LINKEDIN - BNP PARIBAS FORTIS - 29/11/2017

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DMLG
HOW TO USE LINKEDIN
AS A PROFESSIONAL
29 November 2017
Brussels

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LOCAL → INSTITUTIONAL → DISTRIBUTED
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SHIFT

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SHIFT

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TAKEN ON PEERS
IN THE HANDS OF THE MASSES
TRANSPARENT
SHIFT
TAKEN ON FAITH
IN THE HANDS OF A FEW
BEHIND CLOSED DOORS
TAKEN ON NEIGHBOURS
IN THE HANDS OF THE TRIBE
TRANSPARENT

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LABOUR MARKET 15-64 (2016)
TOTAL POPULATION: 7 289 476
ACTIVE POPULATION: 4 929 396*
*4 540 566 (working) + 388 829 (inactive)
SOURCE: STATISTICS BELGIUM
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MEMBERS
ACROSS THE
WORLD
½ BILLION 2,5+ MILLION
MEMBERS IN
BELGIUM
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PROFILE
GROUPS
LINKEDIN, CRM ?
HANDS-ON
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Q&A

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LINKEDIN IS STILL AN EMERGING PLATFORM
WHAT TO WATCH FOR IN 2018
IMPROVED DATA OPTIONS
FURTHER INTEGRATION WITH MICROSOFT APPS
VIDEO
IMPROVED ALGORITHM
ADVANCED CAREER TOOLS
SOURCE: SOCIAL MEDIA TODAY

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PROFILE
PARAMETERS, STRATEGIC
LEVERS?
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SECURED PASSWORD?
www.howsecureismypassword.net

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HACKED PASSWORD?
www.haveibeenpwned.com

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PASSWORD USE FREQUENCY
(2012 LINKEDIN BREACH)

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DMLG
CREATING A STRONG PASSWORD
www.passwordsgenerator.net

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SECURITY
LEVERS
RELATIONS
REGULARLY DOWNLOAD AN ARCHIVE OF YOUR DATA.
LINKEDIN MAY CUT YOU OFF AT ANY TIME. DO NOT PUT
ALL YOUR EGGS IN ONE BASKET. RECOMMENDATION:
FULLCONTACT.
VISIBILITY
MAKE SURE YOU HAVE AT LEAST TWO EMAIL ADDRESSES
AND A PHONE NUMBER (SEE CONTACT AND PERSONAL
INFO).
CONTACT
MAKE SURE YOUR ACCOUNT DOES NOT REMAIN LOGGED
IN ON EXTERNAL DEVICES AND CONTROL PERMITTED
SERVICES. SECURE YOUR ACCOUNT WITH TWO-STEP
VERIFICATION.
SUBTLY SHARE PROFILE EDITS TO YOUR PROFILE AND
PROFILE VIEWING OPTIONS. THESE ARE STRATEGIC
LEVERS TO ACTIVATE AND DEACTIVATE.
DATA
TELL THOSE GETTING IN TOUCH WHAT YOU EXPECT
FROM A LINKEDIN ADDITION AND MANAGE WHO CAN
SEE YOUR CONNECTIONS.
MAKE SURE YOU SET UP A RELEVANT PUBLIC PROFILE.
LINKEDIN IS WELL LISTED ON GOOGLE.
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PROFILE
RULES FOR A LINKEDIN PROFILE
THAT STANDS OUT
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?
?
?
?
WHAT IS YOUR UNIQUE VALUE
PROPOSITION (UVP)?
WHAT ARE THE ASSETS THAT
MAKE YOU STAND OUT?
TO WHAT SKILLS AND EXPERTISE
DO PEOPLE REFER TO YOU?
TO WHAT EXTENT DOES YOUR LINKEDIN
PROFILE BRING VALUE TO THE TABLE?
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THINKING UPFRONT

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PROFILE: SEO?
SEARCH ENGINE OPTIMIZATION KNOWN AS SEO IS THE PROCESS
AFFECTING ONE INTERNET PAGE’S ORGANIC VISIBILITY IN SERPs
(SEARCH ENGINE RESULTS PAGEs).
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VISIT WWW.GOOGLE.COM (INCOGNITO MODE)
TYPE « SURNAME NAME » (INTO BRACKETS)
ANALYSE RESULTS ON THE FIRST PAGE: HOW ABOUT LINKEDIN?

