1. Mobile website design : Part I
How affordable websites can make you money
<ul>
<li><strong>Do you have a website that doesn't bring you any business?</strong></li>
<li><strong>Are you worried about investing more money in a website that isn't
performing?</strong></li>
</ul>
<strong>Well here is some good news: affordable websites can make you money!</strong>
There's a myth circulating that you have to invest a fortune to make money through the web. Of course
the likes of Amazon and eBay have thrown cash at their websites and are reaping the rewards, but I'm
not talking about companies of that size. Budget websites can also generate income with the right
approach.
The great thing about doing business online is that you can keep your overheads low. No need for
expensive shop fronts, offices, printed brochures or a large workforce. Ideal for the small business
without endless capital resources.
It is perfectly possible to do business via the web and make a tidy profit using a modest website on a
small budget, providing you follow some basic rules regarding content and structure, and concentrate
on converting visitors into sales.
I read a fascinating article last week, by Michael L. McGrath of MLM Celtic Enterprises, which
successfully articulated some similar ideas that I have been talking to my clients about recently:
"Every web site has a Most Desired Response, that which the the site owner wants the visitor to do
while visiting, and that MDR needs to be identified. The site's design and content need to be crafted
tightly and well around the MDR, identify it with absolute clarity, and remove all obstacles that might
prevent a visitor from the response."

2. That - in a nutshell - is the key to a successful, profitable website, and it need not cost the earth!
It's amazing how many start-ups fail to grasp this idea, and then complain that their website fails to
bring them any business. Imagine that. If you follow a few basic rules, you can produce websites that
actually bring you business.
Concentrate on the following:
<ul>
<li><strong>identifying your Most Desired Response</strong></li>
<li><strong>identifying your target audience</strong></li>
<li><strong>structuring your site and preparing content, based on your MDR and your target
audience.</strong></li>
</ul>
<strong>Identify your site's Most Desired Response</strong>
Rather than thinking about how you would like your site to perform, think about how you would like
your customers to behave. There's a subtle but crucial difference.
More often than not, your MDR will be a visitor buying your product or service. By the way, if you want
to take online credit/debit card transactions, you can use PayPal, which is quick and easy to set up. All
you need is a bank account to get started.
But your Most Desired Response doesn't have to involve an online transaction. Very often an MDR will
be making a phone call, making contact via email, or simply registering personal or business details.
<strong>Be sure of your target audience</strong>

3. Successful small businesses identify and corner niche markets, rather than attempt to take on the world!
This is doubly important for online marketing, because you will want to avoid competitive mobile
website designs when preparing your content for the search engines.
<strong>Structure your site and prepare your content</strong>
Once you have established your MDR and identified your Target Market, you can begin to structure your
site. The structure and content of your site should serve exclusively to trigger the Most Desired
Response from your Target Market. Anything which does not fulfill this criterion is superfluous and
should be discarded. Be ruthless about this. Avoid building in gimmicks to your
site, which only serve to distract your visitors from the MDR.
I recommend drawing a flow chart which maps your visitors' journey beginning with the mobile website
designs they enter into Google, and tracking their movement through your site to the holy grail - the
Most Desired Response.
When preparing your content, you will need to bear two things in mind. Firstly, it has to comply with the
MDR. Avoid superfluous waffle, and make sure everything you say is leading your visitor towards that all
important conversion. Secondly, you will need to make sure that your content attracts your target
audience to the site in the first place - via the search engines. Start by identifying the right mobile
website designs - or more accurately keyphrases - and then ensure that they feature in your content.
In the online world, niche markets take on an even more important role, when you come to choose
mobile website designs. The big boys will have the generic mobile website designs sewn up already, and
those mobile website designs won't bring you targeted traffic anyway. If you can concentrate on a
specialist or localised market so
much the better. You will stand a far better chance of driving targeted traffic to your site and generating
hot leads. Of course you need to make sure that your mobile website designs are not so specialised that
none of your potential customers are using them. It's a fine balancing act. Nichebot offers a useful tool
for working out the most productive mobile website designs.

