Google+ has long been predicted to be the 'next big thing' in social media. Whether or not this comes to fruition, Google+ plays an important role in search engine optimization for both organic and local Google search results. This slide deck starts with a brief introduction to Google+ and explains the SEO benefits of using this platform. It then dives into the proper setup and optimization of a Google+ page, and ends with crafting a manageable, efficient, and successful content strategy for Google+. This slide deck benefits small and large businesses alike who wish to enhance their presence on Google's search and social networks. This presentation was conducted at Mercy Corps in Portland Oregon, on July 23rd, 2014. About the presenter: Devan brings 6 years of experience in audience research and social media to Anvil. She has worked with numerous household brands including Old Spice, Weiden+Kennedy, Xbox, and Internet Explorer. She enjoys cooking, which is fortunate because she grew up in Walla Walla, Washington, and likes to bring the office bags and bags of onions come harvest.

1. Google+ For Search
and Social
Devan Brown
@devan_brown2

2. @devan_brown2
AGENDA
- Overview
- Benefits
- Set Up
- Google Authorship
- On Site Best Practices
- Features
- Content & Engagement
- Examples

3. 503.595.6050
//
www.anvilmediainc.com
//
©
2014-­‐
All
Informa=on
in
this
3
Grew Up In Walla Walla

4. 503.595.6050
//
www.anvilmediainc.com
//
©
2014-­‐
All
Informa=on
in
this
4
Moved To Portland

5. 503.595.6050
//
www.anvilmediainc.com
//
©
2014-­‐
All
Informa=on
in
this
5
Landed At Anvil Media

6. OVERVIEW
@devan_brown2

7. WHAT IS GOOGLE+?
A social community
@devan_brown2

8. WHAT IS GOOGLE+?
A social layer across Google products
@devan_brown2

9. WHAT IS GOOGLE+?
An SEO powerhouse
@devan_brown2

10. 2014 SEO RANKING FACTORS
0"
0.01"
0.02"
0.03"
0.03"
0.03"
0.03"
0.04"
0.05"
0.06"
0.06"
0.07"
0.08"
0.09"
0.11"
0.11"
0.11"
0.11"
0.11"
0.11"
0.11"
0.11"
0.12"
0.13"
0.14"
0.15"
0.16"
0.18"
0.2"
0.25"
0.28"
0.29"
0.31"
0.33"
0.34"
0.34"
0.34"
0.4"
Keyword"in"Title"
Keyword"in"URL""
Keyword"in"Descrip@on"
Existence"of"HI"
Keyword"in"Domain"Name"
Keyword"in"H2"
Video"Integra@on"
Sitespeed"
Existence"of"H2"
%"Backlinkswith"Keyword"
Existence"of"Descrip@on"
URL"is"no"Subdomain"
Image"Count"
Number"of"external"links"
%"Backlinks"from"same"country"
Internal"Link"is"seldSreferen@al"
Keyword"in"internal"link"
Keywords"in"Body"
Keywords"in"external"Links"
Posi@on"of"Keyword"in"Title"(Word)"
Text"Character"length"
Word"Count"
Posi@on"of"Keyword"in"Title"(Character)"
HTML"length"
Word"Count"in"Anchor"Text"
Number"of"internal"links"
Length"of"URL"
%"Backlinks"with"Stopword"
SEOSVisibility"of"backling"URL"
%"Backlinks"relSnofollow"
Tweets"
Pinterest"
Facebook"Likes"
Facebook"Comments"
Facebook"Share"
Facebook"Total"
Number"of"Backlinks"
Google"+1"
@devan_brown2

11. AUDIENCE
@devan_brown2

12. BENEFITS
@devan_brown2

13. BENEFITS
The people
@devan_brown2

14. BENEFITS
Topic focus
@devan_brown2

15. BENEFITS
Carousel Results
@devan_brown2

16. BENEFITS
Authorship and Publisher Markup
@devan_brown2

17. BENEFITS
Hashtags
@devan_brown2

18. SET UP
@devan_brown2

19. TYPES OF PROFILES
PROFILES
- Personal
- Identity across all Google
products
- One manager
PAGES
- Business and organizations
- Separate from profile identity
- Up to 50 managers
@devan_brown2

20. PROFILE SET UP
- Start with a Google account
https://accounts.google.com/SignUp
- Populate all information
@devan_brown2

21. PROVE YOU’RE HUMAN
@devan_brown2

22. CHOOSE A PHOTO
- At least 250x250 px
@devan_brown2

23. FIND FRIENDS
@devan_brown2

24. FIND PAGES
@devan_brown2

25. FILL OUT ALL FIELDS
@devan_brown2

26. ANCHOR TEXT FEATURE
@devan_brown2

27. KEYWORD PLANNER TOOL
@devan_brown2

28. SET UP BRAND PAGE
@devan_brown2
Home> Pages

29. SET UP BRAND PAGE
@devan_brown2

30. SET UP BRAND PAGE
@devan_brown2

31. CONNECT G+ AND WEBSITE
Verify in Google webmaster tools
@devan_brown2

32. CONNECT G+ AND WEBSITE
Add the rel=publisher tag to your homepage
@devan_brown2

33. CUSTOM URL: PROFILE
Profile> About tab> Get URL
@devan_brown2

34. CUSTOM URL: PROFILE
@devan_brown2

35. CUSTOM URL: PAGES
- 10+ Followers
- 30+ days old
- Verified business
- Profile photo
Google will review the URL and
approve within a few days
@devan_brown2

