Presentation to Hyper Island Master Class October 5th 2011.

1. New Work Alexandra Deschamps-Sonsino @iotwatch designswarm.com riglondon.com

2. My name is Alex . I’m a designer & entrepreneur . @iotwatch

3. I design smart products . Products that relate to the web.

5. Electronics Rapid prototyping Prosthetics Plastic surgery Robots Internet of things Innovation

6. When you meet a stranger what do you say you do? 1 post-it

7. A painter, sculptor, architect , musician, scientist, mathematician, engineer , inventor , anatomist, geologist, cartographer, botanist & writer.

9. Horticulturist, architect , political leader, musician, inventor , archeologist & paleontologist.

11. A poet, novelist, artist, filmmaker, dramatist, designer , boxing manager, diarist, ballet scenarist, illustrator & playwright.

13. Former professional athlete, actor, director, businessman, investor & politician.

15. A business magnate who owns more than 400 companies. His first successful business venture was a magazine called Student at age 16.

17. I will try to make 3 points:

18. Learning. Breaking. Redefining. Collaborating.

19. We are re-learning how to make things . We are breaking industrialised innovation . We are redefining media online . Collaboration is necessary.

20. Why?

21. Industrialised nations are often industrialised because of manufacturing.

22. Manufacturing has defined economic growth.

23. Manufacturing has defined political strength.

24. Manufacturing became a hobby.

25. Manufacturing became working class.

26. What does this have to do with being digital?

27. Everything.

28. We are re-learning how to make things & we are learning about ourselves with new technological goggles .

29. We are re-learning how to make things .

31. Kickbee sends a tweet when the baby is kicking.

32. Botanicalls texts you when your plants are thirsty .

33. Botanicalls texts you when your plants are thirsty .

34. Bubblino blows bubbles when a hashtag is used.

35. Electronic component site / community.

36. Monthly magazine by O’Reilly.

37. Teaching children how to program with blocks.

38. Squishy circuits are play doh electronics.

39. Material resources / community.

40. Material resources / community.

41. $600 open source 3D rapid prototyping machine.

42. £600 open source 3D rapid prototyping machine that makes itself.

43. Online design / prototyping services.

44. Data Decs: Christmas tree decorations based on your data.

47. We are learning about ourselves .

48. 1990

49. 1998

50. 2007

52. We are using the tools for good .

53. 1912

54. 2008

56. EyeWriter allows this graffiti artist to still work.

57. Bottom up pharma / medicine.

58. Sharing your worries.

59. We are using the tools for strange .

60. iCat: emotionally responsive robot

61. Robots are for the army.

62. Robots are for the home.

63. Robots are weird.

64. We are re-learning how to make things. We are breaking industrialisation. We will redefine success .

65. So maybe…

66. We will rethink media production. We will look to break corporate silos. We must look for inspiration everywhere. We must redefine what innovation looks like.

67. Questions? Alexandra Deschamps-Sonsino @iotwatch designswarm.com riglondon.com