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5 WAYS TO OPTIMISE YOUR PROFILE FOR GOOGLE
FILE TERMINOLOGY: PROFILE PHOTO, HEADER, IMAGES, MEDIA (NEWS FEED,
PUBLISHING)
KEYWORDS: IN THE HEADLINE, SUMMARY, JOB DESCRIPTIONS + SKILLS (SEE BELOW)
LINKS: IN THE CONTACT AND PERSONAL INFO SECTION
SKILLS: SET UP FOR RECRUITERS TO SPOT CANDIDATES WITH SPECIFIC SKILLS, THE
SECTION IS HIGHLY INDEXED BY GOOGLE
PROJECTS AND PUBLICATIONS SECTIONS: THESE ARE ALSO INDEXED
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PROFILE: BUZZWORDS TO AVOID
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1. SPECIALIZED
2. LEADERSHIP
3. PASSIONATE
4. STRATEGIC
5. EXPERIENCED
6. FOCUSED
7. EXPERT
8. CERTIFIED
9. CREATIVE
10. EXCELLENT

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PROFILE: 10 KEYS
VISUAL
HEADLINE
SECTOR
SUMMARY
BACKGROUND
ENDORSEMENTS
RECOMMENDATIONS
ACCOMPLISHMENTS
INTERESTS
CONTACT AND
PERSONAL INFO
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PROFILE: 10 KEYS
VISUAL
HEADLINE
SECTOR
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CHOOSE A PHOTO THAT LOOKS LIKE YOU (MIN. 450X450PX SIZE)
MAKE SURE YOUR FACE TAKES UP AT LEAST 60% OF THE FRAME
CHOOSE THE RIGHT EXPRESSION
WEAR WHAT YOU’D WEAR TO WORK
CHOOSE A BACKGROUND THAT ISN’T DISTRACTING
SOURCE: LINKEDIN
PROFILE: PHOTO

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PROFILE: HEADLINE
Investment Manager at BNP Paribas Fortis
Innovative Banker at BNP Paribas Fortis
Managing Director Private Equity at BNP
Paribas Fortis
DMLG
Happener. Real estate in Barcelona region.
Bringing consulting support to your investment
project.
Regional Promoter | Entrepreneur | Professor -
Advancing digital initiatives ✔ across European
regions ✔. Let's connect!
Transforming the Way Professionals Grow Their
Business Through Leveraging LinkedIn, Social
Selling & Digital Sales Tools Learn How in My
Summary Below | Vengreso.com

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PROFILE: HEADLINE
Investment Manager at BNP Paribas Fortis
Innovative Banker at BNP Paribas Fortis
Managing Director Private Equity at BNP
Paribas Fortis
DMLG
Happener. Real estate in Barcelona region.
Bringing consulting support to your investment
project.
Regional Promoter | Entrepreneur | Professor -
Advancing digital initiatives ✔ across European
regions ✔. Let's connect!
Transforming the Way Professionals Grow Their
Business Through Leveraging LinkedIn, Social
Selling & Digital Sales Tools Learn How in My
Summary Below | Vengreso.com
KEYWORDS + WHAT YOU DO + CALL-TO-ACTION

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THE HEADLINE IS WHERE VALUE CREATION STARTS: TELL HOW YOU MAY HELP
WITH YOUR SKILLS AND EXPERTISE.
MOST LINKEDIN MEMBERS PUT UP THEIR CURRENT POSITION WITH A « ME,
MYSELF & I » APPROACH.
ADDRESS ONE QUESTION IN 120 CHARACTERS: WHAT DO I PROVIDE MY
NETWORK WITH THAT MAY TURN INTO BUSINESS OPPORTUNITIES?
TO SPICE IT UP A LITTLE, YOU MAY ADD BULLET POINTS. IT WILL HELP MAKE
YOUR HEADLINE STAND OUT AND READABLE. EXAMPLES: ► ✔ ☛
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PROFILE: HEADLINE

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PROFILE: 10 KEYS
SUMMARY
BACKGROUND
ENDORSEMENTS
RECOMMENDATIONS
ACCOMPLISHMENTS
INTERESTS
CONTACT AND
PERSONAL INFO
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PROFILE - KEY #4: SUMMARY
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DESKTOP
MOBILE

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UNLESS YOU ARE SEEKING EMPLOYMENT, LINKEDIN IS A CRM TOOL
BEFORE ALL. CRM STANDS FOR CONNECTION RELATIONSHIP
MANAGEMENT HERE.
WORK YOUR UVP. THE PROFILE IS JUST THE CV PART ON LINKEDIN.
YOU HAVE 2000 CHARACTERS.
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MY PROFILE, WHAT GOALS?

