Weitere ähnliche Inhalte Kürzlich hochgeladen (20) In Sight of the Goal of Customer Centricity11. C3Centricity © All rights reserved
11C3Centricity © All rights reserved
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24. 24C3Centricity © All rights reserved
"The problem about making
predictions about the future is that
you have to be so bold and so
outrageous that people would never
believe you. If people do believe you,
your predictions would fail by
completely underestimating the world
of the future“
Arthur C Clarke
24C3Centricity © All rights reserved
25. 25C3Centricity © All rights reserved
"Humans grossly overestimate what
is going to happen in the short term
and completely underestimate what is
going to happen in the long term”
Dan Ariely
25C3Centricity © All rights reserved
27. C3Centricity © All rights reserved
27C3Centricity © All rights reserved
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28. 1 HINDSIGHT
• YESTERDAY
• METRICS
• MARKET
RESEARCH
• OUT-OF-DATE
2 HEARSIGHT
• TODAY
• OBSERVE,
LISTEN
• SOCIAL MEDIA
• UP-TO-DATE
3 FORESIGHT
• TOMORROW
• TRENDS
• SOCIAL
MEDIA
• SCENARIOS
• AHEAD-OF-
ANY-DATE
INSIGHT
CUSTOMER CENTRICITY
28C3Centricity © All rights reserved