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“Armory	
  gave	
  us	
  instant	
  scale.	
  	
  
We	
  went	
  from	
  being	
  a	
  8ny	
  digital	
  bou8que	
  into	
  showing	
  
our	
  Clients	
  we	
  can	
  handle	
  massive	
  campaigns”	
  
“Armory	
  gave	
  us	
  instant	
  scale.	
  	
  
We	
  went	
  from	
  being	
  a	
  8ny	
  digital	
  bou8que	
  of	
  30	
  people	
  into	
  
showing	
  our	
  Clients	
  we	
  can	
  handle	
  the	
  massive	
  campaigns”	
  
Pat	
  Macri	
  CEO	
  Millennium	
  Communica8ons.	
  
	
  
• 
	
  	
  
• 
• 
• 
	
  
• 
	
  	
  
• 

	
  

I	
  can’t	
  tell	
  you	
  how	
  quickly	
  we	
  all	
  worked	
  together	
  to	
  accomplish	
  this.	
  We	
  
worked	
  30	
  straight	
  days	
  in	
  produc8on	
  that	
  month	
  just	
  to	
  get	
  things	
  done.	
  
The	
  professionalism	
  of	
  the	
  team	
  	
  came	
  through.	
  I	
  mean,	
  the	
  leadership	
  and	
  
their	
  pedigree,	
  if	
  you	
  will,	
  and	
  the	
  people	
  they	
  surround	
  themselves	
  with	
  
clearly	
  were	
  of	
  the	
  same	
  ilk.	
  	
  
Everyone	
  we	
  dealt	
  with	
  there	
  was	
  extremely	
  professional,	
  courteous,	
  and	
  calm	
  
under	
  fire.	
  It	
  seemed	
  like	
  any	
  8me	
  we	
  had	
  a	
  curve	
  ball	
  thrown	
  at	
  us,	
  they	
  were	
  
able	
  to	
  help	
  us	
  hit	
  it	
  out	
  of	
  the	
  	
  ball	
  park.	
  	
  
And	
  the	
  clients	
  respected	
  how	
  we	
  brought	
  the	
  rela8onship	
  together	
  because	
  
again,	
  being	
  transparent	
  with	
  them,	
  we	
  let	
  them	
  know.	
  	
  
And	
  many	
  of	
  them	
  (Clients)	
  dealt	
  directly	
  with	
  Armory	
  people.	
  They	
  were	
  on	
  
the	
  shoots	
  with	
  us,	
  they	
  were	
  in	
  the	
  conversa8ons	
  about	
  trafficking.	
  	
  
They	
  felt	
  very	
  comfortable	
  that	
  they	
  were	
  a	
  plug	
  and	
  play	
  part	
  of	
  Millennium.	
  	
  
The	
  CFO	
  won’t	
  feel	
  	
  there’s	
  any	
  risk.	
  
Frank	
  Mangano,	
  	
  CFO,	
  Havas	
  North	
  America	
  
“From	
  an	
  overall	
  vendor	
  or	
  consultant	
  rela8onship…the	
  communica8on	
  	
  
has	
  been	
  fantas8c.	
  I	
  never	
  felt	
  I	
  was	
  in	
  the	
  dark.”	
  
	
  
“As	
  a	
  CFO,	
  you	
  want	
  to	
  know	
  what	
  you’re	
  buying.	
  And	
  while	
  I	
  trust	
  everyone	
  
who	
  tells	
  me	
  that	
  we	
  need	
  this	
  and	
  we	
  need	
  that,	
  if	
  I	
  don’t	
  understand	
  why	
  we	
  
need	
  it	
  and	
  what	
  we’re	
  geSng,	
  I	
  tend	
  to	
  say	
  No	
  more	
  than	
  I	
  say	
  Yes….	
  
	
  
Armory	
  gets	
  the	
  job	
  done,	
  as	
  I’ve	
  seen	
  firsthand.	
  
	
  
I’ve	
  always	
  known	
  what	
  was	
  going	
  on	
  and	
  how	
  things	
  were	
  progressing,	
  where	
  
the	
  risks	
  were,	
  where	
  we	
  were	
  in	
  terms	
  of	
  schedule	
  and	
  where	
  we	
  were	
  in	
  
terms	
  of	
  cost.”	
  
The	
  CCO	
  will	
  have	
  all	
  the	
  right	
  tools	
  to	
  give	
  
crea;ves.	
  