4. So you see, none of this is going to cost you the earth. A great deal of thinking and research (I never said
it was easy!), but not a great deal of money. Quite the reverse: if you follow the rules, you will soon be
making money.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Mobile website design : End of Part I
How Database Development Can Make Your Life Easier
If you run a portion of your business online, you know how hard it can be to get the right elements for a
user friendly site. A few years ago when the World Wide Web was still new, establishing a free website
that helped your business in a measurable way was fairly simple. You registered your domain name,
went to a free hosting company, grabbed a simple five to twenty-five page template, and plugged in
your company information. Denver database development was a burgeoning business back then. But in
the last few years, being successful on the web has become more difficult.
As web users become more and more savvy and as websites become more and more sophisticated, the
requirements for a good site have increased. What a consumer thought was usable and well designed
five years ago has drastically changed. Today, your potential customers have some unspoken standards
they expect to be met when they come to your site.
In order to live up to these standards, you are going to have to move beyond the web templates and
perhaps beyond the relatively skilled web designer. Fortunately, as the needs of internet merchants
have become more complex, the abilities of Denver database development teams have advanced as
well. So when you need to move beyond the basics, look for database development, Denver or
otherwise, that can sit down with you and analyze your needs.

5. The basis of database development is simply the integration of information into a software program that
can store, sort, and display the information pieces on command. This software can take on a number of
appearances though, depending on the needs of the site owner.
One of the most common database development projects is for product inventory. If you think of your
favorite retail website, you can picture a fine example of this type of system. Products, or in some cases,
services, are stored in the database and then displayed at the user’s command by either a click or a
mobile website design search function. Then the database serves up some related items in the margins
that this type of customer might also like. Sophisticated versions of an inventory software system can
also maintain viewing histories for each user automatically, queuing up recent searches and items of
interest when the user returns.
An effective inventory database will work seamlessly both with a precise search function and with a
kink-free shopping cart. It is difficult for the average site owner to create and maintain a system of this
level, so Denver database development is necessary to achieve a quality experience for new and
returning customers.
Database development is not limited to inventory systems though. In fact, there are a number of uses
for customized databases, including email lists culled from frequent visitors, client contact and shipping
information, pricing charts and systems, as well as scheduling. If you offer your expertise on site at
various locations, you can enlist the help of database developers to create a system that will allow you
to plug in the dates and locations of your next appearances. Do the same with multiple store locations,
maps, and personnel contact information.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Mobile website design : End of Part II
How do you master web design?
1. Do not center everything. Doing so will just give your web design a scattered and disorganized look.
When it comes to layout, centering tends to waste so much space. Try to maximize space. It is there for
a purpose. Do not overlook that purpose.

6. In a nutshell, use space with cautiousness so as not to appear scattered at the same time not crowded.
Use columns for better organization. That way, the contents are easy to read and the images will not
appear as an eyesore.
2. To make your page more attractive, apply an efficient contrast. Contrast can be applied to color, size,
value and weight of an image. Contrast has something to do with the clearness, brightness and volume
of an image, logo or graphics. It can also be applied to texts and other objects of the web design. If you
get it right, your web design will look organized and easy to scan. Be assured that the viewers will not
find it hard to glance and search your site’s contents.
3. Be sure that sections are well separated. It must be easy to trace and the contents are easy to read.
To distinguish one section from the other, you can use different colors or a thin line will do. Using
borders is also a good remedy. Another option is to use blank ‘buffer zones’. This is somewhat similar to
the concept of borders and dividing lines the only difference is that you are creating invisible lines to
separate the parts of a page.
4. If web design is the queen, the king must be the content. Thus, to make your site functional, make
sure that the information is tight and full. So not waste the space. Put something in it to make it
productive.
Bear in mind that your site is not mainly to entertain their eyes. It is there to cater to their needs,
answer their queries and tickle their fancies.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Mobile website design : End of Part III