Step by step instructions for setting up Google Adwords and Social Media advertising.

1. STAR HERE SEARCH ENGINE & SOCIAL MEDIA MARKETING A Step By Step Guide to Google Adwords and PPC advertising on social platforms. Desiree Bennett Forsyth Sr. Audience Marketing Manager Bobit Business Media desiree.bennett@yahoo.com P. 323-240-1302 Twitter: desiree_bennett

2. WHAT ARE WE DOING HERE? You are ready to implement Search Engine and Social Media display campaigns, but you don’t know where to start. Or maybe you’re running campaigns and looking for ways to optimize them. Tools and Tips. Other perspectives. What to expect when you’re counting on these campaigns to bring in subscriptions. GOOGLE ADWORDS ONLINE TOOLS Setting up Adwords account. Setting up new campaigns. Tips and best practices. What’s out there? What can they do? ETC / DISCUSSION FACEBOOKADVERTISING Linkedin Advertising. Questions? Comments? Setting up account. Setting up new campaigns. Tips and best practices. Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 1 of 11

3. GOOGLE ADWORDS STEP-BY-STEP CREATE ACCOUNT 1. Visit the AdWords homepage at https://adwords.google.com. 2. Click Start now. 3. Use the radio buttons to indicate the user name and password you'd like to use with AdWords. 4. Provide an existing Google account sign in, or sign up for a new Google account. Be sure that any existing Google account you enter has not previously been linked with AdWords before proceeding. 5. Click Create account (or Continue if you already have a Google Account): Existing Google Accounts: If you used an existing Google Account to create your AdWords account, you can now sign in to your AdWords account. New Google Account: If you used new login information, you'll receive an email asking you to click on a link to verify your email address. Click on the link in the message and then sign in to your AdWords account with the email address and password you used to create your new account. STEP 1 Source: www.adwords.google.com/support Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 2 of 11

4. GOOGLE ADWORDS STEP-BY-STEP CREATE YOUR FIRST AD CAMPAIGN Once your AdWords account is created, follow these steps to create your first ad campaign: 1. Sign in to your account at https://adwords.google.com. 2. Click Create your first campaign. 3. Follow the guided steps to create a campaign. If you have questions, you can refer to the campaign creation help topic. STEP 2 Source: www.adwords.google.com/support Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 3 of 11

5. GOOGLE ADWORDS STEP-BY-STEP PROVIDE BILLING INFORMATION 1. Enter your billing information, set the time zone for your account, and agree to the AdWords terms and conditions. If you choose to postpay by credit or debit card, your ads can appear on Google almost as soon as you complete the sign up process and enter your billing information: Postpay by direct debit: If you choose this option, Google may need to receive and process your debit authorization before your ads start running. Prepay: If you elect to prepay for your campaign, your ads will run after you've submitted your payment information and Google has successfully processed your first payment. 2. Click Save and Activate. STEP 3 Source: www.adwords.google.com/support Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 4 of 11

6. SAY HELLO TO YOUR GANGSTERS Online tools that do the dirty work photo photo photo Google Keyword Tool SEO Book SEM Rush WWW.GOOGLE.COM/ADWORDS Scan any website for a list of keyword suggestions. Includes Keyword, estimated search volume, and level of competition. WWW.SEOBOOK.COM Toolbar plug-in for firefox making all tools available right in your browser. Check pagerank, meta tags, compete.com, inbound and outbound links, directory listings, and social media links. WWW.SEMRUSH.COM Check your Google search rankings for all keywords your site ranks for. Check your competition’s rankings for all keywords their site ranks for. Check Adwords competition for specific keywords. Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 5 of 11

7. WHAT DO YOU NEED TO KNOW ABOUT KEYWORDS? 1. Use Google Keyword Tool 2. Start Wide and Analyze Over Time 3. Bid on Your Own Name 4. Use Online Tools to Stay Competitive Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 6 of 11

8. WHAT DO YOU NEED TO KNOW ABOUT GOOGLE ADS? 1. Test Your Copy Often 2. Landing Page URL Must Match Domain 3. Text or Display? 4. Use Conversion Code 5. SERP vs Content Network Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 7 of 11

9. FACEBOOK STEP-BY-STEP 5 STEPS TO CREATING AN AD 1. Visit Facebook help center at www.facebook.com/help. 2. Click Facebook Ads, then click Creating an Ad. There is a ton of great information in the tutorial provided. 3. Sign in to Facebook and select Ads and Pages from the left side menu. 4. Select Ads Manager from the top menu. 5. Click the Create an Ad button. Design your ad. Select geo/demo targeting for your ad. Select budget, schedule, and payment options. Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 8 of 11

10. WHAT DO YOU NEED TO KNOW ABOUT FACEBOOK ADS? 1. Landing Page: Facebook or Website? 2. Targeting Options Are Limited 3. No Built-in Conversion Code 4. For Now Less Expensive and Competitive than Adwords Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 9 of 11

11. LINKED-IN STEP-BY-STEP 5 STEPS TO CREATING AN AD 1. Visit Linked-in ad center at www.linkedin.com/directads. 2. Select the Start Now button. 3. Create your ad using the prompts provided and select Next Step. 4. Make your demographic selections. 5. Make bid and payment selections and launch ad. Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 10 of 11

12. STA RESOURCES www.seobook.com www.mashable.com www.semrush.com www.facebook.com/help www.adwords.google.com www.linkedin.com/directads KEEP IN TOUCH f facebook.com/desireeforsyth t twitter.com/desiree_bennett Powerpoint Design: Bigidea via www.graphicriver.com linkedin.com/in/desireeforsyth Icons: www.smashingmagazine.com Desiree Bennett Forsyth Desiree.bennett@yahoo.com P. 323 240 1302 / Twitter: desiree_bennett 11 of 11

13. THANK YOU Desiree Bennett Forsyth Sr. Audience Marketing Manager Bobit Business Media desiree.bennett@yahoo.com P. 323-240-1302 Twitter: desiree_bennett