This document provides information about a company that produces chocolate products in Pakistan. It includes the company's vision to create beloved brands, the mission of a new product to provide tempting taste, and popular brands like chocolate, beverages and candy. It then describes the company's chocolate bar product and provides pricing for various sizes. The company is headquartered in Karachi and has sales offices in other major cities. It promotes products with slogans and uses packaging design from different decades. The document performs a SWOT analysis and identifies competitors. It discusses responses to price reductions and increases in oil prices. It proposes providing chocolate to flood affectees.

4. Company’s Profile

5. Vision & Mission
Vision
"Working together to create brands people love"
Cadbury’s mission statement
Says simply, ‘Cadbury means quality’; this is our promise. Our reputation is built upon
quality; our commitment to continuous improvement will ensure that our promise
Mission Statement 0f the product:
The mission statement of our new product is “To provide our customers with a
tempting and exquisite taste” as Enticing Treats means a mouth watering treat
which is simply irresistible.

6. Popular Brands in PAKISTAN
C
h
o
c
o
l
a
t
e
s
Beverages
Candy’s
G
U
M
S

9. PRODUCT

10. CHOCOLATE BAR.
MADE FROM REAL DARK CHOCOLATE.
SIMILAR DESIGN WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS

13. PRICE

14. WEIGHT (gm)
PRICE
10.5
10
22
20
40
35
42 CRACKLE
40
95
60
80 FRUIT & NUT
75
165
120

15. PLACE

16. Places
• CORPORATE HEAD OFFICE:
KARACHI
• 4 SALES OFFICES:
RAWALPINDI
LAHORE
MULTAN
SARGODHA
• AVAILABILITY:
AVAILABLE IN ALL MAJOR CITIES OF
PAKISTAN

17. PROMOTION

18. 

19. Our Slogan

20. PACKAGING

21. PACKAGING STYLES
1905
1930s
1970s
1960s

22. PRESENT

23. PACKAGING MATERIAL

24. ADVANTAGES OF PACKAGING

26. SEGMENTATION

27. MARKET

28. Positioning

29. SWOT ANALYSIS

30. Internal Analysis
Strengths
Weakness
• Brand Name
• Strong manufacturing
competence, established brand
name and leader in innovation
• Advantage, that it is totally
focused on chocolate
• Unique understanding of
consumer
• Large target market
• Wide variant portfolio of
product
• Good advertising
• Large target market
• The company is dependent on
the confectionery market,
whereas other competitors e.g.
Nestle have a more diverse
product portfolio
• Availability of product
• No Promotion campaign
• Lack of penetration in the rural
market
• Relatively high priced brand
• limited shelf life

31. External Analysis
Opportunities
Threats
• Sugar free category is the
major opportunity
• The chocolate market has
seen one of the greatest
increases in the recent
times
• Untapped rural markets
• Better product packaging
and preservation
• Increasing competition
from international front.
• Social changes - Rising
obesity and consumers
obsession with calories
counting affecting demand
for core Cadbury products
• Sweets as substitutes
• New entrants
• Price war

32. Competitors
• MAIN COMPETITORS OF DAIRY MILK IN PAKISTAN
ARE:
Nestle Kit kat
Mars
Velvet
Jubilee
Sonnet

34. Response to Reduction of price by 10%
• The weight is reduced by 14% (From 140g to 120g)

35. Calculations
•
•
•
•
Previous weight of Dairy milk bar = 140g
New weight of dairy Milk bar
= 120g
Reduction in weight
= 20 g
In percentage:
20/140 *100 = 14.28%
• 140g bar price is
=100
• Actual price of 120 bar should be:
100/140 *120 = 85.71

36. Protection Of Local Business
• As our product is sold in Pakistan under the Kraft Food
umbrella, which is registered in KSE.
• So this will be an opportunity for us and will try to fully
utilize that opportunity as competitive advantage
against over major competitor MARS.

37. Increase in oil prices
• Establishment of Central Command unit.
• The transportation from Trucks will be shifted on Containers
Calculations:
• Distance on average a truck covers in 1 litre is =
• Distance on average a Container (40’) or
a 22 wheelers cover in 1 litre is
=
• On average a truck has a capacity of
=
• On average a container has capacity of
=
3km
2.5 km
4000 kg
26500 kg

38. Cont’d
• So 1 container is equal to:
26500/4000 = 6.625 Trucks
• So 6.625 trucks will need Petrol for 3km of distance
= 6.625 litre
• While a container or 22 wheelers will need petrol for 3km of
distance is
= 1.2 litre
• So reduction in fuel consumption is
= 6.625 – 1.2 = 5.425 lit

39. Floods
• “Chocolate is a perfect food, as wholesome as it is delicious, a
beneficent restorer of exhausted power. It is the best friend of
those engaged in literary pursuits."
(Baron Justus von Liebig)
• As chocolate is a good and healthy food so we are going to
provide our delicious Chocolate to flood affectees. It will be a
nice and beautiful gift for them. To forget the problems for
sometime

41. QUESTIONS