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MESSAGE. ENGAGE WITH YOUR READERS BY CONVEYING A MESSAGE
THAT RESONATES TO THEIR EARS.
VALUE. HAVE A « GIVING MODE » ATTITUDE: SHARE ADVICE, ARTICLES,
EDUCATIONAL RESOURCES, ALL THAT BRINGS VALUE TO YOUR
SUMMARY.
RELATIONAL. LINKEDIN TERM « SOCIAL SELLING » REFERS TO
RELATIONSHIP MANAGEMENT.
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OBJECTIVE: VALUE CREATION FROM START.
VIA YOUR HEADLINE, THE SUMMARY, BUT ALSO THROUGH DIRECT
CONTACT AFTER PROFILE VIEWING OR ENGAGEMENT ON CONTENT
THAT YOU SHARED OR CREATED, FOR EXAMPLE.
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PROFILE - KEY #5: CONTACT AND PERSONAL INFO
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ONE WORD: FRICTIONLESS
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ADD ALL YOUR PATH-RELATED INFORMATION TO ALLOW READERS TO BETTER
UNDERSTAND HOW YOUR PROFESSIONAL EXPERIENCES ADD UP.
LINKEDIN GOES BEYOND SYNTHETIC CV → WORK ON AN IN-DEPTH
DESCRIPTION FOR EACH FUNCTION HELD (KEYWORD STRATEGY).
DESCRIBE THE COMPANY YOU HAVE (BEEN) WORKED/ING WITH.
USE BULLET POINTS TO GRAB ATTENTION ON KEY ASPECTS OF THE
DESCRIPTION.
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PROFILE - KEY #6: BACKGROUND

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THE MOVE IS THE SAME FOR EDUCATION AS IT IS
FOR EXPERIENCE: BE AS EXHAUSTIVE AS POSSIBLE.
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PROFILE - KEY #6: BACKGROUND

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PRECISELY SELECT KEYWORDS THAT REFLECT YOUR SKILLS THE MOST.
LIST RELEVANT SKILLS WITH A PERSPECTIVE OF BOTH PERSONAL AND
PROFESSIONAL DEVELOPMENT.
RE-ARRANGE SKILLS BASED ON THE IMPORTANCE THEY HAVE FOR YOU (TOP 3!)
MAKE AN ENDORSEMENT INVISIBLE WHEN JUSTIFIED.
YOUR LISTED SKILLS HELP READERS QUICKLY UNDERSTAND YOUR ASSETS AND
HOW THESE MAY MEET THEIR NEEDS.
REMINDER: GOOGLE INDEXES THIS SECTION → IMPORTANCE FOR KEYWORDS / SEO
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PROFILE - KEY #7: ENDORSEMENTS

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RECOMMENDATION = BEST WAY TO QUALITATIVELY ADD VALUE TO YOUR
PROFILE → WE NEVER TALK AS GOOD ABOUT OURSELVES AS WHEN OTHERS DO.
RECOMMENDATIONS FOSTER TRUST → THERE IS NO BETTER WAY TO SPARK
INTEREST AMONG PROSPECTS OR POTENTIAL BUSINESS PARTNERS THAN BY
ALLOWING THEM TO UNDERSTAND HOW YOU HAVE SUCCEEDED IN HELPING
OTHERS WITH YOUR EXPERTISE THROUGH TESTIMONIALS OF THE LATTER.
SOCIAL WEB GAVE BIRTH TO E-REPUTATION, REPUTATION BY EXTENSION!
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PROFILE - KEY #8: RECOMMENDATIONS

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IT IS RATHER WHO RECOMMENDED
YOU THAN THE NUMBER OF
RECOMMANDATIONS THAT YOU
HAVE THAT MATTERS.
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YOU MAY:
GIVE A RECOMMENDATION
ASK FOR A RECOMMENDATION
MANAGE YOUR RECOMMENDATIONS
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PROFILE - KEY #8: RECOMMENDATIONS

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ACCOMPLISHMENTS ARE AN EXCELLENT WAY TO PUT FORWARD OTHER
EXPERIENCES TO PERSONALISE YOUR PROFILE ET STRENGTHEN YOUR
AUTHORITY BASIS IN CERTAIN CASES.
NAME YOUR PROJECTS (KEYWORD STRATEGY / REFERENCING)
DESCRIBE THEM
ADD PROJECT-RELATED DATES
MENTION PEOPLE INVOLVED IN YOUR PROJECTS
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PROFILE - KEY #9: ACCOMPLISHMENTS

