5. it ranked at number 1
among the cosmetics
brands in India times
6. Where we
Begin
It was started in 1952 famously, because the
Prime Minister Jawaharlal Nehru was
concerned that Indian women were
spending precious foreign exchange on beauty
products and personally requested JRD Tata to
manufacture them in India.
7. The
Company
Contemporary Indian beauty expert LakmĂŠ
continuously innovates to offer a wide range of
high performance and world class color
cosmetics, skincare products, and beauty
salons. Combining international cosmetic
technology with an in-depth understanding of
the Indian womanâs needs, LakmĂŠ also offers
its consumers a comprehensive beauty
experience through its products and services at
the LakmĂŠ Salons and Studios.
8. We are the most
Trusted brand
In the Brand Trust Report 2012,
Lakme was ranked 104th among India's
most trusted brands and following the
next year it was ranked 71st among India's
most trusted brands.
In 2014, Lakme was ranked 36th among
India's most trusted brands according to
the Brand Trust Report 2014.[7]
The company is the title sponsor for Lakme
Fashion Week (LFW) a bi-annual fashion
event which takes place in Mumbai.[8]
9. Hair is a fundamental element of our
personality. Health, wellbeing and the search for
our own personal look are the essential values
that guide us towards the hair's natural beauty.
Vision
LAKME
10. encouraging people to do more, helping people
feel good, and reducing their impact on the
environment.
Mission
LAKME
11. Future plans
LAKME
The company is in the process of
exploring other business opportunities
and will soon finalise plans
.Lakme Ltd last year entered into a joint
venture with Hindustan Lever to form a
50:50 marketing joint venture.
Lakme will produce 50 per
cent of production and sell
it to the joint venture at
manufacturing cost.
The shareholders then approved
several resolutions like increase in
authorized capital from Rs 10 to Rs
15 crore, the issue bonus in 1:1
ratio and sale of Miami pharma
division to Bal Pharma for
Rs five crore
