We asked 2,000 shopper which ads were most effective. Read this to find out what they said... New custom research brought to you by Wakefield and Bazaarvoice Media. www.bazaarvoice.com/media

1. Does Shopper Media
Really Work?
Your customers seem to
think so.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

2. About This Study
FOCUS
METHODOLOGY
Does shopper media – ads in the
digital purchase path – really work?
Wakefield Research surveyed 2,000
adults ages 18+ in September 2013.
We worked with Wakefield Research
to test the relevance & effectiveness
of brand ads on related retail sites
versus those on news sites.
The results of the monadic survey
yield a 95% confidence level,
and are accurate +/- 3.1%.
mediainfo@bazaarvoice.com
www.bazaarvoice.com/media
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

3. Shoppers want
to hear from
brands while
shopping.

4. CONSUMERS ARE
AS WELL AS
20%
21%
more likely to interact
with an ad on a site.
more likely to purchase a
product based on an ad
seen on a retail site.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

5. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

6. “With consumers increasingly
doing pre-purchase research
online and with mobile
devices, it’s critical for
advertisers to be present at key
points of research and
transaction.”
-- JON ANSELMO, EVP, MANAGING DIRECTOR
DIGITAL INNOVATION, MEDIAVEST
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

7. Ads are more relevant to
shoppers on related retail
sites than on news sites
across most verticals.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

8. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

9. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

10. Consumers are
21% more likely
to purchase
based on an ad
seen on a retail
site.

11. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

12. Shopper media gives
marketers a greater
opportunity to sway an
active shopper during
the decision journey.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

13. Take action.
ADVERTISERS
PUBLISHERS
Place your ads where shoppers
are most inclined to research,
click, and buy: On retail sites.
Monetize your retail site traffic
by hosting brand ads.
Contact Bazaarvoice Media to
learn how to gain access to the
largest network of retail sites.
Contact Bazaarvoice Media
to learn how to turn 100%
ofyour retail site traffic into
additional revenue.
mediainfo@bazaarvoice.com
www.bazaarvoice.com/media
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.