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The New Myspace: My bands. My music. My life.<br />

2.
Overview<br />What is The New Myspace? <br />A re-imagination of the site, evolving the way users discover and interact with the content they love. <br />What will the New Myspace be? <br />A complete site and logo redesign, combined with a series of product launches and functionality enhancements that will fundamentally improve the way users discover, express and share their favorite content with friends and like minded people.<br />What is the relaunch sponsorship? <br />A 3-month program (beginning Nov 15) that provides our clients with several first to market opportunities, weaving content into the fabric of the site and user experience. Clients will receive integration against outlined Myspace relaunch efforts this fall/winter.<br />

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What Social Media Do Users Want?<br />Source: MASHABLE – “What Social Media Users Want [STATS]” 3/18/10 - http://mashable.com/2010/03/18/social-media-sites-data/<br />

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BBH VIDEO<br />

5.
Mocks for illustrative purposes only<br />Homepage Redesign<br />Overview:<br />A brand new front page for MySpace. The new Homepage will combine trends, recommendations, & social elements all with a streamlined login and sign up experience. The newly designed page will speak to the new MySpace brand, will convert visitors into users, and allow users to find engaging content and even more engaging people. <br />Launch Date:<br />November 15, 2010<br />Sponsorship Integrations & <br />Ad Opportunities:<br /><ul><li>All Marquee RB ad solutions with (new) optional/larger Companion Strip Unit

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Skin

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Overlay

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Dynamic HD Skin

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Featured Content Module(s)</li></ul>Specs:960x250 Marquee (auto expanding med rec), 309x110 Companion Strip <br />

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HD Skin<br />Overview:<br />The HD Skin, MySpace’s latest proprietary Homepage solution, delivers the largest and most unique HD video experience in an immersive ad product online.<br />DEMO: http://myspace-studio.com/AdLabs/demos/HD_skin_socialnetwork.mov<br />Launch Date:<br />Currently available<br />

11.
Mocks for illustrative purposes only<br />Sushi Boat<br />Overview:<br />The Sushi Boat discovery tray feeds content directly to users via Futura’s new navigation bar. Available on every page of MySpace, this drop down feature will allow users to constantly discover no matter where they are on the site.<br />Launch Date:<br />November 15, 2010<br />Sponsorship Integration & Ad Opportunities:<br /><ul><li>Integration into one of six available Sushi Boat tray tiles (new inventory)

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Sponsor’s tile will scroll with tray’s content feed

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Tiles link internally, limited to one advertiser per day</li></li></ul><li>Mocks for illustrative purposes only<br />Launch Date:<br />November 15, 2010<br />Sponsor integrated:<br />Client will receive fixed placement within one tile on the default Sushi Boat frame. Tile must link internally to featured video, article page or brand community.<br />Overview:<br />The new FUTURA User Homepage will deliver a better way for users to publish and view content shared through their friends, as well as discover the latest and most popular content buzzing on the site via the “Sushi Boat.”<br />Sushi Boat<br />

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Overview<br />The User Homepage, one of the highest trafficked pages on MS is undergoing a Futura makeover. Users will experience a cleaner 2 column layout, a social recommendations engine, & an enhanced stream with multiple view options. Overall MS has created an improved home experience for both users and the advertisers who partner with the page.<br />Launch dates:<br /><ul><li>2 Column List View – live

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Player View - live

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Grid view – November 2010</li></ul>Sponsor Integration & Ad Opportunities: <br /><ul><li>Medium Rectangle & Leaderboard</li></ul>UHP<br />Mocks for illustrative purposes only<br />List View<br />Grid View<br />Player View<br />* Targeting limited to Daypart and/or one of the following targets: Adults, Men or Women [plus] 14-17, 18-, 18+, 18-24, 18-34, 18-49, 21+, 21- 21-29, 25+,25-34, 25-54, 35+, 35-49, 50-54, 5 , 55-65 65<br />

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Mocks for illustrative purposes only<br />Ads in Stream - Video<br />Overview:<br />Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. <br />Product launch date: <br />December 2010<br />Sponsor Integrations & Ad Opportunities:<br /><ul><li>Unique:

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Targeted & untargeted stream injection options:</li></ul>Video Stream Ad<br />Free Music Download Stream Ad <br />High Value Coupon Stream Ad<br />

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Mocks for illustrative purposes only<br />Ads in Stream – Music Download<br />Overview:<br />Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. <br />Product launch date: <br />December 2010<br />Sponsor Integrations & Ad Opportunities:<br /><ul><li>Unique:

