Bar Camp Kl Corporates In Social Media Lenovo Case Study

Corporate brands in social media: What's a win win for everyone? Derrick Koh, April 5 th 2009 BarCamp KL

‘Brand’ is what people say about you when you aren’t in the room - Anon

The Mission of Lenovo’s Social Media Program ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lenovo’s blog strategy is ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ten Fundamentals of Lenovo social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Staffing: Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lenovo Forums ,[object Object]

Lenovo Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Voices of the Olympics Featuring Your Very Own Malaysian Olympic Hero…

Voices of The Olympics ,[object Object],[object Object],[object Object]

Malaysian Hero ,[object Object],[object Object],[object Object],http://josiahng.wordpress.com/2008/08/14/how-lenovo-changed-our-olympics-experience/#comment-371

Campaign Results: ,[object Object],[object Object],[object Object],[object Object],Page of 18 Placeholder - presentation title | 6 April, 2006

Campaign Results (cont’d) ,[object Object],[object Object],[object Object]

The Big Picture Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page of 18 Placeholder - presentation title | 6 April, 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Abhinav Bindra: The day after!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! August 11, 2008 ,[object Object],Number of impressions/viewers Comments: 926 URL: http://abhinavbindra.blogspot.com/2008/08/day-after.html

David Oliver: 2008 Olympic Games Bronze Medalist!! August 21, 2008 ,[object Object],Number of impressions/viewers Comments: 152 http://davidoliverhurdles.blogspot.com/2008/08/2008-olympic-games-bronze-medalist.html

Nicole Forrester: I Love LENOVO August 24, 2008 ,[object Object],[object Object],Number of impressions/viewers http://nicole-forrester.blogspot.com /

Dave Durante: What a Day!!! August 13, 2008 ,[object Object],Number of impressions/viewers Comments: 51 http://durante08.blogspot.com/2008/08/what-day.html

Seth Kelsey: Lenovo and Vista June 28, 2008 ,[object Object],[object Object],Page views URL: http://bracethyself.blogspot.com/2008_06_01_archive.html

Our Athlete Blogger’s Praise & Verbatims ,[object Object],[object Object],[object Object],[object Object],[object Object]

CNet Asia: “IdeaPads and videocams supplied to athletes to blog during the Olympics” July 30, 2008 ,[object Object],Number of impressions/viewers- 1,000,000 URL: http://asia.cnet.com/crave/2008/07/30/ideapads-and-videocams-supplied-to-athletes-to-blog-during-olympics/?scid= rss_c_crv

AdRants: “Ogilvy-er,Lenovo-Blogs and Tweets from Summer Olympics” July 7, 2008 ,[object Object],Number of impressions/viewers- 390,372 URL: http://www.adrants.com/2008/07/ogilvy-er-lenovo-blogs-and-tweets.php

The Social Path: “Blogging Olympians offer a whole new view of the games” August 13, 2008 ,[object Object],[object Object],[object Object]

weThink: “Let the (digital) games begin!” August 8, 2008 ,[object Object],Number of impressions/viewers- 5600 URL: http://blog.resource.com/2008/08/let-the-digital-games-begin/

Lenovo Share Of Voice Volume of posts with brand mentions versus other WW Sponsors

Lenovo Share Of Voice: Volume of posts versus the other 2 top performing WW Sponsor brands using social media

What Worked? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page of 18 Placeholder - presentation title | 6 April, 2006

What we could have done better ,[object Object],[object Object],[object Object],[object Object]

The Bottom Line … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page of 18 Placeholder - presentation title | 6 April, 2006

SG Engagement Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LISTEN PARTICIPATE CREATE … and Flickr, Wordpress, YouTube, Wiki, Forums…

This is also my brand online -- offline

Bar Camp Kl Corporates In Social Media Lenovo Case Study

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