2. Objectives
• Understand the processes that
marketing supports for ogx
• According to the focus in each entity,
how fruit peak is going to be manage
• Witch activities are going to be deliver
and what are the expected results
3. Processes
focus
- according to the ra goal of
your vp ogx implement the
b a c k w a r d s p l a n n i n g
a c c o r d i n g t o y o u r
conversion rate.
* KPI: #of leads planned
- According to the supply and
demand of the platform and
your local reality, define the
profile of your target
audience
* KPI: profile defined
Goal
Target
Audience
4. Processes
customize
- How can I reach my target?
Witch physical, digital or
intangible channel am I going to
use?
* KPI: channels defined
#of daily posts/show ups
- Include the value proposition of
the program and the why of the
organization. Analyze how can
you catch their attention and
what do you want to transmit.
be catchy, be clear, be simple
* KPI: packaging of the message
Channel
Message
5. Processes
attract
- People realize that the
program exist. They area
aware of our product and
they feel initially interested
* MoS: #of leads generate
leads
convert
- Marketing for conversion is the
new strategy. The effective and
fast contact is how we can
convert leads into customers.
* MoS: %of leads conversion
#of leads in pipeline
#of Eps raised
Future
customer
6. Fruit peak
• For URL
– Goals per issues for oGCDP, according to your local
market and the ra planned
– Start using facebook marketing
• For USAC
– Goals per issues for oGCDP, according to your local
market and the ra planned
– Improve the use of facebook marketing
• For UVG
– Goals per issues for oGCDP, according to your local
market and the ra planned
– The support for oGIP is going to be from the national
office. The oGIP coordinator is going to be in charge of
the strategic marketing activities
– Improve the use of facebook marketing
7. Fruit peak
• For Galileo
– Goals per issues for oGCDP, according to your local
market and the ra planned
– The support for oGIP is going to be from the national
office. The oGIP coordinator is going to be in charge of
the strategic marketing activities
• For UFM
– Focus on oGIP. Needs to plan and implement a strategic but
also massive marketing strategy to accomplish goals
– Goals for oGCDP
– Improve the use of facebook marketing
8. Fruit peak
• Start
– Goals per issues for oGCDP and per sub-products for oGIP
– Promote specific projects per issue
– Facebook marketing in the local level
– Wednesday for calling (national calling mania in the 30th of
April and 7th, 14th,21st and 28th of May)
– Showcasing of returnees per local committee
– For oGIP strategic promotion in UVG and Galileo and massive
promotion in UFM.
– Evaluating conversation from interview to raise
• Stop
– Slow contact
• Continuo
– Facebook marketing in the national level
– Invest in facebook adds nationally
9. Fruit peak –
plan your lead goal
LC ra conversion rate
• URL
39
• USAC
23
• UVG
21
• Galileo
35
• UFM
15
