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Crm actionplan
1. CRM Introduction CRM forms a continuous loop of marketing, sales, and service. You can attract new customers while maximizing cross-selling and up-selling opportunities across multichannel sales, marketing and customer service operations. despina voudouri 2001
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6. Multichannel eBusiness Partners Web & Email Sales Call Center Customers Marketing Back Office despina voudouri 2001 Customer Information
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15. Supporting the Closed Loop Marketing Process Understand Market and Customer Design Campaign Measure and Track Results Execute Campaign At All Touchpoints despina voudouri 2001
16. Multistage, Event-Triggered, and Recurring Campaigns despina voudouri 2001 Define Audience/ Create Campaign $ Purchase Thank you email Trigger ongoing customer eNewsletter Real time marketing and offer optimization Prospect clicks on offer but does not purchase Trigger Stage 2 Campaign Analysis Personalized HTML eMail Personalized Web Offer
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20. “ Customer service will become the primary value-added function in every business” Bill Gates - Business @ the speed of thought . despina voudouri 2001
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