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Designing chocolate, not aspirin
1. Designing
chocolate,
not
aspirin.
Alexandra Deschamps-Sonsino
@iotwatch
alex@designswarm.com
2. Tinker London
2007-2010
Good Night Lamp
March 2012
First UK distributor
of the Arduino
R&D projects for corporates
A family of
internet-connected
lamps.
IDII
2004-2006
3. #iot
The internet of things can be loosely
defined as:
1. what happens when we
embed connectivity in everyday objects.
2. what happens when those objects
are designed with an understanding
of the affordances of the web.
4. the
shape
of
the
conversation
Hardware
(open/closed)
Connectivity
(wifi, zigbee/radio,
GSM)
Battery life
Standards
Privacy
Security
What things?
6. 3
approaches.
1. Design to extend.
2. Design to comfort.
3. Design to disrupt.
7. Your product extends the
capabilities of an existing device.
It’s tethered to a screen.
If connectivity is lost, the object
becomes unusable because
its control interface is inaccessible.
Non-objects, more like accessories.
Design
to
extend.
12. Piggy-back on an existing product
and augment it with connectivity.
Technology is invisible so everything
looks normal.
This is Big Brother territory.
You may be redefining a user’s
assumptions about a product.
Design
to
comfort
(or
trouble).
15. Develop a design language that is
unique to users’ interaction with
a new technology.
Developing a new visual
language consumers.
Develop a new space in retail.
Design
to
disrupt.
27. Delight
is
harder
Retail spaces will change to accommodate
story-telling.
Consumers love it if it’s clearly useful or
clearly beautiful.
Delight might not get you funded but it will
get people talking.