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LINKEDIN SUPPORTS MANY MEDIA FORMATS THAT YOU MAY DISPLAY TO
YOUR PROFILE.
YOU CAN ADD MEDIA TO THE SUMMARY, EXPERIENCE AND EDUCATION
SECTIONS.
NUMEROUS SERVICES ARE SUPPORTED SUCH AS SLIDESHARE, PREZI,
YOUTUBE, VIMEO, INSTAGRAM AND FLICKR.
THE MEDIUM THAT CLEARLY (IS TO) STAND(S) OUT FROM THE REST IS
VIDEO. BEAR IT IN MIND.
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PROFILE - KEY #10: INTERESTS
INFLUENCERS
COMPANIES
GROUPS
SCHOOLS

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PROFILE
FREE OR PREMIUM?
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FREE ACCOUNT
A FREE ACCOUNT ALLOWS ANYBODY TO CREATE AND NURTURE A
PROFESSIONAL PROFILE ONLINE, FREE OF CHARGE.
BUILD YOUR PROFESSIONAL IDENTITY ON THE WEB
BUILD AND MAINTAIN A LARGE TRUSTED PROFESSIONAL NETWORK
FIND AND RECONNECT WITH COLLEAGUES AND CLASSMATES
REQUEST AND PROVIDE RECOMMENDATIONS
SEARCH FOR AND VIEW PROFILES OF OTHER LINKEDIN MEMBERS
RECEIVE UNLIMITED INMAIL MESSAGES
SAVE UP TO THREE SEARCHES AND GET WEEKLY ALERTS ON THOSE SEARCHES
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PREMIUM ACCOUNT
LINKEDIN OFFERS PREMIUM ACCOUNT OPTIONS FOR JOB SEEKERS,
SALES PROFESSIONALS AND RECRUITERS BUT ALSO FOR ANY
PROFESSIONAL SEEKING TO MAKE THE MOST OUT OF THE PLATFORM.
PREMIUM CAREER: GET HIRED AND GET AHEAD
SALES NAVIGATOR: GENERATE LEADS AND BUILD YOUR CLIENTELE
RECRUITER LITE: FIND AND HIRE TALENT
PREMIUM BUSINESS: GET DETAILED BUSINESS INSIGHTS AND EXPAND
YOUR BUSINESS
LINKEDIN LEARNING: IMPROVE YOUR EXISTING SKILLS AND LEARN
NEW ONES
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PAID OFFERING
https://business.linkedin.com/marketing-solutions
https://business.linkedin.com/talent-solution
s
https://business.linkedin.com/sales-solution
s
https://www.linkedin.com/premium/switcher/onlinesub

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BRIEFLY: ADVERTISING ON LINKEDIN
ADVERTISING ON LINKEDIN IS MORE EXPENSIVE THAN DOING SO
ON OTHER SOCIAL NETWORKING SITES
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www.linkedin.com/ad/accounts
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AD ACCOUNT

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WHY SHOULD
YOU FOLLOW?
EVERY NEW FOLLOWER IS
KEPT INFORMED WITH
THE COMPANY’S LATEST
UPDATES.
« WE REACH OUT TO OUR
AUDIENCE BY
SPONTANEOUSLY
PROVIDING THEM WITH
OUR KNOWLEDGE AND
EXPERTISE. »

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DMLG
ONCE YOU ARE FOLLOWING
THE PAGE, YOU WILL START
TO SEE THE COMPANY’S
UPDATES IN YOUR NEWS
FEED. YOU CAN THEN
INTERACT WITH THEM (LIKE,
COMMENT OR/AND SHARE).

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DMLG
« LIKING » OR « SHARING »
MEANS ‘FORWARDING’
VALIDATED CONTENT, NAMELY
EXPERTISE POSTED ON THE
COMPANY’S CORPORATE
BANKING WEBSITE.
FEEL FREE TO ACT
ACCORDINGLY. THERE ARE NO
RESTRICTIONS.

