3. The Challenging Marketplace
⢠Declining visits to Nova Scotia
⢠Transportation
⢠Industry in Transition
⢠Shifting Marketplace
⢠Tourism as an Economic Driver
5. The Opportunity
⢠NSTA 5 year Strategy
⢠Southwest Tourism Task Team
⢠Leverage & Collaborate our Marketing efforts
⢠Tourism accounts for 2% of all economic
activity in Nova Scotia
⢠Website Growth
10. OUTDOOR ENTHUSIASTS
THE SOFT ADVENTURER-
ONE WHO APPRECIATES
LOCAL CULTURE & CUISINE AFTER A DAY SPENT HIKING,
KAYAKING OR WHALE WATCHING.
Target Markets
12. Marketing Opportunities
⢠Online- focus on a mix of programs and networks with all
impressions geo targeted
⢠Inserts-offer more creative flexibility for one or more
partners. We can finely target . Repurpose creative.
⢠Newspapers-we have packages with New Brunswick (in
various combinations) and Nova Scotia the Chronicle Herald
⢠Saltscapes Printed
⢠Billboards-in partnership with members
⢠Tradeshows
⢠Travel Media & Concierge Programs
13. Online
⢠Pre roll a tool to raise awareness- 15 second pre
roll video (video that runs before news of or
entertainment video content)
⢠Leaderboard special rates & packages
⢠Big box special rates & packages
⢠Geo-targeted to our target market in whatever
ratio is required by tactics and partners
⢠Webcams-one of five top referral sites for
DSWNA
16. Even More Marketing Opportunities
⢠Saltscapes Printed
⢠Billboards
⢠Tradeshows
⢠Travel Media & Concierge Training
17. Already in Market
⢠Summerscapes 2013
⢠Bay Ferries The Ultimate Bay of Fundy Road
Trip
⢠Summer Vacation & Golf Guide
⢠La SocietÊ Acadien
⢠Travel Media