloudysan
Giridhar Bhaskara, AT&T, Principal Technical Architect
@gbhask01

2. Safe harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
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earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering
new functionality for our service, new products and services, our new business model, our past operating losses, possible
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recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
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decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.
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3. Speakers
Sandeep Bhanot Giridhar Bhaskara
Senior Developer Evangelist, Principal Technical Architect,
Salesforce.com AT&T
@cloudysan @gbhask01
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4. Follow Developer Force for the latest news
@forcedotcom / #forcewebinar
Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force
Developer Force group
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5. Have questions?
§ We have an expert support team at the ready to answer your questions
during the webinar.
§ Ask your questions via the GoToWebinar Questions Pane.
§ The speaker(s) will choose top questions to answer live at the end of the
webinar.
§ Please post your questions as we go along!
§ Only post your question once; we’ll get to it as we go down the list.
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6. Agenda
§ Welcome and Intro
§ Intro to Salesforce Touch Platform
§ Intro to AT&T Dev. program and APIs
§ AT&T Toolkit intro and architecture
§ Toolkit demos and code samples
§ Future AT&T APIs
§ Q&A
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7. Mobile Invasion: Tablets & Smartphones At Work
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8. Salesforce Has The Answer For Every Mobile Need
Suite of downloadable apps Custom mobile apps Mobile AppExchange for
for accessing Salesforce data designed and built by you discovering purpose-built apps
from a mobile device or an ISV partner on or vertical solutions by
Force.com industry
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9. Salesforce Touch – One App For All Your Devices
HTML5 app runs on any device (iPad today)
Intuitive interface built for users on the go
Optimized for touch – tap, scroll, swipe
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10. Write Once. Deploy Anywhere. On Any Device.
» Deliver custom apps on any device
» Native, HTML5, or Hybrid
» Every Force.com developer becomes
a mobile developer
» Trust and security of Salesforce
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11. Comprehensive Mobile App Development Platform
SELECT Id,
Warehouse_Location__latitude__s,
Warehouse_Location__longitude__s,
Street_Address__c, Name
FROM Vendor__c
WHERE
DISTANCE(Warehouse_Location__c,
GEOLOCATION(37.794539,-122.394717),
'mi') <= 10;
Instant Mobile Native Geo-location Mobile Policy Mobile SDK for iOS and
and Social APIs fields Management Android
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12. Salesforce Mobile SDK
Tools for building Native, Hybrid, and HTML5 apps on iOS and Android
OAuth2
Secure authentication and refresh token
management
API Wrappers
Interact with Salesforce REST APIs with
popular mobile platform languages
App Container
Embed HTML5 apps inside a container to
access powerful native device functionality
Secure Offline Database
Store business data on a device with
enterprise-class security
Push Notifications 100% Open Source
Dispatch real-time alerts directly to mobile Developed on Github
devices
http://www.developer.force.com/mobilesdk
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13. The AT&T Developer Program
Helping developers deliver the right application on the right device to over 100 million customers
Online
• API Platform
Community & Support
• Forums
• AT&T ARO
• Webcasts
• Development Resources
• Live Chat
• Device Specs
• Technical Support
• SDKs & Tools
Communications Contest & Events
• Newsletter • Developer Summit
• Email • Mobile App Hackathon
• Blog • Contests
• Social Media • Fun Events
Follow Us! Twitter, Facebook, forums and blogs.
@attdeveloper www.facebook.com/attdeveloper
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14. Intro to AT&T Developer Program and APIs
http://developer.att.com
Become a free member of the AT&T
Join Developer Program
Sign up to access the AT&T API
Sign Up Platform at developer.att.com
Free 90 day Trial,
Free Trial
$99/Year - 1 Million Transactions/Month
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15. AT&T Developer Program and APIs
http://developer.att.com/api
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16. Restful APIs - Speech
› Utilizing the AT&T WATSON℠ speech engine, AT&T has simplified the
process of speech-enabling applications.
› The AT&T Speech API works with any phone, across all U.S. wireless
carrier networks – just send us audio, and we’ll send you the
transcribed text of what your users say. It’s plug & play!
› There’s no need for you to build and maintain your own speech
libraries.
› With our SDKs, we make it even simpler to design a UI to capture
and send us audio for transcription.
› The API is optimized & tuned for speech contexts:
§ Web Search
§ Business Search
§ Voicemail
§ SMS
§ Question and Answer
§ TV
§ Generic
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17. AT&T Toolkit for Salesforce Platform
http://bit.ly/ATTToolkit
+ =
…
Add AT&T services to your enterprise mobile app built on the
Salesforce Platform
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18. AT&T Toolkit for Salesforce Platform
Native Force.com wrappers for AT&T APIs
Toolkit also includes
• Implementation of the AT&T
OAuth 2.0 User-agent flow
• Sample apps
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19. Getting Started
1. Install the Toolkit via the Unmanaged Package
2. Sign-up for an AT&T Developer Account
3. Create a new AT&T App
4. Configure AT&T App Key and Secret in Salesforce
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20. Sample App - CaseForce
Field Service Agent
Case Data
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21. CaseForce – Hybrid iOS App using Mobile SDK
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22. Demo – Outbound MMS
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23. Outbound MMS using the toolkit
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24. Demo – Voice Search
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25. Speech-to-Text using the toolkit
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26. Future APIs
Speech to Text Advertisement
• Gaming and Social Media Context • Easy to implement and Monetize applications for
• TV (UVerseEPG) – actors, show and movie titles, channel advertising solution
names • Provides a controlled environment for ad placements
• BusinessSearch – business names and places (via standardized ad sizes, ad categories/types, ad tag
• Websearch – web search query phrases requirements, creative selection, etc.)
• SMS,Voicemail , Question and Answer • Provides reporting of ad metrics (delivery, impressions,
clicks, revenue, audience summary insight)
• Leverage the API Platform infrastructure for API exposure,
authentication, marketing, account management, and
Text –to-Speech – MultiLingual support developer billing/settlement
• en-US English (United States)
• en-US Spanish (United States)
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27. Resources
• Salesforce Mobile SDK
http://developer.force.com/mobileSDK
• AT&T Developer Program and APIs
http://developer.att.com
• AT&T Toolkit for Salesforce Platform
http://wiki.developerforce.com/page/Salesforce-Platform-for-ATT-Toolkit
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