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New, Emerging Consumer Behaviour
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New, Emerging Consumer Behaviour
1. The Fixers Movement
Part 01
© 2014 Say good morning to Designit!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios
3. Part 01
The Fixers Movement
New, emerging consumer
behaviour
• The habit of repairing things got lost.
• Short life expectancy of new products
• Almost planned obsolescence
• Cheaper to buy a new one than to get
it fixed.
• Counter-consumer-movement rising
• Doesn't oppose consumerism but
throwaway-ism.
• Mitigate planned obsolescence
• To repair is also to empower people to
fix their own possessions
• Connected to ‘Makers movement’ and
‘Pro-sumers’
http://www.domusweb.it/en/design/
2012/10/02/amplifying-the-fixers-
movement.html
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
4. Part 01
Repair Café
!
What do you do with a chair
when the leg has come loose?
With a toaster that no longer
works?
Toss it? No way! Repair it at
the Repair Café
• Initiated by Martine Postma in 2007.
• Sustainability on local level
• 2009, First Repair Café in Amsterdam
• 2012, The Repair Café Foundation.
Since 2011, the foundation has provided
professional support to local groups in
the Netherlands and other countries
wishing to start their own Repair Café.
!
repaircafe.org/about-repair-cafe/
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
5. Part 01
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
iFIXIT
!
Do-it-yourself Apple laptop
repair guides viewable online
or as PDF documents with
photographs to augment the
instructions.
• http://ifixit.org/
• Consumers take the repair pledge
Payoff: Repair is noble!
9. Part 01
© 2014 Say good morning to Designit!
Why is this interesting?
!
• Global, growing trend
• New user behaviours, expectations, and demands
• Opportunity space
• Impacts the way we design new products
• Problems are opportunities in disguise!
!
Let’s fix it!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios