Our new online brochure for Design and i, showcasing our projects with case studies, testimonials and insights into our design process.

1. TELEPHONE ADDRESS COMPANY NAME
01332 890333 WEYLAND HOUSE MARTIN HYDE LTD
EMAIL 58 SMALLEY DRIVE COMPANY NUMBER
ENQUIRE@DESIGNANDI.CO.UK OAKWOOD 06172481
WEB DERBY VAT NUMBER
WWW.DESIGNANDI.CO.UK DE21 2SQ 991 3083 08

2. HELLO
TESTIMONIAL
WHAT IS DESIGN AND I? WHAT MAKES US DIffERENT?
Design and i is a Derby based Well, we are highly qualified in
“As a Europrix
design studio, headed up by our subject area (Martin has got Multimedia Awards
graphic designer and illustrator a Masters Degree in Multimedia Nominee Martin has
Martin Hyde. Design and i offer Design with Distinction). He brilliantly designed and
unique, creative graphic design trains other designers in both maintained the project
and illustration for web and web site design and illustration.
print, produced using the latest He also consults for leading web site for 2 years. He’s
techniques. Our style of design businesses in the area. He is flexible, highly creative
will provide you with unique also a well known local artist. and most fun to work
communications, which will with!”
help you stand apart from your Our designs get results and have
competitors. a commercial edge, just take a
look at the many testimonials in Rainer Steindler - Project Leader
this brochure. ICNM
Design and i have clients
throughout the UK and Europe,
and have worked with them on WHAT DOES THIS MEAN TO
a diverse range of web and print YOU?
projects. Our ability to work
across both web and print will
Well, it hopefully reassures
provide you with a consistent
you that we can deliver the
identity across all mediums.
goods, and that our branding
WHAT CAN YOU EXPECT and design will always be to the
highest standard.
fROM US?
We are a friendly bunch at
We always deliver on time to the Design and i, and are passionate
highest quality. We will never about design and branding.
put out design work which isn’t
up to the highest standards. We Clients stay with us for years,
don’t use jargon and will always and we hope you will too. Give
explain the process to you. us a call at our Derby studio on
01332 890333.

3. A TYPICAL DESIGN AND i BRAND IDENTITY STAGE 1: LOGO DESIGN PROCESS
CONCEPT 1
CONCEPT 2 CONCEPT 3 LOGO EVOLVED &
COLOUR ADDED
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HIEC
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“The logo or ident is the most important part of any DESIGN AND I
brand identity and should always be designed first. The At the start of the logo design process, we first research the client
reason for this is the rest of the brand identity will hang and its competitors. We then create various individual concepts and
off its visual blueprint, including web sites, printed items variations, usually in black and white. These are then shown to the
clients and the design is evolved and colour variations are added. Once
etc.”
the logo is complete it is provided in all its variations and in formats
for print and web. The finished files are also available to our clients
Martin Hyde - Director
through the Design and i client area which they can access at any time.

4. A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 2: PRINT DESIGN
“It is preferable to design
the print elements before
the web site as it gives
greater creative freedom
in developing the brand
identity.”
Martin Hyde - Director
DESIGN AND I

5. A TYPICAL DESIGN AND I BRAND IDENTITY STAGE 3: CONSISTENCY ACROSS PRINT & WEB
TESTIMONIAL
“Martin has provided some excellent support for the East
Midlands HIEC and his expertise has added considerably
to establishing our web presence and brand identity.
His levels of creativity and design have created for us
a modern contemporary web site that has been well
received by our project teams. I am really pleased to be
given this opportunity to endorse and promote Design
and i and I would recommend Martin to all potential
clients.”
After the initial logo and printed items are designed, we then move on to the web site design and other
business communications such as this poster above. Whether it is a large scale poster or the cutting edge web Geoff Glover - Project Lead
sites we build, the brand identity always remains consistent, and above all remains memorable. EAST MIDLANDS HIEC

