3. Three points.
Hardware is hard because it should be.
Software is key but depends on hardware.
The mix of the two requires cross-department,
cross-business collaboration and citizen engagement.
It will change the way business is done in tech.
22. Ways forward.
Allocate time & budget to experiment & collaborate
across business units.
Internal R&D with choice customers & small batch prototyping.
Send staff into incubators.
Work with startups.
Open source to engage and get feedback.