Updated version of the presentation about SEO & Drupal i gave @ Drupalcamp.

1. Drupalcamp Ghent 2009 SEO & Drupal by Bart Haedens

2. Bart Haedens www.desk02.be bart.haedens@desk02.be @digitalism

4. Keyelements SEO

5. Controllable

6. Non Controllable

7. Statistics/reports

8. SEO: do’s

9. SEO: dont’s

11. “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”

14. Requires time (patience) & knowledge

15. (Lasting effect)

16. Long term strategy

17. Artificial (paying)

18. Needs money

19. Budget dictates length effect

21. Backlinks

22. Linkbuilding

23. Link love

25. Technique

26. Links

27. Age of the website

28. Competition

31. Relevant

32. Interesting stuff

33. ‘Keyword Density’

34. Per page optimization

35. Synonyms

36. Long Tail

37. Controlable

38. >> Content <<

39. Technique

41. Duplicate Content Penalty (even onsite)

42. Global Redirect module

43. Copyright

44. Controlable

45. >> Content <<

46. Technique

48. Correct use HTML-tags (h1, li, strong, ....)

49. Keywords in:

50. <title> (used as title in SERPs)

51. Headings

52. Meta-data (description)

53. First paragraph

54. Web copywriting = scannable, above the fold

55. Controlable

56. >> Content <<

57. Technique

59. Clear structure (IA)

60. Crosslinking in content

61. Sitemap!

62. Breadcrumbs

63. Controlable

64. >> Content <<

65. Technique

67. New content = reason to revisit (visitors as well as crawlers)

68. Ping!

69. Multiping module

70. Controlable

71. >> Content <<

72. Technique

74. Unique!

75. Scannable

76. Easy browsable

77. Frequent

78. Controlable

79. >> Content <<

80. Technique

83. Relevant domain name (keywords)

84. URL canonicalization:

85. http://www.test.com != http://test.com -> redirect (.htaccess)

86. Crawlerfriendly, humanreadable

87. BAD: http://test.com/?pageid=16

88. GOOD: http://test.com/contact/

89. Path and Pathauto modules

90. 301 – permanent redirect

91. Moved pages/domain

92. Path Redirect module

93. 404 – page not found

94. Clear message within siteframe

95. Search 404 module (possible matches)

96. Controlable

97. Content

98. >>Technique<<

100. <title>-tag (per page)

101. short, descriptive, keywords

102. Page title module

103. Meta tags (per page)

104. (Keywords), description!, noodp

105. Nodewords module

106. Navigation

107. No Javascript!

108. Slicing (psd-to-html)

109. frameless!

110. tables are for tabular data

111. Controlable

112. Content

113. >>Technique<<

115. Images

116. Alt/title-tags

117. No text on images

118. Sitemap

119. Auto generate

120. Plain text & Sitemap.xml

121. Site map & XML Site map modules

122. Flash

123. If necessary

124. Controlable

125. Content

126. >>Technique<<

128. Clean IP

129. Location IP

130. Regional/National

131. IP forwarding

132. Inbound links/link love

133. Other IP

134. Preferably different range (class)

135. Controlable

136. Content

137. >>Technique<<

139. Deny access to crawlers

140. avoid duplicate content...

141. Point crawlers to the sitemap.xml

142. RobotsTxt module (multisite)

143. Controlable

144. Content

145. >>Technique<<

147. HTML level

148. IP/location

149. Robots.txt

150. Controlable

151. Content

152. >>Technique<<

155. Tag rel=“nofollow” (for comments)

156. Discussion (PR leaking)

157. Controlable

158. Content

159. Technique

161. 2 main targets

162. Important and relevant SE

163. Backlinks, backlinks, backlinks

164. Controlable

165. Content

166. Technique

168. Be interesting

169. Ask (Digg this, ….)

170. Link exchange

171. Blogs (comments)/forums

172. Microsites (other ip)

173. Watch out for link farms or sort like easy solutions

174. Controlable

175. Content

176. Technique

178. Relevant/related

179. PageRank!!!!

180. Anchortekst(keywords)

181. Nofollow, redirects

182. Location backlink (geographically, on site)

183. Controlable

184. Content

185. Technique

187. Inbound links/linkbuilding

188. Targets

189. Important, relevant SE

190. Backlinks, backlinks backlinks

191. Controlable

192. Content

193. Technique

195. Technique

196. Links

197. Age of the website

198. Competition

200. domain, website

201. Competition

202. sector, keywords

203. Links

206. Google Webmaster Tools

207. Google Zeitgeist (trendspotting)

208. Weekly/monthly follow-up

210. clean urls

211. page level optimization

212. focus on keywords/synonyms

213. (many) content/longtail (keep it scannable)

214. update ccontent regularly

215. follow-up analytics/reports

217. iframes

218. sitewide title/metadata

219. irrelevant linkbuilding

220. splash pages

221. text in images

222. flash

223. fink farms

224. hiding keywords

225. cloaking

226. keyword stuffing

227. autogenerate content

229. http://drupal.org/project/globalredirect

230. Multiping module

231. http://drupal.org/project/multiping

232. Path and Pathauto modules

233. http://drupal.org/project/pathauto

234. Path Redirect module

235. http://drupal.org/project/path_redirect

236. Search 404 module

237. http://drupal.org/project/search404

238. Page title module

240. http://drupal.org/project/nodewords

241. Site map & XML Site map modules

242. http://drupal.org/project/site_map

243. http://drupal.org/project/xmlsitemap

244. RobotsTxt module

245. http://drupal.org/project/robotstxt

246. SEO checklist module