6. CASE STUDY: DERBY BREWING COMPANY - THE GREYHOUND
for this project could also be of TESTIMONIAL
great benefit to a wide range
AOI 2011 of businesses such as public “Design and i created a
AWARD house’s, restaurant’s, farm
unique and memorable
WINNING shop’s, coffee house’s, deli’s,
DESIGN and retail outlet’s who want identity for The
to create a strong, consistent Greyhound Public
and memorable experience. House in Derby, through
This in turn will bring loyalty their imaginative
from their customers and make
them stand out from their
branding, design and
competition. illustration. The designs
complimented the
style of venue we were
We are happy to work on a
project from start to finish or creating perfectly. We
work on a single design piece for all enjoyed working
those who already have design together with Design and
and branding in place. i on this exciting project
and would thoroughly
DESIGNED BY DESIGN AND I recommend them to
Once a neglected inner-city any business for their
pub, now one of Derby’s Brand identity branding, design and
most popular and unique Illustrations & art work
destinations. The Greyhound illustration needs”
Signage design throughout
in Derby is a great example of
Uniform design
a design and branding project
Leaflets Paul Harris - Director
which helps a public-facing
business differentiate itself Invites DERBY BREWING COMPANY
from their competition through Brochure
the use of high quality graphic Menu design
design and illustration. Branded stationery
The type of design and Loyalty cards
illustration products created Press adverts

7. CASE STUDY: HIGH GROWTH
TESTIMONIAL
“Martin is a very talented designer. He has produced
branding work for myself and a number of my clients - all
to raving reviews and producing excellent results. Martin
has a unique ability to understand and interpret a design
HIGH GROWTH MODEL brief into something that stands out creatively but at the
same time is very commercial. Additional for what he
produces, Martin is incredible value for money.”
Design and i created the complete brand identity for High Growth. Innovative illustrations as above which
Stuart Ross - Diretor
HIGH GROWTH
transform standard powerpoint style business diagrams into something far more interesting and memorable.

8. CASE STUDY: CEDAR AND CO - NOT YOUR USUAL BEAN COUNTERS
TESTIMONIAL
Cedar and Co were happy with
their existing branding, but did
AOI 2011 not have their logo in a suitable “We have had nothing
AWARD format. So we recreated it and but positive comments
WINNING
DESIGN
built upon it, adding additional about our website... no
colours and elements. other accountants site
You can check out their site at comes anywhere close in
being original. Our site
DESIGNED BY DESIGN AND I is fantastic as it is nearly
always a talking point
Character Illustrations when we meet prospects.
Brand Development
Your professionalism,
Site design
Site build
creativity and knowledge
Site maintenance are extremely impressive
Adverts and I have no hesitation
Banners in recommending your
services”
Neil King - Director
CEDAR AND CO
Cedar and Co wanted a web site To enable them to update the To create a wow factor for Cedar
that would really differentiate site themselves we created and Co we designed a flash
them from other accountants, a content managed site on animation of the “bean counter”
and that they could update the Wordpress platform. This on front page using character
themselves. They already had a means that Cedar and Co can illustrations that are used
logo design, so we worked with log in and add new content such throughout the site.
them to develop their web site as testimonials, quotes & blog
and build upon their branding. posts whenever they want to.

9. CASE STUDY: MARK CAMPBELL MOTORS
TESTIMONIAL
“Martin has done work for my company both for print
and web. He is very creative and sees opportunities that
you may miss.
This project was the design and build of a content rich, content DESIGNED BY DESIGN AND I I would recommend you give him a call and just ask him
managed web site for Mark Campbell Motors. We also developed their to take a look at the way your presenting your business,
existing branding. We integrated the web site into the used car sales Brand Identity Development I’m sure he’ll give you some advice that will enhance your
network, and provided full social networking integration throughout Web site design and build
the site. presentation and bottom line.”
Leaflets
Adverts Mark Campbell - Director
MARK CAMPBELL MOTORS

10. BRAND IDENTITY: fURTHER BRAND IDENTITIES BY DESIGN AND I
TESTIMONIAL
“We have liked Martin’s
work for some time, so
it seemed natural to ask
him to design our new
logo. It was obvious from
the first stages to the
end result that Martin is
extremely knowledgeable
and is dedicated to
achieving the right
results for his clients. We
are particularly pleased
with end result logo and
from there have gone on
to use Martin to design
our business cards as
well.”
TESTIMONIAL
Steve Balaam - Director
“Martin has created a beautiful brand identity for BIG ANT VIDEO
Soboho. The creativity and originality which can be
seen throughout our web site and printed materials is
outstanding. Our clients always comment about how
great our branding is. I am really pleased with all
the help and support Martin has provided and would
recommend ‘Design and i’ to any business owner. ”
Lynsey Clarke - Director
SOBOHO

11. GET IN CONTACT: 01332 294437 / 07775 758131 / ENQUIRE@DESIGNANDI.CO.UK