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Targeted & untargeted stream injection options:</li></ul>Video Stream Ad<br />Free Music Download Stream Ad <br />High Value Coupon Stream Ad<br />

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Mocks for illustrative purposes only<br />Ads in Stream - Coupon<br />Overview:<br />Ads in the Stream are value driven ad placements that mirror the behaviors of real “activities”. Ads in the Stream are injected into the heart of the stream after users log-in. <br />Product launch date: <br />December 2010<br />Sponsor Integrations & Ad Opportunities:<br /><ul><li>Unique:

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Targeted & untargeted stream injection options:</li></ul>Video Stream Ad<br />Free Music Download Stream Ad <br />High Value Coupon Stream Ad<br />

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BBH VIDEO<br />

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Mocks for illustrative purposes only<br />Profiles<br />Overview:<br />A user’s identity starts with their profile page. All profile pages and their related content sections have been updated to a unique design standard and user experience.<br />Sponsor integration & Ad Opportunities:<br /><ul><li>Medium Rectangle (Leaderboard no longer available)</li></ul>New Profile<br />Old Profile<br />

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Mocks for illustrative purposes only<br />Themes Gallery<br />Overview:<br />Sponsored themes offers deep integration within a user’s customization experience<br />Sponsor Integration & Ad Opportunities:<br />Up to 3 Featured Themes in the gallery, placed at top<br />RB of Medium Rectangle on Themes Gallery<br />Launch Date:<br />Dec 2010 – Jan 2011<br />

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Mocks for illustrative purposes only<br />Reputations Badges<br />Overview:<br />Allows users to ‘unlock’ and earn Badges based on the achievement of core behaviors around the publishing and consumption of content on Myspace. Badges can be broadcasted and shared virally.<br />Launch Date:<br />December 1, 2010<br />Sponsor integration & Ad Opportunities:<br /><ul><li>Integration of up to 3 Custom Badges around Myspace activity

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Logo Integration on all Reputation Pages</li></ul>2<br />1<br />1<br />1<br />

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BBH VIDEO<br />

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Mocks for illustrative purposes only<br />Videos Channel<br />Overview:<br />The re-designed Video Channel aggregates premium content videos, user-generated videos, and professionally produced music videos all in one area!<br />Sponsor Integration Elements:<br /><ul><li>Fixed Medium Rectangle on Videos Hub, Branded Channel, and Individual Video Pages

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Pre-roll in Video Channel</li></ul>Launch Date:<br /><ul><li>November 15, 2010</li></ul>* Marquee unit and Dynamic HD Skin will NOT available for launch of Futura<br />

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Mocks for illustrative purposes only<br />Events<br />Overview:<br />MySpace’s Events platform customizes the creation, discovery and socialization of user and pop culture Events on the site. Users can view and RSVP to ‘attend’ Events, which can be broadcasted and shared both on and off of MySpace.<br />Launch Date:<br />November 15, 2010<br />Sponsor Integration & Ad Opportunities:<br />Featured Event within UHP Social Strip<br />Sponsored Event Channel Hub Page<br />Fixed Featured Event Unit (new)<br />Medium Rectangle (new)<br />

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Foundry Community<br />DESIGNERS = DEVELOPERS<br />AN 360° SOCIAL EXPERIENCE<br />AGGREGATE YOUR FRIENDS<br />

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BBH VIDEO<br />

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Mocks for illustrative purposes only<br />Music Homepage<br />Overview:<br />A brand new home for the world of Myspace Music. The new home page will feature exclusive music content, real time updates from our artist community, breaking music news, and the hottest music today. The Music home will allow users to discover the most relevant, engaging content and become true music fans.<br />Product Launch Date:<br /><ul><li>November 15, 2010</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Standard Medium Rectangle

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All Branding Bar/Marquee RB ad solutions

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Skin</li></li></ul><li>Music Download Roadblock<br />Overview:<br />Give the gift of FREE music! The Music Download Roadblock enables advertisers to offer free music downloads to Myspace users. Reach core music influencers and trendsetters<br />Product Launch Date:<br /><ul><li>Available now</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Medium Rectangle on Music Homepage and throughout Music Channel

