3. Smartphone Habits
% of smartphone users
Get weather
information 50MM
Watch video
Get national news
Get sports
information
Access entertainment
content
Get financial
information
Read newspaper content
Access lifestyle
content
Read magazine
content
Get stock market/ 11MM
business info
Online Publisher‟s Association, August 2012 Est. Market Size
4. YAHOO! GLOBAL MOBILE UU’s
Monthly UU‟s
250,000,000
211MM
200,000,000
150,000,000
100,000,000
50,000,000
Apr ‘11 „11
April Aug’11 Dec ‘11 Apr ‘12 Aug ‘12 October „12
5. 76% of the US Smartphone Audience visits Yahoo! to
MAKE THEIR DAILY HABITS
ENTERTAINING AND INSPIRING
6. MINUTES PER MONTH
Yahoo! Sites 101
89
Disney Online
Microsoft Sites
ESPN
AOL, Inc.
Comcast NBC Universal
Glam Media
Fox News Digital Network
CBS Interactive
Viacom Digital
50
40 100
80
NEWS, SPORTS, FINANCE, AND TO
CONNECT WITH FRIENDS
11. YAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITH
Login-Based Targeting
CARRIER DEMO GEO DEVICE DAYPART BEHAVORIAL CUSTOM
Two thirds of mobile and tablet
users expect a “personalized and
targeted” ad experience
13. Consumers want more "playful" and "fun" ads
on tablet and mobile devices
“I think ads on this device should feel more playful and fun than
ads on other devices”
% Strongly agree/agree
14. Paranormal
Activity 3
2011 AdWeek Mobile Media
Plan of the Year
Yahoo! Helps you develop dynamic creative that drives
GREATER AWARENESS
14
19. Delivered and Discovered
ACROSS ALL SCREENS
23M US iPad Users 90M US Mobile Users
41% Reach1 76% Reach2
2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3
1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global)
2ComScore Mobile Metrix, Nov 2012
3 ComScore Media Metrix, Nov 2012
At Yahoo! mobile UU’s havemore than doubled in 18 months aloneFirst time we've EVER hit 200M UU's on Mobile Web, 29% of all users, 2.5 in last 2 years, 2x in the 18 months
Yahoo! Is the 3rd largest media company in terms of total monthly mobile reach, with over 90 million people turning to us each month spending 100 minutes per person on our properties.
Key Points to what Yahoo is doing in Mobile: Focus on experiences that are make people’s daily habits entertaining and inspiring (enhancing user experience) – Mail, Finance, Sports, Photos, etc. Create common features, Yahoo identity and cross promote so that consumers and advertisers can move seamlessly across the experiences.Develop mobile web experiences that deliver great content and communications experiences in app-like design that can be experienced anywhere.Build advertising products that enhance the user experience and deliver ROI for advertisers in a differentiated way focused on what we do well: combining Content + Targeting + Creative
Smart ads allow for a near infinite amount of custom creativesCustomize message, image, Call to action, productsDynamic w stnd bannerExpandable (w video)Tap to videoClick to mapClick to callDynamic creative components – headline, image, CTA Show Guys vacation packages and customize images and messages to a male audience Show Girls vacation packages and customize images and messages to a female audience Show Family vacation packages and customize images and messages to a combined audienceAll in one campaign generating thousands of creative executions with little creative effort required
Dozen’s of creative format - Poly Ad, Elevation Ad, Video ad, etcShrek: 2010 Mobile Marketer Ad of the YearParanormal Activity 3: 2011 AdWeek Mobile Media Plan of the Year41% of mobileand tablet users think ads on these devices should feelMORE FUN
Content module demo
Broadcast surround – yahoo enhanced tv
Show live demo or video:https://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmvhttps://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmv
Show live demo or video:https://dl.dropbox.com/u/43591037/Video/IntoNow%2060.wmv