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GROUPS
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www.linkedin.com/groups

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LINKEDIN, CRM?
RELATION MANAGEMENT
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LINKEDIN, CRM?
NURTURING YOUR
PERSONAL BRANDING
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REMAIN « TOP OF MIND » AMONG YOUR NETWORK BY USING LINKEDIN PUBLISHING.
SHARE YOUR EXPERTISE AND STRENGTHEN YOUR AUTHORITY BASIS
SHARE ONE-OF-A-KIND CONTENT THAT IS VALUABLE TO YOUR AUDIENCE
USE AND RE-USE CONTENT TO BRING VALUE TO YOUR CONVERSATIONS (LINKEDIN
MESSAGE, MAIL, ETC). PUTTING UP FRESH CONTENT ONLINE IS A GOOD
OPPORTUNITY TO (RE)CONNECT WITH YOUR NETWORK.
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LINKEDIN PUBLISHING

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YOUR TITLE SHOULD BE 40-49 CHARACTERS LONG.
INCLUDE 8 IMAGES IN YOUR POST.
AVOID EMBEDDING MULTIMEDIA SUCH AS YOUTUBE VIDEOS INTO YOUR BLOG
POST.
HOW-TO POSTS PERFORM THE BEST. LIST POSTS WORK WELL, TOO. AVOID
WRITING A QUESTION POST.
DIVIDE YOUR POST INTO 5 SECTIONS WITH HEADINGS (H1, H2).
WRITE BETWEEN 1,900 TO 2,000 WORDS. LONG-FORM POSTS WORK WELL.
YOUR WRITING SHOULD HAVE A NEUTRAL TONE.
WRITE USING PLAIN ENGLISH.
PUBLISH YOUR POST ON THURSDAY FOR MAXIMUM IMPACT (7-8AM, 12PM OR 5PM*).
CROSS-PROMOTE YOUR LINKEDIN POSTS ON TWITTER.
*SOURCE: COSCHEDULE
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LINKEDIN PUBLISHING: WHAT DATA SUGGESTS
BASED ON THE ANALYSIS OF 3000 LINKEDIN BLOG POSTS (SOURCE: OKDORK, SEARCH WILDERNESS)

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AMPLIFY THE VISIBILITY OF YOUR ARTICLE BY DIFFERENT
MEANS TO MAXIMISE THE COST OF TIME INVOLVED IN THE
PRODUCTION OF THE LATTER.
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LINKEDIN PUBLISHING: AMPLIFICATION

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LINKEDIN PUBLISHING: ANALYTICS

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CORPORATE BANKING WEBSITE:
entreprises.bnpparibasfortis.be

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LINKEDIN, CRM?
SEARCHING PROFILES WITH
BOOLEAN OPERATORS
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SEARCHING ON LINKEDIN
STANDARD SEARCH: AVAILABLE FOR ALL USERS WITH LIMITED
NUMBER OF SEARCHES TO BE CARRIED OUT FOR NON-PREMIUM
USERS.
ADVANCED SEARCH: VIA SALES NAVIGATOR OFFERING EXTENSIVE
SEARCH.
BOOLEAN SEARCH: YOU CAN USE BOOLEAN OPERATORS (AND, OR,
NOT) TO FINE-TUNE YOUR SEARCH.
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SHORTCUTS + BOOLEAN OPERATORS
YOU CAN ALSO USE SHORTCUTS WITH BOOLEAN OPERATORS:
firstname
lastname
title
company
school
EXAMPLE
title:"software engineer" NOT lastname:dupont school:(brussels OR gent)
/! BOOLEAN OPERATORS IN CAPITAL LETTERS + NO SPACE FOR
SHORTCUTS
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DMLG
business.linkedin.com/sales-solutions/sales-navigator

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LINKEDIN CRM: GOOD PRACTICES
BEFORE CONNECTING:
LEVERAGE BOTH PROFILE VIEWS YOU RECEIVED AND THOSE YOU CARRY OUT.
SEND A MESSAGE IN « GIVING MODE » TO THANK FOR A CONNECTION
REQUEST, A PROFILE VIEW OR ENGAGEMENT ON YOUR CONTENT (ARTICLES
AND UPDATES).
SUGGEST THAT YOU CONNECT OR THANK FOR CONNECTING WHEN IN
TOUCH FOR THE FIRST TIME.
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DMLG
SEARCH PROFILE AND ADD A NOTE

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AFTER CONNECTING:
ADD THE NEW CONTACT TO YOUR ADDRESS BOOK OFF LINKEDIN FOR BACK-UP.
LEVERAGE YOUR CONNECTION’S CONTENT AND PROFILE UPDATES TO
(RE)CONNECT WITH THEM.
NURTURE RELATIONSHIPS BY OCCASIONALLY GETTING IN TOUCH WITH
VALUABLE CONTENT.
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LINKEDIN CRM: GOOD PRACTICES

