Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget. For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors. In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models. In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision. The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.

1. The long road to IP commercialization
20th IP-SoC Conference
December 7th 2011; Grenoble
Philippe Quinio
Jean-Luc Jaffard
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2. About the Authors…
Group Vice-President
IP Sourcing & Strategy
Telecom engineer, MBA
Former management consultant
Multiple jobs at ST in Strategic Planning,
Marketing, Finance and Technology Sourcing
JL Jaffard
Ph Quinio
Director
Intellectual Property Business Unit
Semiconductor engineer
Multiple jobs at ST in R&D, Marketing and
Advanced Technology Sourcing
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3. IPs at IDMs: Make, Re-Use or Buy?
Performance
IP performance exceeds spec (over-engineering)
Requirements
Specification
Risk
Risk vs Cost trade-off
Cost
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4. Typical Cost vs Risk trade-off Analysis in IP
Worse
Better
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5. IP Out-licensing vs Support Effort
Potential reuse/out-licensing
Support Effort
Central Team Product Organisation
Design profile System profile
Foundation Mid Complexity High Complexity Sub-System
Standard cells Mid Resolution Video Codec Image Signal
Low speed IF ADC/DAC RF Processing
LDO PLL µ Core & Tools GPS
High Speed I/F High Res/ Speed Modem
Memories AD/DAC Graphic
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6. The IP Support Challenge: IDM vs IP Provider
Product A Customer
Product B Customer
Product C IP Customer
IDM
Provider
Product D Customer
Prodcut E Customer
Product F Customer
Limited number of Unlimited number of
internal customers customers
IP optimization per Support Optimization
internal customer &
application
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7. The Long Road…
 For an IDM deciding to move to IP business means:
 An alternative source of revenues & profit
 Increases R&D ROI
 A new business model
 Support
 Margin
 Time to revenue
 Customer base
 New types of engagement & exposure
 Liability
 IP leakage to the market
 Support for new foundry eco-systems
 It is a long, long road to IP business !!
“The road to Paradise is Long and Straight but
has no speed limit signs. At the end of the road
you end up in that big parking lot in the sky”
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