Phil	
  Silvestri,	
  	
  Managing	
  Director,	
  CCO,	
  Havas	
  Tonic,	
  NY:	
  
	
  
“Armory	
  can	
  help	
  an	
  agency	
  understand	
  and	
  improve	
  processes	
  and	
  	
  
workflow-­‐–that’s	
  a	
  complicated	
  task,	
  but	
  they	
  know	
  their	
  stuff…”	
  
	
  
“We	
  also	
  asked	
  Armory	
  to	
  design,	
  budget	
  and	
  build	
  an	
  in-­‐house	
  video	
  produc8on	
  
facility….something	
  that	
  could	
  func8on	
  as	
  an	
  in-­‐house	
  produc8on	
  play	
  land…offer	
  
us	
  some	
  crea8ve	
  magic…but	
  recapture	
  current	
  costs	
  as	
  revenue	
  and	
  save	
  clients	
  
money,	
  too.	
  
	
  
From	
  my	
  point	
  of	
  view,	
  what	
  they’ve	
  done	
  is	
  look	
  beyond	
  the	
  surface…And	
  that’s	
  
what	
  these	
  guys	
  are	
  good	
  at.”	
  
	
  
	
  
The	
  digital	
  ECD	
  will	
  be	
  able	
  to	
  focus	
  on	
  making	
  ads.	
  
Suzana	
  Apelbaum,	
  	
  Digital	
  Crea8ve	
  Director	
  Anomaly	
  New	
  York	
  
	
  
“Armory	
  lets	
  crea8ves	
  relax	
  and	
  focus	
  on	
  the	
  work.	
  	
  	
  
They	
  take	
  care	
  of	
  all	
  the	
  other	
  details”	
  
	
  
“Jeff	
  got	
  it,	
  he	
  understood	
  the	
  challenge	
  of	
  digital	
  work	
  and	
  he	
  knew	
  how	
  it	
  was	
  
done	
  and	
  the	
  level	
  of	
  effort	
  required	
  to	
  execute	
  it.	
  	
  
	
  
He	
  had	
  experience	
  doing	
  this	
  kind	
  of	
  integrated	
  work,	
  stuff	
  that	
  includes	
  print,	
  
out	
  of	
  home,	
  mobile,	
  TV,	
  etc.	
  	
  
	
  
I	
  was	
  always	
  impressed	
  by	
  the	
  quality	
  of	
  people	
  Jeff	
  and	
  John	
  brought	
  in	
  to	
  work	
  
with	
  us.	
  “	
  
	
  
	
  
The	
  Account	
  Director	
  will	
  have	
  a	
  partner.	
  
Emily	
  Mabley,	
  Account	
  Director,	
  Cutwater:	
  
	
  
“Without	
  having	
  an	
  actual	
  produc8on	
  studio	
  in	
  house,	
  we	
  have	
  the	
  same	
  level	
  
thought,	
  	
  
a]en8on	
  to	
  detail	
  and	
  responsiveness.	
  “	
  
	
  
“Armory’s	
  approach	
  is,	
  ‘Call	
  us	
  with	
  your	
  problem,	
  we’ll	
  find	
  you	
  a	
  solu8on....’	
  
And	
  when	
  you’re	
  working	
  in	
  such	
  a	
  small	
  environment,	
  as	
  we	
  were	
  back	
  then,	
  it	
  
really	
  took	
  a	
  burden	
  off	
  my	
  shoulders.	
  
	
  
We	
  worked…on	
  an	
  integrated,	
  mul8na8onal	
  digital,	
  print	
  and	
  out	
  of	
  home	
  
campaign	
  for	
  a	
  videogame	
  launch…	
  assets	
  that	
  could	
  be	
  adapted	
  and	
  changed	
  in	
  
the	
  other	
  markets…the	
  8meline	
  was	
  crunched…Having	
  that	
  confidence	
  level	
  in	
  a	
  
partner	
  was	
  worth	
  its	
  weight	
  in	
  gold.”	
  
	
  
The	
  President	
  will	
  feel	
  liberated.	
  
Chris;an	
  Hughes,	
  	
  Pres.	
  of	
  Cutwater,	
  SF:	
  
	
  
“From	
  a	
  personal	
  perspec8ve,	
  Armory	
  allowed	
  me	
  to	
  focus	
  on	
  my	
  clients’	
  	
  
needs	
  and	
  growing	
  our	
  business	
  rather	
  than	
  on	
  internal	
  systems	
  management.”	
  
	
  
“…we	
  asked	
  the	
  Armory	
  team	
  to	
  talk	
  to	
  us	
  about	
  innova8ve	
  ways	
  of	
  managing	
  
our	
  studio	
  needs.	
  Our	
  brief	
  was	
  pre]y	
  simple:	
  execu8onal	
  excellence	
  is	
  
absolutely	
  crucial.	
  
	
  
	
  We	
  knew	
  we	
  needed	
  a	
  studio	
  of	
  brilliant	
  craasmen	
  to	
  deliver	
  that.	
  However,	
  we	
  
also	
  wanted	
  a	
  studio	
  that	
  was	
  flexible,	
  dependable,	
  scalable	
  and	
  cost-­‐efficient.	
  