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HANDS-ON
10 MINUTES A DAY
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CARRY OUT ONE OR MORE OF THE
FOLLOWING ACTIONS BASED ON HOW
RELEVANT IT IS FOR YOU AND YOUR
BUSINESS WITHIN A 10-MINUTE SPAN DAILY.
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MONDAY
10 MINUTES TO INTERACT WITH
YOUR NEWS FEED
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COMMENT AT LEAST ONE UPDATE FROM YOUR NETWORK’S
ACTIVITY.
LIKE AT LEAST ONE UPDATE FROM YOUR NETWORK’S ACTIVITY.
SHARE RELEVANT CONTENT FOR YOUR AUDIENCE PUBLISHED
BY ONE OF YOUR CONNECTIONS OR FROM SOME 2D/3RD
DEGREE CONNECTIONS.
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TUESDAY
10 MINUTES TO PUBLISH
CONTENT
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PUBLISH A RELEVANT UPDATE (ARTICLE, VIDEO) FROM YOUR
BUSINESS INTELLIGENCE.
START, RESUME OR FINISH OFF AN ARTICLE ON LINKEDIN
(NATIVE PUBLISHING).
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WEDNESDAY
10 MINUTES TO BUILD
YOUR NETWORK
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ADD AT LEAST ONE KNOWN CONTACT THROUGH SEARCH.
ADD AT LEAST ONE UNKNOWN CONTACT WHO IS STRATEGICALLY
RELEVANT (AUTHOR, SPEAKER, BLOGGER, INFLUENCER) THROUGH SEARCH.
VIEW PROFILES THAT ARE STRATEGICALLY RELEVANT AND BOUNCE BACK
IF YOUR PROFILE IS VIEWED BACK LATER ON.
VISIT THE ‘PEOPLE YOU MAY KNOW’ SECTION AND ADD (POTENTIALLY)
RELEVANT CONTACTS WITH A CUSTOM MESSAGE.
LEVERAGE THE POWER OF YOUR NETWORK TO BENEFIT FROM A
CO-OPTATION TO REACH OUT TO SOMEONE OUT OF YOUR 1ST-DEGREE
CONNECTIONS.
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THURSDAY
10 MINUTES TO MANAGE
YOUR NETWORK
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WRITE TO A CONNECTION.
INVITE A STRATEGIC CONNECTION FOR COFFEE OR LUNCH.
DOWNLOAD AN ARCHIVE OF YOUR DATA FOR BACK-UP.
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FRIDAY
10 MINUTES TO TAKE PART
IN GROUPS
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ANSWER QUESTIONS RELATED TO YOUR EXPERTISE FIELD.
COMMENT A THREAD AND SHARE KNOWLEDGE.
ASK A QUESTION TO SPARK INTEREST AND TRIGGER
CONVERSATION IN A FIELD YOU MASTER.
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OTHER ACTIONS TO CARRY
OUT IN CONTEXT WHEN
TIME PERMITS IT
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ANSWER MESSAGES.
CHECK NOTIFICATIONS AND INTERACT ACCORDINGLY.
REVIEW PROFILE VIEWS AND INTERACT ACCORDINGLY.
ENDORSE CONNECTIONS.
RECOMMEND CONNECTIONS.
DOWNLOAD AN ARCHIVE OF YOUR DATA FOR BACK-UP (IF NOT DONE
FOR A MOMENT).
WORK ON WRITING A NEW ARTICLE.
SKIM THROUGH YOUR NETWORK AND RECONNECT WITH AT LEAST ONE
STRATEGIC CONNECTION.
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DMLG
10 MINUTES A DAY CHECKLIST