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Can be combined with a branding bar/marquee and skin execution</li></li></ul><li>Music Download: How Does It Work?<br />STEP 1<br />Sponsor’s logo is integrated into initial banner unit offering the free download. Participant clicks to get the free MP3 initiating the sponsor’s video ad within the medium rectangle.<br />STEP 2<br />Message alerts the user that the sponsor’s video or ad makes their download free<br />STEP 3<br />Free MP3 download process is then initiated<br />STEP 4(a)<br />Upon completion of the MP3 download, the ad unit displays a link to sponsor’s website<br />STEP 4(b)<br />OR… if a user is logged in, he/she will be Invited to share the Music Download with friends!<br />

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Mocks for illustrative purposes only<br />Music Download: MySpace Email Pass Along<br />Clicking to share will launch a pop-up window, allowing users to spread the wealth! <br />STEP 6<br />After clicking “Tell My Friends,” confirmation window appears and MySpace email is sent<br />STEP 5<br />User selects friends who he/she thinks would like to know about the free MP3<br />Email Example<br />Subject: Free Music from Toyota!<br />Hey Mike!<br />Toyota just allowed me to download the song “Already Gone" by Kelly Clarkson for free. I think you’d love this song - follow the simple steps at http://www.myspace.com/toyotamusic to get the free MP3 (just click on the link to start).<br /> <br />This download will be available for free until Monday, June 29th, so don't delay!<br />

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Music Download: Sharing Via Twitter<br />After downloading the free song, users can also select to tweet about the free download!<br />STEP 5<br />User selects to tell his/her Twitter followers about the free song download<br />STEP 6<br />After clicking on the Twitter logo, user is sent to twitter.com where a tweet is automatically generated. Message includes info about the free song (thanks to the sponsor) and links to location for others to get the free download.<br />STEP 7<br />Original ad unit leave behind includes additional call outs to sponsor’s site<br />Mocks for illustrative purposes only<br />

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Music Charts<br />Overview:<br />Find what’s hot in music today! Myspace Music Charts is the destination for users seeking the most relevant source of what’s popular in the music industry<br />Product Launch Date:<br /><ul><li>Available now</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Roadblock – Fixed Medium Rectangle

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Roadblock – Fixed Medium Rectangle and Branding Bar

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Roadblock – Fixed Medium Rectangle, Branding Bar and Skin</li></li></ul><li>MySpace Personal Music Player<br />Overview:<br />We’re changing the way users listen to music! The Personal Music Player is a pop-out jukebox that allows users to listen to their personal playlists while they are surfing the Web.<br />Product Launch Date:<br /><ul><li>Available now</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Medium Rectangle

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Curtain Ad (632x495) - fixed</li></li></ul><li>Music Streaming Unit<br />Artist Profile Player<br />Overview:<br />Free music streaming is at the core of what makes Myspace Music so amazing! In an effort to integrate our valued advertisers within this music experience, we offer the Music Streaming Unit. Appears on profile players, surfacing during music streaming without interrupting play.<br />Product Launch Date:<br /><ul><li>Available now</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Rotating Medium Rectangle</li></ul>User Profile Player<br />¹Ad Frequency may change at any time<br />

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BBH VIDEO<br />

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Mocks for illustrative purposes only<br />MyStuff<br />Overview:<br />MyStuff, a drop down menu with a one stop access to all a user’s “stuff” on Myspace, anything that is customized; their photos, mail, games, music…<br />Launch Date:<br /><ul><li>November 15, 2010</li></li></ul><li>Mocks for illustrative purposes only<br />MyMail<br />Overview:<br />MySpace Mail, one of the largest channels on MySpace, is a full messaging service that allows users to communicate easily with Friends within and beyond the MySpace platform<br />Launch Date:<br /><ul><li>November 15, 2010</li></ul>Sponsor Integration & Ad Opportunities:<br /><ul><li>Medium Rectangle on all Mail Pages

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Option for Branding Bar with Roadblock*</li></ul>* Branding Bar will NOT available for launch of Futura<br />

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Mocks for illustrative purposes only<br />MyPhotos<br />Overview:<br /><ul><li>The Photo Channel allows users to easily organize and access their photos. A sponsor will be able to integrate with one of the most popular channels on the site.</li></ul>Sponsor Integration Elements:<br /><ul><li>Leaderboard throughout channel

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Option for Branding Bar with Roadblock* (coming soon)</li></ul>Launch Date:<br /><ul><li>November 15, 2010</li></ul>* Branding Bar will NOT available for launch of Futura<br />

