1. Rock Mark
Entertainment
an artist development company

2. Branding
Rock Mark Entertainment’s primary goal is
to bring good music to music-lovers
This goal will be achieved through strong
artist development, artist management and
event promotion
Work with up-and-coming artists and
writers in a close-knit environment will
foster the collaboration and creativity
necessary to realize this goal

3. Origins of the name
Selden, NY 2006
Loose collective of musical collaborators
Various groups, some recordings
Residents and friends
House band known as ‘Rock Mark’

4. Logo

5. Origins of Logo
Circle Of Fifths
Connected Chromatically F C G
C > Db > D > Eb > E > F > F# Bb D
> G > Ab > A > Bb > B > C
Eb A
Seal of Approval
Ab E
Designed to make a mental Db F# B
connection to good music

6. Market Leader
Columbia Artist Management is one of the
leading artist management companies in the
United States

7. Similar Logo
AT&T has a similar logo, with its use of
circles and lines

8. Possible Issues
Rock Mark is a “suggestive” name; Second-
least protectable type of name
Logo is not very protectable; More intricate
logo design or typeface necessary
Rock Mark is phonetically ambiguous (Rock
Mart, Rot Mark, etc.)

9. Corporate Culture
Active artist development and pursuit of
collaboration between creative minds will
require a tight community
Corporate culture at Rock Mark will be
family-like
All artists should feel free to communicate
openly with Rock Mark and its other artists
Wide-ranging contacts and alliances in a
variety of creative fields will aid artist
development

10. Implementing Culture
Frequent personal meetings with artists
Personal meetings with collaborators
Quarterly festival with live music from the
Rock Mark roster
“Festivals” will foster an open environment
and communication between all Rock Mark
employees, artists and partners

11. Mission Statement
The mission of Rock Mark Entertainment is to
facilitate the production of great music. This
can be done through encouraging music
appreciation and by bringing good music to music
lovers. This is made possible through strong
artist development.
This mission will be a part of the Rock Mark
culture, posted in the office and quoted in
emails and on websites.
The mission will be put into practice through
community outreach and volunteer work aimed at
educating young people about music.

12. Mission Statement (cont)
This mission statement is aimed at
employees, clients and customers.
It conveys Rock Mark’s deep commitment to
the music itself, not just unit sales and
gross revenues
The mission statement is at the core of Rock
Mark’s whole operation

13. Tagline
Good music. Period

14. Tagline (cont.)
The tagline re-enforces the mission and
ideals of Rock Mark Entertainment
It’s a descriptive tagline
This is yet another example of the branding
strategy: when music consumers see the
Rock Mark logo somewhere, they will know
that whatever is inside will be good music.

15. Rock Mark
Entertainment
Good music. Period