383 & Radio 3 at BBC Connected Studio. More at http://383project.com/

1. 383 & RADIO 3
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2. MAKE LISTENING FLEXIBLE; ALLOW AUDIENCES
TO CONSUME PERFORMANCES ON THEIR TERMS
DON’T NEED TO BE A MUSIC EXPERT
PROVIDE THE SOUNDTRACK TO YOUR DAY
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From listening to the briefing
this morning, we came up with
3 main objectives for our idea.

3. photo credit: http://www.flickr.com/photos/bfs_man/4939623893/sizes/l/
The audience told us
“JUST WANT SOME CLASSICAL MUSIC
ON IN THE BACKGROUND...
Our audience feedback group
told us they use Radio 3 while
they do other activities and
primarily using their phone.
“I LISTEN WHILE I’M DOING
HOUSEWORK...
“LISTEN ON MY PHONE..
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4. RADIO 3
RECOMMEND GREAT
CLASSICAL MUSIC AT
A TIME THAT’S RIGHT
FOR YOU
Put simply. Create an app or
service which recommends
great classical music at a time
that’s right for you.
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5. RADIO 3
ACTIVITIES
A smartphone app would, ask
the audience which activities
they typically do during the
day.
Activities which require a lot
of movement and motion, or
those which are quite and
focused.
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6. RADIO 3
FEELING
Perhaps you’d like to be
recommended music based
around a mood or feeling.
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7. RADIO 3
WHEN DO YOU LISTEN?
Next, we’d like to find out
when you listen during the
day.
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8. RADIO 3
I PREFER...
Picking specific instruments or
themes tells us more about what
type of music you might like.
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9. RADIO 3
+
=
TASTE PROFILE
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By making selections each user
creates a taste profile, which
gives recommendations for
music to listen now or be
notified later.

10. RADIO 3
PUSH NOTIFICATIONS
!
“Hey, it’s 1pm. Why not listen to
some Mozart while you eat lunch?”
“Hey, it’s time to listen to the Live
afternoon Concert?
Push notifications create
opportunities to listen to new
music found in the BBC Radio 3
archive.
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11. RADIO 3
We want to present a simple
interface for listening. Allowing
more information and metadata
to be revealed, allowing
listeners to find out more.
OVERVIEW > DEEP DIVE
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12. The taste profile would notify
you about the right music to
listen to matched up with your
daily activities.
RADIO 3
WASHING UP WITH NATIONAL ORCHESTRA OF WALES
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13. RADIO 3
TASTE
PROFILE
The taste profile would use a
combination of human and
machine learning. Using services
like Echonest and Mechnical Turk
to classify the catalogue.
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14. In Summary:
FLEXIBILE MUSIC CONSUMPTION BUILT
AROUND YOUR TASTES AND ROUTINE
We think this would be an
interesting prototype to build, it
could provide an easier way into
radio 3 performances for new
users and has a chance to build a
habit around listening.
MOBILE FIRST EXPERIENCE
AN EASIER WAY INTO RADIO 3 PERFORMANCES
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15. THANKS
383PROJECT.COM
@383PROJECT
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