Why I'm Mad At Switzerland - Rant about Canadian Brands for July 2009

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Dennis Van Staalduinen is also mad at Sweden, Finland, and the Netherlands. Find out why here. www.begtodiffer.com In the leadup to Canada Day 2009, Brandvelope's Dennis Van Staalduinen reflects on the state of Brand development in Canada. He discusses the 2008 edition of the Interbrand Top 100 Global Brands survey, and his hope for Canada's place in future editions. The bottom line: what do we need? More globally recognized brands. ...

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Why I’m so mad at Switzerland. Some facts to back up my rant about Canadian brands for Canada Day 2009 A project of Brandvelope Consulting Full rant: www.begtodiffer.com

The list: ,[object Object],[object Object],The full 2008 report is available online at: http://www.interbrand.com/images/BGB_reports/BGB_2008_US_Format.pdf

The good news: Canada made the list! ,[object Object],73 44

Now for the bad news: Switzerland! ,[object Object],Grrrr!

It gets worse: countries ranked by brands per population ,[object Object],Canada’s rank with 3 brands Canada’s rank today Canada’s rank with 5 brands Canada’s rank with 6 brands Canada’s rank with 7 brands Canada’s rank with 8 brands 22 brands beats the Swiss Country Top 100 Brands Population Ratio Switzerland 5 7,700,000 1 per 1.5M Sweden 2 9,300,000 1 per 4.6M Finland 1 5,300,000 1 per 5.3M Netherlands 3 16,500,000 1 per 5.5M United States 52 306,800,000 1 per 5.9M France 8 65,000,000 1 per 8.1M Germany 10 82,000,000 1 per 8.2M Italy 4 60,000,000 1 per 15.0M Canada 2 33,700,000 1 per 16.8M Japan 7 127,600,000 1 per 18.2M United Kingdom 3 61,600,000 1 per 20.5M Korea 2 48,300,000 1 per 24.2M Spain 1 45,800,000 1 per 45.8M

So how about it Canada? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.begtodiffer.com A project of Brandvelope Consulting

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