Talk given on July 29th 3013

2. In our busy world,
timing is everything.

3. “Mum has been on her own for 3
months since dad died after 62
years together. […]
She doesn't like to ring up every
night as she knows we have been
busy working all day.”

4. Timing is about avoiding
disappointment
& friction.

5. “I am deploying to
Afghanistan and would love
to [share my presence] with
my husband back home in
the States.“

6. Timing is knowing that
someone is ok regardless
of connectivity.

7. “We’ve spent our whole lives
missing calls &
as [my parents] get older
it becomes more important
to keep in touch”

8. Timing is about caring.

9. “My girlfriend currently lives
in Brazil & I live in Arizona”

10. Timing isn’t about
timezones.

11. We are making sharing your
presence & availability
Easy
Physical
Ambient

13. Mom
Sister
Brother

16. Collect Little
Lamps easily.
Press the chimney to
turn the Big Lamp on.
Easy to personalise.
Works with wifi.

19. Who cares about timing?
2.5M young people leave home for
university every year.
700K Britons live abroad.
500K active servicemen/women in the
UK
7.3M elderly people live alone
17% see family less than once a month.

20. Alexandra Deschamps-
Sonsino, Founder
CEO of Tinker London
the first distributor of the
Arduino in the UK.
Run the Internet of
Things meetup in London
Adrian McEwen
CTO
Embedded software
developer, wrote the
Ethernet library for the
Arduino & author of
“Designing the
Internet of Things”
John Nussey
Head of Products
Creative Technologist &
Author of “Arduino for
Dummies”.
Our team

21. Advisors
Matt Biddulph
CTO of Dopplr
Laura James
VP Engineering, Alert Me
Rafi Haladjian
Founder of Nabaztag
Usman Haque
Founder, Pachube
now Xively.
Blaine Cook
Lead Architect, Twitter
Co-Founder Poetica
Early stage investors
Investors & Advisors

22. goodnightlamp.com/shop
Classic Set £89
Extra Little Lamps £20

23. Validating interest
£12K+ of pre-orders
International retailers &
distributors interested.

24. Marketing
CES 2013 launch in Las Vegas
Kickstarter campaign raised £48K
Launch Festival (SF), SXSW, Gadget
Show Live showcase
Shortlisted at LeWeb London &
Thinking Digital.

25. Press

26. 7 things I would have
done differently.

27. 1. Patent before you
kickstart

28. 2. Kickstart after
you’ve got
investment

29. 3. Minimum viable
budget is £50K

30. 4. Prototypes are
better than images

31. 5. People want to
touch products
before they buy

32. 6. People invest in
what they
understand

33. 7. Telcos are the most
interested parties

34. 8. Telcos are the
most interested
parties

35. À suivre…

36. @GNLteam
goodnightlamp.com