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1. Search Engine Optimization isn't rocket science

2. Introduction

3. So you have completed your website, great! Now how
are you going to attract visitors? If you do not let them
know you're there, your visitors will never find find you.
How are you going to sell products when users don't
know that you exist? SEO will make your website
noticeable on the internet, and this small guide will help
you bring targeted visitors to your website.

4. Optimize your website

5. The most important part of your website is quality
content. Search engines (such as google) will crawl your
content and index it into a database. If your content
does not match the product you are selling, you will not
attract targeted visitors. It is therefore very important
that you choose your (key)words very carefully. For
instance, if you sell calculators on the internet, make
sure you mention the words calculator, calc, math and
more calculator related words on your website.
However, be careful not to mention the words too often,
or search engines might think your website is spam,
which will result in a very low rank (search engine
position) within the search results.

6. Linkbuilding

7. When more websites link to your site, the more
attention you will get from search engines, which results
in higher ranking. When you create and receive links
from other websites to your website, make sure
important keywords are used as anchor keywords in the
hyperlink. If you sell calculators online, use a link such
as; "buy calculator" instead of "click here".

8. Target your audience

9. Leave your link on website where your potential
customers meet, for instance forums or discussion
boards related to your website. Do not spam your
website as this will be noticed by crawlers and will
eventually result in a blacklist entry.

10. Offline targeting

11. Be sure to market your website offline as well. Advertise
in local newspapers, tell everyone about your website,
etc.

12. Add a sitemap to your website When you want search
engines to crawl your entire website, the best thing to
do is adding a sitemap to your website.

13. Make sure searchbots can read your website

14. Searchbots can only read plain text.websites. No matter
how beautiful your flash animation is, searchbots cannot
read the content inside that animation. Therefore, try to
avoid Flash animations on your website when there is
content involved. Same story goes for JavaScript.

15. Do NOT use frames

16. Never use frames to design your website! Lots of search
engines simply skip webpages with frames since they
are a difficult to be seen apart from each other by
visitors. For instance, if your framepage would consist of
menu.html and content.html and your visitor would
land on content.html, he would not have a menu to
navigate through your website.

17. Stay away from bad neighbourhoods and don't spam!

18. Do not be tempted into leaving your link on abandonned
guestbooks, forums or spam your link on every website
you can find. Do not exchange links with spammy
websites (such as pharmacy websites) either. The risk
exists that google will classify your website as a
spamsite and will block your website from any search
results.

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35786