There is no doubt that talking is much more convenient than writing, especially if you are browsing on a tablet or Smartphone. With the proliferation of personal assistants such as Siri, Google Assistant or Amazon Echo, voice searches are gaining increasing relevance and consolidating as one of the main SEO trends in 2019.

2. SEO trends in 2019: predicting the
future
Positioning a website on Google may seem simple. However, there are
many factors that influence when gaining a place among the first results
of the search engine. These are some of the changes that will mark
the future of SEO:

3. Choose your keywords well
Keyword research (or keyword research) is a fundamental step in any
strategy. This is not a novelty in SEO trends in 2019, but it is still one of
the phases to which we must pay more attention. Before starting to
create content for your website, you should study in depth what kind of
terms are the most sought after by your audience and what words
interest you the most when it comes to positioning your business. There
are tools, mostly paid, that can help you reach these conclusions, but
the idea is to go to an SEO company in San Francisco who takes care
of this phase for you. Once the investigation is done, you will have two
groups of keywords:

4. Those of the head: Normally they match the 3 or 4 words that best
define your business. Therefore, the logical thing is to book the most
prominent places on the web.
Those of the long tail: They are not always given the importance they
deserve, but they are fundamental in your strategy. In fact, 77% of the
traffic that reaches your website does so through these keywords, which
are characterized by being much more specific and having less
competition.

5. Investigate your
competition
When we talk about SEO firms in San Francisco, not only do you have
to take into account what users are looking for. Investigate in the search
engine itself, search SERPs and see what results Google returns. This
way you will be able to know what your competition does, detect errors
in its strategy and take advantage of them to strengthen your web
positioning.

6. First of all, naturalness
When it comes to creating content to work on your SEO positioning,
you should not be obsessed with Google's recommendations. If you
write only thinking about the search engines, they will detect it and
penalize you for it. Prioritize naturalness, write with the user in mind and
avoid black hat SEO practices that will only hurt your strategy.
One of the most common is the keyword stuffing (or excessive use of
keywords within the content of a website to try to give more relevance).
Google detests this over-optimization. There is no percentage that
defines a perfect number of keywords, although it is often said that it is
recommended that they do not exceed 3% of the total text. A page with
useful, original and well-structured information will be more reliable for
Google and will have priority over an insubstantial one that repeats a
certain word a lot.

7. Semantic content: your new best
friend
In line with the above, since Google launched its Hummingbird
algorithm, the semantic content began to gain crucial importance within
the recommendations of organic positioning. Writing for human beings
and not for search engines is one of the main maxims of SEO, and here
comes into play a very important concept. Increasingly, Google is able to
understand the semantic relationship between words, regardless of
variations of gender, number or verbal conjugation. For that reason, it
does not make sense to bet on different pages for keywords that have
minimal differences between them. The ideal thing is to optimize each
page around a series of words connected to each other at a semantic
level, play with the synonyms and always put you in the place of the
users.

8. Rich snippets to make you
see
The literal translation of snippet is a fragment. If we talk about SEO, the
snippet is the extract of our website that Google shows in the search
results. It is composed of a title, a description, and a URL. If this is
attractive, descriptive and also draws the user's attention, your CTR (or
the user clicks rate to your website) will improve very significantly. Rich
snippets (or rich snippets) are a very useful resource to achieve this
visual impact. They are achieved.

9. Continued
…Google began to give importance to this type of format in 2014 and its
importance has not stopped growing until today, so it could not be
missing from our list of SEO trends in 2019. There are many types of
snippets: events, people, products, recipes, videos, lists. The most
innovative is what is known as Rank # 0, a format that appears above
the organic results. Another example is the Knowledge Graph, like the
one in the previous image, which usually appears when looking for an
artist, a music group, a film. There are several ways to implement them
and most require a minimum knowledge of programming and web
development, but the effort It will be worth it.

10. The importance of loading speed
The loading speed of a website is very important for SEO
campaign. There are many factors that influence this parameter:
the images, the theme of the web, hosting, and the code
itself.2019 will be more important than ever to have them all
under control.

11. Voice searches: the future of SEO
There is no doubt that talking is much more convenient than
writing, especially if you are browsing on a tablet or Smartphone.
With the proliferation of personal assistants such as Siri, Google
Assistant or Amazon Echo, voice searches are gaining increasing
relevance and consolidating as one of the main SEO trends in
2019, so it is important to keep them in mind so as not to be left
behind. What is known as "searches by the question" is one of
the keys that you must take into account when positioning
yourself. If in the text the users would look for "better digital
agencies California", now the formula varies to "What is the
best SEO Company in San Francisco?” In this sense, long tail
and local SEO strategies will be your best allies.