A presentation on how to increase sales leads on your website using hooks. The presentation was originally given by Seán Kirwan on the 7th of March at Bizcamp. This presentation is a discussion between Seán and Derek Kirwan on how to increase sales.
Beer – the solution to and cause of all life’s problems. Gauge the audience – hands for B2B, web industry, B2C, Saas
MD of Denobi – a full service web agency12 employees 6 years old Working in the online area for 10 years 350+ customers 95% of these are sales based websites
With all this content to write – it would be a shame if it was all to go to waste. But many companies do.They forget that the web needs hooks!
SME Businesses owners and Marketing departments are spending a lot of time trying to articulateWhat exactly they are sellingWhat the benefits and features areAdd to that the fact that the content potentially needs to be altered for each audience type – for software this could include the Techie, the financial head and the managing director Then the content needs to be altered depending on the media that. Then through in the 2.0 technologies like IGOPeople, Facebook, Twitter
We’ve collected stats on how Hook’s impact a business:Contact Page (tooked away) =