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Mocks for illustrative purposes only<br />Photo Editing Tool<br />Overview:<br /><ul><li>The Photo Editing Tool allows users to easily enhance and edit their photos with a myriad of photo-editing features. A sponsor will be able to integrate customized assets that users can utilize to edit their photos.</li></ul>Sponsor Integration & Ad Opportunities:<br />Leaderboard Roadblock on Photo Editing Tool overlay<br />Custom Tab on Photo Editing Tool page offering custom stickers, frames, quotes, etc.<br />Launch Date:<br /><ul><li>Q1 2011</li></ul>2<br />2<br />1<br />1<br />

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Mocks for illustrative purposes only<br />MyMusic<br />Overview:<br />Accessed from MyStuff or the Music Homepage, MyMusic is the place to browse music and manage personal playlists<br />Product Launch Date:<br /><ul><li>Available now</li></ul>Sponsorship Integrations & Ad Opportunities:<br /><ul><li>Roadblock – Fixed Medium Rectangle

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Roadblock – Fixed Medium Rectangle and Branding Bar

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Roadblock – Fixed Medium Rectangle, Branding Bar and Skin</li></li></ul><li>SPONSORSHIP OPPORTUNITIES<br />

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DISCOVER sponsorship<br />Includes sponsorship of main content-discovery areas on Myspace<br />Platinum level investment includes:<br />(2) of the following:<br /><ul><li>UHP Roadblock for 3 key days

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Video Channel Takeover for one week

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Music HP RB for one week

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Additional Customizable media</li></ul>(2) of the following:<br /><ul><li>Music Charts takeover for 4 weeks

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Marquee w/ Skin Splash Page Redesign for 4 days

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Events Sponsorship for 3 days

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Additional Customizable media</li></ul>All of following:<br /><ul><li>Dynamic HD Skin on Splash Redesign on 2 KEY dates

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Sushi Boat integration on 4 KEY days (endemic only)

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Music Download Roadblock for 1 key day

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Ads in the Stream for 3 key days

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Inclusion within Marketing

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Customizable media</li></ul>*over a 3 month timeframe<br />

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EXPRESSION Sponsorship<br />Includes sponsorship of main visual/artistic areas on MySpace<br />Platinum investment includes:<br />(2) of the following:<br /><ul><li>Themes Gallery for 2 weeks

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Featured Event for 1 day

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Music HP Marquee w/ Skin RB for 1 day

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Additional Customizable media</li></ul>(2) of the following:<br /><ul><li>My Photos Takeover for 2 weeks

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Photo Editing Tool for 2 weeks (available starting Jan 2011)

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Marquee w/ Skin Splash Page Redesign for 3 days

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MyMusic RB w/ skin for 1 week

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Additional Customizable media</li></ul>All of following:<br /><ul><li>Dynamic HD Skin on Splash Redesign on 2 KEY dates

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Exclusive Reputations/Badges Launch for 1 month

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Ads in the Stream for 3 days

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Inclusion within Marketing (# of sponsors TBD)

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Customizable media</li></ul>*over a 3 month timeframe<br />

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EXPLORE Sponsorship<br />Includes sponsorship of content areas on MySpace<br />Gold level investment includes:<br />(2) of the following:<br /><ul><li>My Mail Takeover for 2 weeks

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Marquee w/ Skin Splash Page Redesign for 3 days

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Music HP Marquee w/ Skin RB for 1 week

80.
Additional Customizable media</li></ul>All of following:<br /><ul><li>Dynamic HD Skin on Splash Redesign for 1 day

81.
Sushi Boat integration for 2 days (endemic only)

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Ads in the Stream for 3 days

83.
Customizable media</li></ul>(1) of the following:<br /><ul><li>Video Channel Takeover for 1 week

84.
Music Charts takeover for 1 week

85.
Additional Customizable media</li></ul>*over a 3 month timeframe<br />

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IDENTITY Sponsorship<br />Includes sponsorship of visual/artistic areas on MySpace<br />Gold level investment includes:<br />(1) of the following:<br /><ul><li>Featured Event for 1 day

87.
Music HP w/ Skin RB for 1 week

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Additional Customizable media</li></ul>(2) of the following:<br /><ul><li>My Photos Takeover for 2 weeks

89.
Photo Editing Tool for 2 weeks (available starting Jan 2011)

90.
Marquee w/ Skin Splash Page Redesign for 3 days

91.
Additional Customizable media</li></ul>All of following:<br /><ul><li>Dynamic HD Skin on Splash Redesign for 1 day

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Themes Gallery for 2 weeks

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Ads in the Stream for 3 days

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Inclusion within Marketing

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Customizable media</li></ul>*over a 3 month timeframe<br />

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BBH VIDEO<br />