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1 SCROLL YOUR NEWS FEED AND SPOT 1 TO 3 RELEVANT PIECES OF CONTENT TO
INTERACT WITH. LIKE, COMMENT OR/AND SHARE STRATEGICALLY IF JUSTIFIED.
2 RETRIEVE A RELEVANT ARTICLE FROM YOUR EXPERTISE FIELD READINGS AND SHARE
IT ON LINKEDIN WITH AN APPROPRIATE CAPTION.
3 WRITE OR SHARE AN ARTICLE THAT YOU HAVE WRITTEN VIA LINKEDIN PUBLISHING
WITH THE APPROPRIATE PAGE LAYOUT (IMAGE, FILE TERMINOLOGY, TITLE,
PARAGRAPHS, ETC).
4 ADD 1 TO 5 KNOWN CONTACTS WHO ARE NOT PART OF YOUR LINKEDIN NETWORK
YET. ADD A NOTE BEFORE SENDING A CONNECTION REQUEST.
5 FIND AND VISIT THE PROFILE OF 1 TO 5 CLIENTS, PROSPECTS OR STRATEGIC PEOPLE
(INFLUENCERS, BLOGGERS, ETC).
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6 REVIEW YOUR PROFILE VIEWS AND VISIT AT LEAST ONE STRATEGIC PROFILE BACK (IF
THERE IS ONE). SEARCH THEN THIS CONTACT ON TWITTER AND FOLLOW THE LATTER +
LIST (IF ON TWITTER).
7 REACH OUT TO ONE OF YOUR PAST CLIENTS/BUSINESS PARTNERS ON LINKEDIN AND
ASK FOR A RECOMMENDATION OR/AND ENDORSEMENTS OF YOUR SKILLS. MAKE SURE
THAT IT IS RELEVANT FOR THE LATTER TO WRITE A RECOMMENDATION OR ENDORSE
YOUR SKILLS BASED ON WHAT YOU WORKED ON TOGETHER. BESIDES, SHOW THE WAY
TO ASK FOR A RECOMMENDATION.
8 ENDORSE 1 TO 3 STRATEGIC CONNECTIONS. MAKE SURE THAT YOUR MOVE IS
RELEVANT.
9 CHECK YOUR MESSAGE INBOX AND REACH OUT TO 1 TO 3 STRATEGIC CONNECTIONS
WITH VALUABLE CONTENT THAT IS RELEVANT TO THEM.
10 INDICATE BOTH WAYS TO REQUEST AN ARCHIVE OF YOUR DATA AND PROCEED.
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HANDS-ON
SOCIAL SELLING INDEX,
WHAT-WHY?
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130
SOCIAL SELLING REFERS TO
TRIGGERING ECONOMIC
OPPORTUNITIES THROUGH HUMAN
RELATIONSHIPS IN A CONTEXT OF
USING SOCIAL MEDIA ACTIVELY AND
PROFESSIONALLY.
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MORE THAN SOCIAL SELLING, SOCIAL BEING.
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SOCIAL GIVING BUILDS RELATIONSHIPS.
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MEASURE YOUR PERFORMANCES
ON LINKEDIN
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www.linkedin.com/sales/ssi
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SSI: SOCIAL SELLING INDEX

135
PERSONAL BRANDING SEARCH TOOLS
SHARING CONTENT RELATIONSHIP MANAGEMENT
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SOCIAL SELLING INDEX (SSI)

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HANDS-ON
LINKEDIN AND TWITTER,
WINNING TEAM?
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CRM
SOCIAL SELLING
IRL
STRATEGY
TWITTER, INTEGRATED PROCESS
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138
TWITTER IN SHORT
TWEETS
LISTS
NETWORKING 2.0
SEARCH OPERATORS
PUBLISH AND/OR SCHEDULE 1
TO 3 TWEETS A DAY
CHECK LISTS AND INTERACT
WITH YOUR NETWORK
REVIEW TWEETS FROM SEARCH
OPERATORS FILTERING
MAKE NEW CONNECTIONS
(TWITTER → LINKEDIN → IRL)
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139
THE ADDED VALUE OF TWITTER
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GET INFORMED OF BREAKING NEWS
FOLLOW (BNPPF'S) LIVE EVENTS (E.G. #CHANGELEAGUE)
IMPACT ACTIONS : LIKES OR COMMENTS

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QUESTIONS?
WWW.LINKEDIN.COM/HELP/LINKEDIN
@LinkedInHelp ON TWITTER
CC @D_MLG
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denys@malengreau.eu
+32 (0) 487 42 98 82
www.reputation365.eu
linkedin.com/in/denysmalengreau
slideshare.net/denysmalengreau
twitter.com/D_MLG
periscope.tv/D_MLG
bit.ly/youtube-dmlg
CONTACT
SOCIAL MEDIA
DMLG

LINKEDIN - BNP PARIBAS FORTIS - 29/11/2017

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LINKEDIN - BNP PARIBAS FORTIS - 29/11/2017