	
  
We	
  were	
  promised	
  an	
  elegant	
  solu8on,	
  and	
  that’s	
  just	
  what	
  this	
  has	
  been.”	
  
	
  
The	
  Account	
  Director	
  will	
  have	
  an	
  
experience	
  like	
  no	
  other.	
  
Janine	
  Prestegaard	
  Account	
  Director	
  Millennium	
  Communica8ons.	
  
	
  	
  

The	
  Armory	
  Experience	
  was	
  outstanding.	
  The	
  efficiency	
  was	
  unbelievable.	
  
Transparency	
  was	
  one	
  hundred	
  percent.	
  	
  The	
  exper8se	
  top	
  notch.	
  	
  
	
  
I	
  knew	
  it	
  was	
  going	
  to	
  be	
  good;	
  I	
  didn’t	
  know	
  how	
  great	
  it	
  was	
  actually	
  going	
  to	
  be.	
  
	
  
The	
  rela8onship	
  Armory	
  had	
  with	
  their	
  produc8on	
  partner,	
  Lair,	
  was	
  that	
  they	
  were	
  
all	
  in	
  this	
  together.	
  	
  
	
  
I	
  never	
  imagined	
  that	
  Armory	
  would	
  be	
  able	
  to	
  deliver	
  this	
  project	
  for	
  the	
  amount	
  of	
  
money	
  we	
  had,	
  with	
  the	
  level	
  of	
  finish	
  that	
  we	
  actually	
  did	
  produce.	
  	
  
	
  
	
  It	
  was	
  the	
  smoothest,	
  I’m	
  telling	
  you,	
  the	
  smoothest	
  produc8on	
  I’ve	
  experienced	
  in	
  
many	
  years.	
  
	
  
Armory	
  certainly	
  protected	
  Millennium	
  and	
  ul8mately	
  New	
  World	
  Pasta.	
  	
  	
  
	
  
	
  Not	
  just	
  	
  things	
  like	
  making	
  sure	
  we	
  recommended	
  to	
  our	
  clients	
  the	
  right	
  type	
  of	
  
insurance	
  and	
  how	
  many	
  days	
  –	
  but	
  in	
  pu#ng	
  together	
  a	
  team	
  of	
  people	
  that	
  would	
  
be	
  able	
  to	
  get	
  the	
  job	
  done	
  for	
  the	
  right	
  amount	
  of	
  money	
  and	
  on	
  6me.	
  	
  
	
  	
  
	
  
	
  
Let	
  us	
  help	
  you	
  transform	
  your	
  digital	
  
agency.	
  It	
  won’t	
  cost	
  you	
  a	
  cent.	
  

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Clients say why they chose Armory for their advertising production needs

