Roofers in Jackson Michigan Discover the World's Most-Expensive COW?

1. Putting ROOFs On Houses for Cows?
This Amazing Article Reveals The World's Most-Expensive COW!
Do You Perform Roofing and Home Contracting Service for a Living?
Consider yourself a rancher who provides home improvement for cows... Well then You might be an
easy prospect to do all kinds of advertising to: promote your brand, get more owners to select you, and
get more quotes to purchase your services.
You might buy better ads in all of your favorite places/publications and even expand ads to other
marketing media. You might branch out and begin to co-market your services with cow home builders,
and cow-house rental agent and/or local non-competing businesses to recommended your services for
their cow-customers.
Maybe you could specialize in home-repairs for divorcing cows, retiree-cows, and/or first-time cow-
house rehabbers... These buyers would most likely pay whatever the cow house roofer asks them to.
But if your fence is in disrepair, and all of your cow-home repair client and cow-home improvement
prospects get loose and wander off or stampede towards your competition, then what good is all that
other super-marketing stuff?
I strive to teach roofers and home improvement services business owners (like you) to think of yourself
as I do, that is not as contractors or jobbers but more like 'cow-ranchers' putting together and taking
care of their herd of good, responsive cow-customers, cow-clients, future cow-clients, and super-
referrering-cows. That's the only real asset of any business... Not just cow-house seller/agents.
~smiles~
For that cow-house roofer or contractor, it's not so easy to do the math for the fence. Most roofers do a
truly terrible job of keeping the fence around their customers in tip-top shape. Just like the rancher, they
view it as an "expense of operations," whereas I view it as "marketing." I believe you should spend at
least as much, if not more, per year on the fence to corral them in --- as you did on acquiring the
customer in the first place.
Further, you should remember there are poachers and rustlers trying to steal your cows (customers)
every single day. If your customers feel abandoned or ignored for very long, or under-appreciated, they
are more easily lured away to a competitor's cow home improvement offer.
To prevent/lessen this possibility I recommend there be no less than25 to 52 "touches" per year, NOT
including straight offers, sales pitches, or transactions. With the advent of virtually free e-mail, many
astute roofers & home-improvement pros have added that on thus taking 52 into several hundred
contacts!
For example, if you are a member of my HearAndProfit Inner Circle, you are getting the newsletter you
subscribe to every month and the audio CD every month. You may be getting a free e-mail/sms
marketing tip everyday. You may be getting a weekly fax. You'll get a seasonal greeting. You may get
several Books as Free Gifts during the year, in total, 24 to as many as 250 touches during the year!
Just a little Something you should consider before your next marketing and/or advertising spend.
Oh, I almost forgot to mention to you about
"The World's Most Expensive The word COW is an acronym of C+O+W;
Meaning : C- Cost + O- Of + W- Waiting"

2. So What's Your Excuse for NOT Building Maintaining Your Roofing Sales 'FENCE'?
-Derrick Ali
(517) 962-1747
Limited Time Offer
HearAndProfit Inner Circle has a few openings in our "Marketing as "Fencing-Building & Mending"
Weekly 30 Minute Workshop for Roofer & Home-Improvement Pros primarily in Jackson County
Michigan. But Open to All! The $97 Workshops are held each Wednesday as a 'lunch-n-learn' and
designed to create and/or correct poor performing marketing/advertisements to give serious roofers an
unfair advantage over their competition!
Free Trial Membership- Attend Your First Workshop Free of Charge... These Weekly Workshops are
FREE To Members of the HearAndProfit Inner-Circle. To Join the HearAndProfit Inner-Circle (30
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“SAVE OVER $6,347.03!”
HearAndProfit Inner-Circle Membership Includes:
• - Free Admittance to the Weekly Workshops (45 per/yr) $4,500
• - Monthly Printed Newsletter and "Tips of the Month CD (audio)" $297.00
• - Weekly Best of "Fence-Builder's Mending Tips" by Fax (or SMS to Mobile Phone) $197.0
• - Daily Email Marketing Tips $97.00
• - Seasonal Greetings and Quarterly Marketing Recommendations $397.00
• - Books from Our Highly-Recommended Quarterly Reading List (4 Total) $297.00
• - Annual "HearAndProfit Real Estate Professional-Marketer's Underground Event"
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