Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Andere mochten auch
Andere mochten auch (11)
Ähnlich wie Playstation 3 slim and psp go launch (31st oct 2009)
Ähnlich wie Playstation 3 slim and psp go launch (31st oct 2009) (9)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Playstation 3 slim and psp go launch (31st oct 2009)
- 1. 1 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Malaysia Official Launch 31st October 2009
- 2. 2 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Objective to achieve for this launch event Official Launch for the “New” PS3 and PSP Go in Malaysia Create the great exposure for Sony and Playstation Branding Continuous to create the game culture & Sales Opportunity
- 3. 3 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation 3 Slim and PSP Go launch @ One Utama Shopping Mall
- 4. 4 FY09 Playstation Launch Somas Marketing/ 2009.10.31 PS3 New Games Title Corner Sony Blu-ray world (PS3 + Home Theater) Playstation Evolution Corner
- 5. 5 FY09 Playstation Launch Somas Marketing/ 2009.10.31 PSP Go hands on corner PSP Go connectivity display (With PlayStation Store)
- 6. 6 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Hands on corner Blu-ray corner hands on PSP go hands on PS3 new games hands on
- 7. 7 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation Aquarium (24 hours game competition) Sleep !!! Let’s Play
- 8. 8 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Queue & Sales Area More than 170 customers queue and purchased PS3 Slim & PSP Go Sales Booth Queue more than 48 hours
- 9. 9 FY09 Playstation Launch Somas Marketing/ 2009.10.31 PS3 Slim and PSP Go launch Ceremony “Kampai” Section Launch Gambit
- 10. 10 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Prize Presentation First PS3 Slim buyer First PSP Go buyer 24 hours Game Competition Champion
- 11. 11 FY09 Playstation Launch Somas Marketing/ 2009.10.31 2008 2009 Joey Lim – First PS3 buyer in Malaysia Queue more than “48” hours Joey Lim – First PS3 Slim buyer in Malaysia Queue more than “48” hours She did it again……. First buyer for PS3 Slim in Malaysia
- 12. 12 FY09 Playstation Launch Somas Marketing/ 2009.10.31 The Crowd during the launch
- 13. 13 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation Halloween Party Game Girls @ Halloween Party Halloween Cosplay and decoration
- 14. 14 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation Halloween Party Halloween Party – Fireshow
- 15. 15 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation Cosplay LBP “Sack Boy” Mascot Cosplay competition candidate
- 16. 16 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation Launch Sponsor Broadband Sponsor Drink Sponsor Venue Sponsor
- 17. 17 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Press Coverage
- 18. 18 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Sun Newspaper
- 19. 19 FY09 Playstation Launch Somas Marketing/ 2009.10.31
- 20. 20 FY09 Playstation Launch Somas Marketing/ 2009.10.31
- 21. 21 FY09 Playstation Launch Somas Marketing/ 2009.10.31 8TV nightshow to talk about the products and launch event
- 22. 22 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Launch Event Sales Result and Survey
- 23. 23 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Total Playstation products sold during the official launch PS launch event QTY : 155 units of PS3 slim and 16 units of PSP Go has been sold Amt : RM233929.00
- 24. 24 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Survey from the public Majority of public get to know about the PS launch from Radio and Online Playstation Launch Survey
- 25. 25 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Besides playing games, most of the customer will used PS3 for Blu-ray movie
- 26. 26 FY09 Playstation Launch Somas Marketing/ 2009.10.31 A lot of public expected to have the game tournament soon
- 27. 27 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Up to date we manage to have “1244” members as the Playstation friend (100% members increase compare with June 2009) Playstation Friends
- 28. 28 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation 3 Slim and PSP Go Launch A & P Plan
- 29. 29 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Fly FM Radio Advertisement Online Package announcement Aquarium Game Recruitment Game Competition 23rd September 2009 – Launch date announcement Online Halloween Party Launch Online launch venue announcement Billboard Game Competition Game Competition Game Competition Game Competition Game Competition Game Competition One month advance activities to create the hype of the launch
- 30. 30 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation 3 Slim and PSP Go countdown webpage @ www.sony.com.my/3 We having the countdown page to let the public guess the launch date & products
- 31. 31 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Playstation 3 Slim and PSP Go Launch Billboard @ Federal Highway
- 32. 32 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Networks Duration FULL Rate / Spot* DISC Rate / Spot* Total Spots OCTOBER S M T W T F S S Fly.fm 25 26 27 28 29 30 31 1 6am - 10am 30 sec 404.00 202.00 8 1 2 1 1 1 1 1 1 10am - 1pm 30 sec 404.00 202.00 8 1 1 2 1 1 1 1 1 1pm - 4pm 30 sec 404.00 202.00 9 2 1 1 2 1 1 1 2 4pm - 8pm 30 sec 404.00 202.00 9 1 1 1 1 2 1 2 1 8pm - 12mn 30 sec 404.00 202.00 8 1 1 1 1 1 2 1 1 Sub Total Costs 42 Playstation Launch Radio Ad @ Fly FM 42 slot Air Time from 25th to 1st November 2009 Please click this and listen
- 33. 33 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Fly FM DJ and Cruiser @ the Playstation Launch Event
- 34. 34 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Street Bunting around the One Utama Shopping mall
- 35. 35 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Dealer Shop Front POP material Bunting Sales Leaflet
- 36. 36 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Feedback and findings 1) Although it is the raining session but we still manage to capture the queue for this launch event with the attractive promotion. (Around170 customers) 2) From this launch event, we found that the PSP go exposure is not as good as PS3 slim. Hence we need to have more promotion or activities to highlight this product. 3) In order to promote the PSP go, we collaborate with one of the biggest broadband provider – Steamyx as our official broadband partner. We will have more activities to highlight PSP go online purchase game from Playstation Store.
- 37. 37 FY09 Playstation Launch Somas Marketing/ 2009.10.31 Thank you