1. MiBiz PRINT ADVERTISING RATES
Print Advertising Rate Card
No. 16 • Effective January 1, 2012
INSERTS ROP DISPLAY ADVERTISING RATES
Pre-printed Full Run ROP advertising rates below are GROSS rates and represent price per insertion. Annual insertion
Base Rate: Single sheet (less discounts apply to any size ad in contract year. Qualifying ads may appear in MiBiz, supplements,
than 1/2 ounce, no larger quarterlies and focus sections.
than 7" x 11") — $185 per
thousand. Others quoted by
weight, size and quantity.
ANNUAL FREQUENCY
1 4 6 13 18 26
Ad Size Time Times Times Times Times Times
SPECIAL POSITION Full Page $1,986 $1,887 $1,787 $1,589 $1,490 $1,390
RATES
Guaranteed Position — 3/4 Page 1,720 1,634 1,548 1,376 1,290 1,204
earned rate plus 10%
Special Projects — quoted Junior Page 1,588 1,509 1,429 1,271 1,191 1,112
1/2 Page 1,323 1,256 1,190 1,058 992 926
DEADLINES 1/4 Page 905 860 815 724 679 634
Advertising space 1/8 Page 645 613 581 516 484 452
deadline is the
Thursday two weeks 1/16 Page 374 355 336 299 280 262
prior to street date.
All ad copy and art is
due on this date.
MECHANICAL REQUIREMENTS PRODUCTION SPECS
• 100 line screen
Ad Size Width Height • ONLY DIGITAL FILES ARE ACCEPTED
Full Page 10" 13.625" • color seps 20% dot gain allowed
3/4 Page 10" 10.25" • 60% gray component replacement
7.625" 13.625" • printed on 35 lb. premium stock (mando)
Junior Page 7.625" 9.625" • printed using process colors — PMS colors
1/2 Page 10" 6.625" approximated
5" 13.625"
1/4 Page 5" 6.625"
10" 3.25" PRODUCTION CHARGES
7.625" 4.5" 3 and 4-Color* — $645
2.375" 13.625" 2-Color: matched PMS colors** — $360
1/8 Page 5" 3.25" 2-Color: black plus MiBiz red or blue — $295
Photo scans and stock photos — $20 each
2.375" 6.625"
(first usage only)
1/16 Page 5" 1.5"
Graphic design services — $75/new ad, $45/alteration
2.375" 3.25" Graphic design charges waived for 6x-26x advertisers.
* Color proof required
**PMS colors are approximated in CMYK
GRAND RAPIDS
65 Monroe Center, Suite 5 • Grand Rapids, MI 49503
Phone: 616-726-6909 Fax: 231-798-8335
KALAMAZOO
Phone: 269-544-0560 Fax: 231-798-8335
LAKESHORE
4927 Stariha Drive, Suite B • Muskegon, MI 49441
www.mibiz.com Phone: 231-798-4669 Fax: 231-798-8335
MiBiz Form 1033 • Rev. 2-7-2012

2. GRAND RAPIDS
65 Monroe Center, Suite 5 • Grand Rapids, MI 49503
Phone: 616-726-6909 Fax: 231-798-8335
KALAMAZOO
Phone: 269-544-0560 Fax: 231-798-8335
LAKESHORE
4927 Stariha Drive, Suite B • Muskegon, MI 49441
www.mibiz.com Phone: 231-798-4669 Fax: 231-798-8335
FORMAT ADVERTISING POLICIES
MiBiz is a biweekly, 4-color tabloid newspaper (11" x 15" page), The Publisher reserves the right to revise or reject any
four columns to a page. advertisement deemed objectionable, either in its subject matter
or phraseology. Publisher will not be liable for omission of any
POSITION STATEMENT advertisement. All advertising positions are at the option of the
Expressly PRO-BUSINESS in view, MiBiz shall support the Publisher unless a fixed position fee is paid. No adjustment,
business position on issues affecting our mutual welfare and shall reinsertion or refund will be made because of the position in
actively promote economic development efforts by and involv- which an advertisement has been published. Failure to publish
ing the private sector. copy as ordered or typographical errors by Publisher shall entitle
PERSPECTIVE advertiser to credit for actual space of error, which credit shall be
Expressly REGIONAL in scope, MiBiz’s vision reflects the belief the sole remedy to advertisers.
that our individual communities in Western Michigan are eco- Contracted space may not be cancelled after the published
nomically, socially and politically intertwined; that only through deadline.
heightened understanding, respect and cooperation will our Advertising which simulates editorial content must include the
common destiny and potential be realized. word “Advertisement” above the ad. All ads will be bordered
where facing editorial matter.
CIRCULATION & COVERAGE
MiBiz is the must-read publication for the top decisionmakers DIGITAL FILE SPECIFICATIONS
managing Western Michigan’s industrial and commercial com- • 100 line screen
panies. Circulation is a combination of paid subscriptions and • ONLY DIGITAL FILES ARE ACCEPTED
qualified controlled subscriptions. Coverage area includes Kent, • Allow for 20% dot gain
Ottawa, Muskegon, Kalamazoo, Calhoun and Allegan counties • High-resolution PDF file is preferred. For additional informa-
plus surrounding Western Michigan counties. tion on submitting display advertising on disk or via email,
please request the MiBiz Display Advertising Submission form
CONTENT from your sales representative.
Targeted specifically to corporate executives and business • Spot color advertising: All spot color advertising should be
owners, biweekly content includes area business and industry news, specified in CMYK colors:
interviews, informative columns and vital business statistics. MiBiz Red: 100% magenta, 100% yellow
MiBiz Blue: 100% cyan, 50% magenta
In-depth “pillar” sections include: Manufacturing, Economic • Match color advertising: Color proof required. All match
Development, Design+Build, Finance, Health Care, FoodBiz, color advertising should be specified in CMYK colors,
Talent Development, Small Business, Real Estate, Nonprofit including Pantone Matching System colors. If you have
Organizations and Technology. questions, please contact MiBiz’s production department at
231-798-4669.
In addition to the regular MiBiz biweekly editions, industry-
• 4-color advertising: Color proof required.
specific publications are produced in three formats:
Supplements, Quarterlies and Focus sections.
DESIGN REQUIREMENTS
Supplement topics include: Automotive, Business Higher • All ads other than full page must have definite visual border.
Education, Downtown Grand Rapids, Law Biz, Developing Talent • Ads which don’t fit MiBiz size specifications (see other
(Workforce), Kalamazoo County, Calhoun County and Crystal side of this page for measurements) will be reduced to fit the
Ball. contracted size. A 1 pt. black border may be added if the
ad “floats” in the space.
Quarterlies: Unique, industry-specific publications that are
published four times per year:
• Main Street Strategies (small business)
• MiEnergy
• TBL (Sustainability)
• Travel & Meetings
Focus sections: Packaging, M&A Report, Turnarounds/
Restructuring, Staffing, Innovation, Insurance, Private Capital,
Design, Treasury/Cash Management, CPA Firms, Office Interiors,
Innovation, Cultural Arts, FoodBiz, Logistics, Design, Wealth
Management, and Staffing.