  • 1. “Armory  gave  us  instant  scale.     We  went  from  being  a  8ny  digital  bou8que  into  showing   our  Clients  we  can  handle  massive  campaigns”  
  • 2. “Armory  gave  us  instant  scale.     We  went  from  being  a  8ny  digital  bou8que  of  30  people  into   showing  our  Clients  we  can  handle  the  massive  campaigns”   Pat  Macri  CEO  Millennium  Communica8ons.     •      •  •  •    •      •    I  can’t  tell  you  how  quickly  we  all  worked  together  to  accomplish  this.  We   worked  30  straight  days  in  produc8on  that  month  just  to  get  things  done.   The  professionalism  of  the  team    came  through.  I  mean,  the  leadership  and   their  pedigree,  if  you  will,  and  the  people  they  surround  themselves  with   clearly  were  of  the  same  ilk.     Everyone  we  dealt  with  there  was  extremely  professional,  courteous,  and  calm   under  fire.  It  seemed  like  any  8me  we  had  a  curve  ball  thrown  at  us,  they  were   able  to  help  us  hit  it  out  of  the    ball  park.     And  the  clients  respected  how  we  brought  the  rela8onship  together  because   again,  being  transparent  with  them,  we  let  them  know.     And  many  of  them  (Clients)  dealt  directly  with  Armory  people.  They  were  on   the  shoots  with  us,  they  were  in  the  conversa8ons  about  trafficking.     They  felt  very  comfortable  that  they  were  a  plug  and  play  part  of  Millennium.    
  • 3. The  CFO  won’t  feel    there’s  any  risk.   Frank  Mangano,    CFO,  Havas  North  America   “From  an  overall  vendor  or  consultant  rela8onship…the  communica8on     has  been  fantas8c.  I  never  felt  I  was  in  the  dark.”     “As  a  CFO,  you  want  to  know  what  you’re  buying.  And  while  I  trust  everyone   who  tells  me  that  we  need  this  and  we  need  that,  if  I  don’t  understand  why  we   need  it  and  what  we’re  geSng,  I  tend  to  say  No  more  than  I  say  Yes….     Armory  gets  the  job  done,  as  I’ve  seen  firsthand.     I’ve  always  known  what  was  going  on  and  how  things  were  progressing,  where   the  risks  were,  where  we  were  in  terms  of  schedule  and  where  we  were  in   terms  of  cost.”  
  • 4. The  CCO  will  have  all  the  right  tools  to  give   crea;ves.   Phil  Silvestri,    Managing  Director,  CCO,  Havas  Tonic,  NY:     “Armory  can  help  an  agency  understand  and  improve  processes  and     workflow-­‐–that’s  a  complicated  task,  but  they  know  their  stuff…”     “We  also  asked  Armory  to  design,  budget  and  build  an  in-­‐house  video  produc8on   facility….something  that  could  func8on  as  an  in-­‐house  produc8on  play  land…offer   us  some  crea8ve  magic…but  recapture  current  costs  as  revenue  and  save  clients   money,  too.     From  my  point  of  view,  what  they’ve  done  is  look  beyond  the  surface…And  that’s   what  these  guys  are  good  at.”      
  • 5. The  digital  ECD  will  be  able  to  focus  on  making  ads.   Suzana  Apelbaum,    Digital  Crea8ve  Director  Anomaly  New  York     “Armory  lets  crea8ves  relax  and  focus  on  the  work.       They  take  care  of  all  the  other  details”     “Jeff  got  it,  he  understood  the  challenge  of  digital  work  and  he  knew  how  it  was   done  and  the  level  of  effort  required  to  execute  it.       He  had  experience  doing  this  kind  of  integrated  work,  stuff  that  includes  print,   out  of  home,  mobile,  TV,  etc.       I  was  always  impressed  by  the  quality  of  people  Jeff  and  John  brought  in  to  work   with  us.  “      
  • 6. The  Account  Director  will  have  a  partner.   Emily  Mabley,  Account  Director,  Cutwater:     “Without  having  an  actual  produc8on  studio  in  house,  we  have  the  same  level   thought,     a]en8on  to  detail  and  responsiveness.  “     “Armory’s  approach  is,  ‘Call  us  with  your  problem,  we’ll  find  you  a  solu8on....’   And  when  you’re  working  in  such  a  small  environment,  as  we  were  back  then,  it   really  took  a  burden  off  my  shoulders.     We  worked…on  an  integrated,  mul8na8onal  digital,  print  and  out  of  home   campaign  for  a  videogame  launch…  assets  that  could  be  adapted  and  changed  in   the  other  markets…the  8meline  was  crunched…Having  that  confidence  level  in  a   partner  was  worth  its  weight  in  gold.”    
  • 7. The  President  will  feel  liberated.   Chris;an  Hughes,    Pres.  of  Cutwater,  SF:     “From  a  personal  perspec8ve,  Armory  allowed  me  to  focus  on  my  clients’     needs  and  growing  our  business  rather  than  on  internal  systems  management.”     “…we  asked  the  Armory  team  to  talk  to  us  about  innova8ve  ways  of  managing   our  studio  needs.  Our  brief  was  pre]y  simple:  execu8onal  excellence  is   absolutely  crucial.      We  knew  we  needed  a  studio  of  brilliant  craasmen  to  deliver  that.  However,  we   also  wanted  a  studio  that  was  flexible,  dependable,  scalable  and  cost-­‐efficient.     We  were  promised  an  elegant  solu8on,  and  that’s  just  what  this  has  been.”    
  • 8. The  Account  Director  will  have  an   experience  like  no  other.   Janine  Prestegaard  Account  Director  Millennium  Communica8ons.       The  Armory  Experience  was  outstanding.  The  efficiency  was  unbelievable.   Transparency  was  one  hundred  percent.    The  exper8se  top  notch.       I  knew  it  was  going  to  be  good;  I  didn’t  know  how  great  it  was  actually  going  to  be.     The  rela8onship  Armory  had  with  their  produc8on  partner,  Lair,  was  that  they  were   all  in  this  together.       I  never  imagined  that  Armory  would  be  able  to  deliver  this  project  for  the  amount  of   money  we  had,  with  the  level  of  finish  that  we  actually  did  produce.        It  was  the  smoothest,  I’m  telling  you,  the  smoothest  produc8on  I’ve  experienced  in   many  years.     Armory  certainly  protected  Millennium  and  ul8mately  New  World  Pasta.          Not  just    things  like  making  sure  we  recommended  to  our  clients  the  right  type  of   insurance  and  how  many  days  –  but  in  pu#ng  together  a  team  of  people  that  would   be  able  to  get  the  job  done  for  the  right  amount  of  money  and  on  6me.            
  • 9. Let  us  help  you  transform  your  digital   agency.  It  won’t  cost  you  a  cent.