The PPT template that I used for the "low carbon innovation tour 2009" in EMEA. Thanks everyone that listened for feedback and great ideas.

3. Low Carbon Innovation Tour 2009 Delivering results that will make history Dennis Pamlin Global Policy Advisor, WWF 2009 The Ashridge Sustainable Innovation Award in association with the EABIS and supported by HP and WWF

4. Sustainable Development Creating a society that long-term can: Improv e the quality of human life, giving everyone a chance to live a life in dignity, while living within the carrying capacity of supportive ecosystems , and leaving room for other species to exis t.

5. ACT 1 The Crime

8. ACT 2 The Villain

10. ACT 3 The Hero

11. ?

12. Source: Global Entrepreneurship Monitor 2006

13. Personality (1) Know your history (your thinking) Dreaming With BRICs: The Path to 2050 (Goldman Sachs) http://www.gs.com/insight/research/reports/report6.html http://www2.goldmansachs.com/ideas/brics/brics-dream.html , October 2003

14. Personality (1) Know your history (your thinking) The CO2 explosion and explosion of use of natural resources

15. Personality (2) Global perspective

16. Personality (2) Global perspective

17. 2000 20 5 0 Population, millions Source: WBCSD adaptation of IEA 2003 Personality (2) Global perspective Shifting the development profile to a “low poverty” world means energy needs double by 2050 Shifting the development profile further to a “developed” world means energy needs triple by 2050 0 2000 4000 6000 8000 10000 Low Poverty Base case Prosperous world Population expected to rise to 9 billion by 2050, mainly in poorest and developing countries. Developed (GDP>$12,000) Emerging (GDP<$12,000) Developing (GDP<$5,000) Poorest (GDP<$1,500) Primary energy

18. 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 ++ The rate of technological change is closely related to the lifetime of the relevant capital stock and equipment Facts and Trends to 2050, WBCSD, November 2004 Personalty (3): Understand the Future Motor vehicles 12 – 20 years Nuclear 30 – 60 years Coal power 45+ years Hydro 75+ years Gas turbines 25+ years Buildings 45+++ years

19. Winners in a low carbon economy Or just winners in the 21st century

20. THINK BIG

23. The example of IT

24. The 98% opportunity

25. A global context

28. REALITY

29. HP climate strategy framework Reduce HP-owned operations footprint Reduce the impact of our products on the climate Develop products and services that will reduce the footprint of the rest of the economy Advocate for effective public policy to enable the transformation of the economy to low-carbon 2-4Mt CO2e*/ Highest control 50-80Mt CO2e* / Medium control Up to 30,000Mt CO2e* / Lowest control 06/20/09 * Maximum addressable footprint. Order of magnitude.

33. 低碳城市发展指标之哥本哈根宣言 The Copenhagen declaration for a low carbon city development index

34. The example of retailing

35. Climate Positive approach

36. Suppliers transport Stores Extraction Use Disposal 1. More renewable energy 3. More energy efficient equipment 6. Low carbon retailing business model 5. Increased public transport Improved home delivery 2. Net production of electricity 4. Furniture that allows for flexible work and furniture that support low carbon food

37. Reality

38. Possible climate positive contributions from IKEA Suppliers transp. Stores People transp. Extraction Use Disposal transport 13 500 000 CO 2 Climate smart food 25 300 000 CO 2 Total content in round wood 9 400 000 CO 2 1/3 might be possible to capture = 3 000 000 CO 2 Renewables 200 000 CO 2 Trendsetting * 5 incl. a significant shift to e-commerce: 3 140 000 CO 2 Total CO2 reduction potential 49 000 000 tonnes Changing from GLS to CFL and 50% from current CFL to LED 2 000 000 CO 2 Removing all 50% energy use from kitchen appliances 125 000 year/ 1 250 000 lifetime CO 2

40. Action

48. A winner in the future Old approach New Goal Low risk/ Low cost Satisfying needs/New revenues Driver Media/Legislation New markets/Customers Responsible PR/CSR manager Planning/SMT/CEO/Board Focus What is easy to see/ Where the company’s impact legal responsibility is the most significant and where money can be made Climate change Reduce internal CO 2 Help society to reduce CO 2 Approach Reactive Proactive

49. Sustainable development 谢谢 !