New myspace products & sales opportunities final

The New Myspace: My bands. My music. My life.

Overview What is The New Myspace? A re-imagination of the site, evolving the way users discover and interact with the content they love. What will the New Myspace be? A complete site and logo redesign, combined with a series of product launches and functionality enhancements that will fundamentally improve the way users discover, express and share their favorite content with friends and like minded people. What is the relaunch sponsorship? A 3-month program (beginning Nov 15) that provides our clients with several first to market opportunities, weaving content into the fabric of the site and user experience. Clients will receive integration against outlined Myspace relaunch efforts this fall/winter.

What Social Media Do Users Want? Source: MASHABLE – “What Social Media Users Want [STATS]” 3/18/10 - http://mashable.com/2010/03/18/social-media-sites-data/

Mocks for illustrative purposes only Homepage Redesign Overview: A brand new front page for MySpace. The new Homepage will combine trends, recommendations, & social elements all with a streamlined login and sign up experience. The newly designed page will speak to the new MySpace brand, will convert visitors into users, and allow users to find engaging content and even more engaging people. Launch Date: November 15, 2010 Sponsorship Integrations & Ad Opportunities: ,[object Object]

Featured Content Module(s)Specs:960x250 Marquee (auto expanding med rec), 309x110 Companion Strip

HD Skin Overview: The HD Skin, MySpace’s latest proprietary Homepage solution, delivers the largest and most unique HD video experience in an immersive ad product online. DEMO: http://myspace-studio.com/AdLabs/demos/HD_skin_socialnetwork.mov Launch Date: Currently available

Mocks for illustrative purposes only Sushi Boat Overview: The Sushi Boat discovery tray feeds content directly to users via Futura’s new navigation bar. Available on every page of MySpace, this drop down feature will allow users to constantly discover no matter where they are on the site. Launch Date: November 15, 2010 Sponsorship Integration & Ad Opportunities: ,[object Object]

Sponsor’s tile will scroll with tray’s content feed

Tiles link internally, limited to one advertiser per day,[object Object]

Overview The User Homepage, one of the highest trafficked pages on MS is undergoing a Futura makeover. Users will experience a cleaner 2 column layout, a social recommendations engine, & an enhanced stream with multiple view options. Overall MS has created an improved home experience for both users and the advertisers who partner with the page. Launch dates: ,[object Object]

Grid view – November 2010Sponsor Integration & Ad Opportunities: ,[object Object],UHP Mocks for illustrative purposes only List View Grid View Player View * Targeting limited to Daypart and/or one of the following targets: Adults, Men or Women [plus] 14-17, 18-, 18+, 18-24, 18-34, 18-49, 21+, 21- 21-29, 25+,25-34, 25-54, 35+, 35-49, 50-54, 5 , 55-65 65

Mocks for illustrative purposes only Ads in Stream - Video Overview: Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. Product launch date: December 2010 Sponsor Integrations & Ad Opportunities: ,[object Object]

Targeted & untargeted stream injection options:Video Stream Ad Free Music Download Stream Ad High Value Coupon Stream Ad

Mocks for illustrative purposes only Ads in Stream – Music Download Overview: Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. Product launch date: December 2010 Sponsor Integrations & Ad Opportunities: ,[object Object]

Mocks for illustrative purposes only Ads in Stream - Coupon Overview: Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. Product launch date: December 2010 Sponsor Integrations & Ad Opportunities: ,[object Object]

Mocks for illustrative purposes only Profiles Overview: A user’s identity starts with their profile page. All profile pages and their related content sections have been updated to a unique design standard and user experience. Sponsor integration & Ad Opportunities: ,[object Object],New Profile Old Profile

Mocks for illustrative purposes only Themes Gallery Overview: Sponsored themes offers deep integration within a user’s customization experience Sponsor Integration & Ad Opportunities: Up to 3 Featured Themes in the gallery, placed at top RB of Medium Rectangle on Themes Gallery Launch Date: Dec 2010 – Jan 2011

Mocks for illustrative purposes only Reputations Badges Overview: Allows users to ‘unlock’ and earn Badges based on the achievement of core behaviors around the publishing and consumption of content on Myspace. Badges can be broadcasted and shared virally. Launch Date: December 1, 2010 Sponsor integration & Ad Opportunities: ,[object Object]

Logo Integration on all Reputation Pages2 1 1 1

Mocks for illustrative purposes only Videos Channel Overview: The re-designed Video Channel aggregates premium content videos, user-generated videos, and professionally produced music videos all in one area! Sponsor Integration Elements: ,[object Object]

Pre-roll in Video ChannelLaunch Date: ,[object Object],* Marquee unit and Dynamic HD Skin will NOT available for launch of Futura

Mocks for illustrative purposes only Events Overview: MySpace’s Events platform customizes the creation, discovery and socialization of user and pop culture Events on the site. Users can view and RSVP to ‘attend’ Events, which can be broadcasted and shared both on and off of MySpace. Launch Date: November 15, 2010 Sponsor Integration & Ad Opportunities: Featured Event within UHP Social Strip Sponsored Event Channel Hub Page Fixed Featured Event Unit (new) Medium Rectangle (new)

Foundry Community DESIGNERS = DEVELOPERS AN 360° SOCIAL EXPERIENCE AGGREGATE YOUR FRIENDS

Mocks for illustrative purposes only Music Homepage Overview: A brand new home for the world of Myspace Music. The new home page will feature exclusive music content, real time updates from our artist community, breaking music news, and the hottest music today. The Music home will allow users to discover the most relevant, engaging content and become true music fans. Product Launch Date: ,[object Object],Sponsorship Integrations & Ad Opportunities: ,[object Object]

All Branding Bar/Marquee RB ad solutions

Can be combined with a branding bar/marquee and skin execution,[object Object]

Mocks for illustrative purposes only Music Download: MySpace Email Pass Along Clicking to share will launch a pop-up window, allowing users to spread the wealth! STEP 6 After clicking “Tell My Friends,” confirmation window appears and MySpace email is sent STEP 5 User selects friends who he/she thinks would like to know about the free MP3 Email Example Subject: Free Music from Toyota! Hey Mike! Toyota just allowed me to download the song “Already Gone" by Kelly Clarkson for free. I think you’d love this song - follow the simple steps at http://www.myspace.com/toyotamusic to get the free MP3 (just click on the link to start). This download will be available for free until Monday, June 29th, so don't delay!

Music Download: Sharing Via Twitter After downloading the free song, users can also select to tweet about the free download! STEP 5 User selects to tell his/her Twitter followers about the free song download STEP 6 After clicking on the Twitter logo, user is sent to twitter.com where a tweet is automatically generated. Message includes info about the free song (thanks to the sponsor) and links to location for others to get the free download. STEP 7 Original ad unit leave behind includes additional call outs to sponsor’s site Mocks for illustrative purposes only

Music Charts Overview: Find what’s hot in music today! Myspace Music Charts is the destination for users seeking the most relevant source of what’s popular in the music industry Product Launch Date: ,[object Object],Sponsorship Integrations & Ad Opportunities: ,[object Object]

Roadblock – Fixed Medium Rectangle and Branding Bar

New myspace products & sales opportunities final

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