1. 12
Cornerstones
of Online
Advertising

2. About me:
 Inbound Marketing
Certified Proessional
 Brand Strategy Consulting
 APCON, NIPR,Hubspot
 Social Media Thought leader, 2011
 Consul, Socialbakers.com
 www.adeolakayode.com
 MD/CEO Teleios Consulting
 @delola
 deolakayode@gmail.com

3. every move counts

4. Please note...
 I have a structured content
 I will be happy to deviate when
necessary
 I can answer your questions along
the way
 I will try to make it informal,
interactive and fun

5. My Assumptions
Overview:
 You are in business
 You want to know how the hype of
social media will add value to your
business
 You want to reach
your customers

6. 1. Marketing
used to be
Simple

7. This used to work...
... and marketing was
straightforward

8. 800-555-
1234
Annoying
Salesperson

9. Social Media: Fad or Fact?
Video: http://www.youtube.com/watch?v=QUCfFcchw1w

10. The convergence of Social Media,
Mobile and Digital Technology is
shifting how people consume
media content.

11. The power to invoke a buying
decision has not only moved
from businesses to consumers,
the customers have CHANGED.

12. The rules of the game has changed
Welcome to the Word of
Mouse generation

13.  Internet/Online Marketing
 Social Media Marketing
 Outbound Marketing
 Inbound Marketing
 Content Marketing
How...?
 Mobile Advertising
 Digital Marketing
 Search Marketing
 Viral Marketing
 Push Advertising
 Pull Advertising
 Email Marketing
 Event Marketing
 B2B Marketing
 B2C Marketing

15. 1. Online
Strategy:

16. Why some entrepreneurs go online?
 Great Lead generation service - 12.2%
 Customer Service -17.5%
 Reach (local + international) - 37.2%
 Market Research - 42.3%
 Customer/Consumer Engagement - 85.4%
 Direct audience/fan communications - 65.0%
 Spread testimonies/results - 59.9%
 Learning custoner preferences - 59.1%
 Low Cost - 51.1%
• Brand Building 48.2

17. 2. Your
Virtual
Office:

18. Your website and social media:
 Consider it not just as your
normal information place; it can
be your virtual global office
 Your website should be the
central component of your
social media strategy
 If your website needs work,
best to sort this out first before
getting serious about social
media
Have you really asked why you
need a website?

19. Blog
QR Codes Twitter
Offline
marketing / Facebook
promos
Collateral /
LinkedIn
stationery
Media releases Your Website: Online video/
Youtube
channel
Social
The foundation Content sharing
bookmarking
stone sites – Flickr,
Slideshare etc
Search engine Email
optimisation Marketing
Search engine
Email signature
marketing (pay
blocks
per click)
Online forums
Podcasts
posts
RSS

20. 74% of people using smartphones or tablets to browse
the internet will wait only five seconds for a web page
to load on their mobile device before abandoning
the site.

22. CMS vs Static Top brands using CMS
 SEO
 Content update  Sony
 Extension - plug-ins  Ford
and themes  EBay
 Support - pool of  Yahoo
developers  Samsung
 User friendly  Mozilla
 Quick installation  CNN
 Propriety • Wall Street Journal

24. 3. Keyword
Research:

25.  Keywords are the sweetest juice
for entrepreneurs since orange
juice
 Keywords are the phrases and
words people type into search
engines or they use to describe
their preferences
 They are the way people describe
your product or services

26. Keywords

27. 75%
How many times have
you clicked on page 9?

28. 4. PPC
Advertising

30. Keywords
Paid Local
Search Search
Paid
Search
Local
Search
Organic
Search
www.adeolakayode.com

31. 5. Search
Engine
Optimisation:

32. What is Search Engine Optimization?
Search Engine Optimization (SEO) is the
science of increasing traffic to your website
by improving the internal and external
factors influencing ranking in search engine
results. It is a major part of Internet
marketing. It is mostly technical in nature.

33. #1
#2 30/05/12
31/05/12
#3
18/02/12 #5
30/08/12

34. 6. Email
Marketing:

35. • This makes use of autoresponders
• Measurable
• Trackable and
• Effective

36. 7. Blogging:

37. Blogging initiated the
need to share content
your own way

38. 8. Analytics

39. 3 types of Media

42. 9. Tools

43. There are tools for
almost absolutely
everything

45. 10. Social Media

46. Social Media Marketing (SMM) refers to
the process of disseminating messages,
gaining internet traffic or attention
through social media websites in order
to promote a personality, cause or
business. It involves all methods,
strategies, channels and platforms
aimed at using social media platforms
to communicate and engage a defined
target audience in order to met a
defined marketing objective.
-Deola Kayode

47.  Blogs: WordPress, Blogger/BlogSpot, Typepad
 Social Networks: Facebook, Google Plus, LinkedIn
 Newsgroups/ Forums: Nairaland, Naijabestforum
 Blog Aggregators/ Communities:
BlogCatalog, MyBlogLog, NetworkedBlogs, Afrigator
 Content communities (multimedia):
Video Sharing : YouTube,Ustream,Vimeo,Hulu
Music Sharing: iTunes,Napster,Notjustok
Photo Sharing:Flickr
 Micro communities: Twitter, FriendFeed
 Micromedia :12 seconds,Seesmic,Twitpic,Twitvid
 Instant Messengers: BBM, Whatsapp, Skype, Y!

48. 11. Content
Marketing

51. 12. Promotional
Plan

53. MD/CEO Teleios Consulting
www.adeolakayode.com
@delola
deolakayode@gmail.com