36. AUTHORSHIP
@devan_brown2

37. AUTHORSHIP
- Blogs must credit individual authors
- Each author must have a personal G+ profile
- Author must apply for authorship
hFps://plus.google.com/authorship
- Add rel=author to head tag of website
<a
href="[profile_url]?rel=author">Google</a>
@devan_brown2

38. ON SITE BEST PRACTICES
@devan_brown2

39. ON SITE BEST PRACTICES
- Follow buttons on every page
@devan_brown2

40. ON SITE BEST PRACTICES
- Share buttons on every page
@devan_brown2

41. FEATURES
@devan_brown2

42. HOME BUTTON
@devan_brown2

43. PROFILE
@devan_brown2

44. PROFILE
@devan_brown2

45. PEOPLE
@devan_brown2

46. PHOTOS
@devan_brown2

47. COMMUNITIES
@devan_brown2

48. COMMUNITIES
@devan_brown2

49. EVENTS
@devan_brown2

50. HANGOUTS
@devan_brown2

51. PAGES
@devan_brown2

52. LOCAL
@devan_brown2

53. SETTINGS
@devan_brown2

54. @devan_brown2
CONTENT & ENGAGEMENT

55. GOOGLE TRENDS
@devan_brown2
Justin Bieber
Miley Cyrus
Selena Gomez
Brad Pitt

56. SOCIAL MENTION
@devan_brown2

57. GOOGLE ALERTS
@devan_brown2

58. EDITORIAL CALENDAR
@devan_brown2
February 2014
- Basecamp
- iCal
- Outlook Shared Calendar
- Excel
- Google docs

59. PUBLISH STEADY CONTENT
@devan_brown2

60. CONTENT REPURPOSING
Exis%ng
Content
Repurposing
Opportuni%es
Blog
Post
/
Ar%cle
Use
quote
snippets
for
tweets
Record
blog
post
quotes
in
a
podcast
or
video
Use
themes
to
create
step
by
step
educa=onal
slides
Create
a
PDF
whitepaper
and
upload
to
targeted
communi=es
Upload
blog
photos
to
Google+,
Pinterest,
and
Reddit
Use
topics
to
create
weekly
TwiFer,
Facebook,
or
LinkedIn
chats
News
Create
top
10
list
posts
for
headlines
Create
a
weekly
email
newsleFer
Create
weekly
LinkedIn
and
TwiFer
discussions
around
headlines
Infographics
Use
snippets
for
status
update
facts
Use
data
points
to
make
singular
graphs
Create
summaries
and
write
them
into
a
blog
post
Data
Infographics
Illustra=ons
Video
Blog
post
Tweetable
facts
@devan_brown2

61. USE STUNNING VISUALS
- Storify
- Copify
- Contently
- Scripted
- Elance
- 99 designs
- Swiftly
- Infor.am
- PiktoChart
- StumbleUpon
@devan_brown2

62. TAKE QUALITY PHOTOS
Stock Photos
- iStockPhoto
- Getty
- Shutterstock
- StockVault
Image Editing
- Gimp
- Paint.net
- PhoXo
- Photo Pos Pro
- PhotoScape
@devan_brown2

63. HASHTAGS
@devan_brown2

64. FORMAT TEXT
@devan_brown2

65. FIND FRIENDS
@devan_brown2

66. UTILIZE CIRCLES
@devan_brown2
People> Your Circles

67. UTILIZE CIRCLES
@devan_brown2

68. JOIN COMMUNITES
@devan_brown2

69. IDENTIFY INFLUENCERS
@devan_brown2

70. MAKE THEM ADVOCATES
@devan_brown2

71. ENCOURAGE THEM TO ACT
@devan_brown2

72. ASK QUESTIONS
@devan_brown2

73. ASK FOR REVIEWS
@devan_brown2

74. RIPPLES
@devan_brown2

75. NEGATIVE COMMENTS
@devan_brown2

76. NO NO
@devan_brown2

77. EXAMPLES
@devan_brown2

78. TOYOTA
@devan_brown2

79. CADBURY
@devan_brown2

80. RED BULL
@devan_brown2

81. MASHABLE
@devan_brown2

82. ANVIL MEDIA
@devan_brown2

83. GRAND AMERICA
@devan_brown2

84. @devan_brown2
https://plus.google.com/+DevanBrownAnvil
@AnvilMedia
Anvil Contact & Monthly newsletter: bit.ly/1pdpE0t
Anvil Cheat Sheets: bit.ly/1qACF8e
Google Plus Support
@devan_brown2

85. Lunch & Learn
Building Audience Personas the Right Way
August 13th, 2014
1-3pm
@Anvil Media
http://bit.ly/RGHM6p
@devan_brown2

86. THANKS!
@devan_brown2