1. PETER DRUCKER ARTICLE DISCUSSION QUESTIONS
1) What term is Drucker credited with coining?
2)What is Drucker's true legacy?
3) Where was Drucker born?
4) Where did Drucker earn his doctorate?
5) What corporation did Drucker spend 2 year studying in the 1940's?
6) What university's management school was named in Drucker's honor in 1987?
7) What view is central to Drucker's philosophy?
8) What was Drucker awarded in July 2002?
CHAPTER 1 DISCUSSION QUESTIONS
1) In your opinion, what organization is successful? In your opinion, what makes the organization successful?
2) In your own words (do not look in a dictionary), define "management.“
3) In your opinion, what has caused management to evolve in the US?
4) What is the Silent Revolution?
5) Summarize what happened during each of the 5 fronts of the Silent Revolution.
6) What are the 3 fastest-growing consumer purchases today?
7) Home Depot passed all its logistics issues off to what company?
8) What innovative group in northern California is trying to find a cure for multiple sclerosis?
9) In Druker's opinion, how did the Americans win the Gulf War in 1991? In his opinion, how will the war on
terrorism be won?
10) What does the author mean when she states, "in the 21st century, businesses exist in a Lego world?"

2. IN YOUR OPINION, WHAT ORGANIZATIONS ARE
SUCCESSFUL? WHY?
WHAT MAKES AN ORGANIZATION SUCCESSFUL?

3. SUCCESSFUL BUSINESS ATTRIBUTES

4. 1) CUSTOMER SATISFACTION

5. 2) CUSTOMER LOYALTY

6. 3) PROFITABILITY
TOP 3 MOST PROFITABLE COMPANIES IN 2011.
1: $30+ BILLION 2: $19+ BILLION 3: $19+ BILLION

7. 4) MARKET SHARE
WHAT COMPANY IS THE WHAT COMPANY IS THE
LEADER IN MARKET LEADER IN MARKET
SHARE IN THE FAST- SHARE IN THE BEER
FOOD INDUSTRY? INDUSTRY?
13% 25%

8. 5) BRAND RECOGNITION

9. 6) PERCEIVED VALUE