Intellegint content
•Als PPTX, PDF herunterladen•
1 gefällt mir•334 views
This document discusses intelligent content, which refers to content that is structured, modular, reusable, format-free, and semantically rich. Intelligent content is discoverable, reconfigurable, and adaptable. It has advantages like reduced production time and consistent content across channels, but also has disadvantages like steep learning curves and needing advanced technology. The document outlines the key features of intelligent content and why its use is important given increasing demands, agile development processes, and changing organizational structures.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Intellegint content
Ähnlich wie Intellegint content (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Intellegint content
- 1. 8/29/2016 Footer 1 INTELLIGENT CONTENT By Denise Kadilak Information Architect/Team Manager
- 2. 8/29/2016 Footer 2 ABOUT ME • 18 years experience • Creating and maintaining 1000s of pages of user-end documentation • Technical-project lead investigating new tools, best practices, and workflows for a 27-member documentation team Part-time college instructor: • JCU: Technical Writing course included in the school’s Professional Writing program • Tri-c: Composition and intro to literature Upcoming and past presentations: • Content Marketing World, 2016 • MadWorld, 2015/2016 • WIAD, 2015 • STC Summit, 2015 Information Architect/Team Manager
- 3. 8/29/2016 Footer 3 ABOUT ME Webinars: • Moving from Adobe FrameMaker to Flare • Panel Discussion: Migrating from Frame to Flare • A Hands-on Look at Migrating from FrameMaker to Flare Website: • Writing with a Flare
- 4. 8/29/2016 Footer 4 AGENDA • What is a Intelligent Content • Key Features • Advantages • Disadvantages • Why important What we’ll cover…
- 5. 8/29/2016 Footer 5 WHAT IS INTELLIGENT CONTENT? • It is content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable Ann Rockley Founder and President of The Rockley Group In very board terms – Traditional Definition
- 6. 8/29/2016 Footer 6 WHAT IS INTELLIGENT CONTENT? • It is designed to be modular, structured, reusable, format-free, and semantically rich and, as a consequence, discoverable, reconfigurable, and adaptable Intelligent Content: A Primer by Ann Rockley, Charles Cooper, and Scott Able In very board terms – Updated Definition
- 7. 8/29/2016 Footer 7 WHAT IS INTELLIGENT CONTENT? • Modular • Structured • Reusable • Format-free • Semantically rich Key Features
- 8. 8/29/2016 Footer 8 MODULAR • Not a traditional document • A bunch of separate content components • These are assembled into documents • Flexible • Shared across product lines • Shared across departments Aimed at reuse
- 9. 8/29/2016 Footer 9 MODULAR • Agile – satisfies a variety of content needs • Documentation team owns • Support, marketing, training can reuse • Efficient – do more with less • Consistent – same content used across products/disciplines/etc. Advantages
- 10. 8/29/2016 Footer 10 MODULAR • Lacks context • Difficult to manage/requires advanced technology • Challenge to create/steep learning curve Disadvantages
- 11. 8/29/2016 Footer 11 STRUCTURED • XML most common format • Metadata allows you to classify • Readable by humans and machines
- 12. 8/29/2016 Footer 12 STRUCTURED • Automate • People and machines can read • Metadata • Faster production • Template driven • Consistent • Multi-device Advantages
- 13. 8/29/2016 Footer 13 STRUCTURED • Extra time to plan and produce • Advanced technology/tools • Steep learning curve • We are used to writing in this environment, not this or this. Disadvantages
- 14. 8/29/2016 Footer 14 REUSABLE • Reuse existing modular content to create new content • Text is most common but can be applied to most media • Not cut-and-paste
- 15. 8/29/2016 Footer 15 REUSABLE • Reduces content-creation time • Eliminates duplicate content • Consistent content Advantages
- 16. 8/29/2016 Footer 16 REUSABLE • Light on context • Extra time to plan and produce • Advance technology and tools Disadvantages
- 17. 8/29/2016 Footer 17 FORMAT-FREE • Formatting lives outside of the content (css)
- 18. 8/29/2016 Footer 18 FORMAT-FREE • Easily switch out formats • One set of content can be reused in a variety of channels • Print • Mobile – phones, tablets • Web • Agile • Efficient Advantages
- 19. 8/29/2016 Footer 19 FORMAT-FREE • Difficult environment in which to work • Advance technology and tools Disadvantages
- 20. 8/29/2016 Footer 20 SEMANTICALLY RICH • Includes machine-readable information (metadata) • Needed to process the wide variety of outputs IC is designed to offer
- 21. 8/29/2016 Footer 21 SEMANTICALLY RICH • Customized content • Improve findability • Decrease translation costs • Improves content management Advantages
- 22. 8/29/2016 Footer 22 SEMANTICALLY RICH • Advance technology and tools • Steep learning curve Disadvantages
- 23. 8/29/2016 Footer 23 INTELLIGENT CONTENT RESULTS • Our content is • Discoverable: semantically rich, structured • Reconfigurable: modular • Adaptable: format-free, reusable So in the end…
- 24. 8/29/2016 Footer 24 INTELLIGENT CONTENT OBERVATIONS • Advance technology • Learning curves • Content Strategy • Know your existing content Not easy
- 25. 8/29/2016 Footer 25 INTELLIGENT CONTENT OBSERVATIONS • Increasing demands on our content • Agile development process • Rapid iteration • Incremental change • Global markets Important why?
- 26. 8/29/2016 Footer 26 INTELLIGENT CONTENT OBSERVATIONS • Organizational silos are (or should be) crumbling • Technologies are there but we’re stuck in an aging paradigm • As IAs we need to take the lead in tackling these challenges Important why?
- 27. 8/29/2016 Footer 27 RESOURCES - Intelligent Content: The Marketer’s Frontier - What is Intelligent Content? - Content Marketing Institute - Intelligent Content: A Primer - Reuse is a Good Tactic but a Poor Strategy - Intelligent Content Archives
- 28. 8/29/2016 Footer 28 QUESTIONS? denise.kadilak@blackbaud.com My contact information:
Hinweis der Redaktion
- TITLE SLIDE.
- Also used for print Framemaker and Word output
- The new def separates the key features of IC from the consequences – a clean definition Discoverability Reconfigurability Adaptability
- We’ll take a look at these key features and then explore how this results in discoverable, reconfigurable, and adaptable content and why that is important.
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Format and content are separate
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Format and content are separate
- Format and content are separate
- Also used for print Framemaker and Word output
- Format and content are separate
- Format and content are separate
- Also used for print Framemaker and Word output
- Format and content are separate
- Format and content are separate
- Format and content are separate
- Format and content are separate
- Format and content are separate
- Format and content are separate
- Also used for print Framemaker and Word output