1. Evaluation- Question Four How did you use new technologies in the construction and research, planning and evaluation stages?

2. CONSTRUCTION

3. Pre Production Production The digital camcorder had a particular main frame and this was also a set up of some of my frames; the settings on the camcorder allowed me to shoot in night vision (which I didn’t use in my final cut) but also explore zooms. During my production I took to utilising a digital camcorder for filming, this was because of its effectiveness and speed at which it could film and be stored ready for me to import it, it was also light weight and compacted which enabled me to move the camera a lot and place it in all kinds of areas.

4. Although I mainly edited with jump cuts to edit on the beat, I had filmed over some of my footage for this particular part of the production and I could re film as not all the actors were available and the set had changed etc, so I decided to try and flow the video clip so that it run smoothly even though I was repeating the clip. The transition needed to be sped up to not allow the focus to be on the transition. Only on this clip when the video has been slowed down can you notice very clearly what I have done. In the research stages of my project, as a class we went to Brentford CLC to explain to us how to use iMovieHD and explore the programme, the visit allowed me to get a general use understanding of the software as it had changed since my AS Media production. If you look very closely at this video clip you will see the fade in transition I used in my video (this clip has been directly cut from my video production and slowed down).

5. I did not import images from my music video to create a synergy; I asked my main star to take part in a photo shoot, I created a synergy by her clothing she wore during the video. To manipulate my images I used the editing software to airbrush her giving her a glow I also gave her a suntan using the suntan option as she was quite pale which didn’t make her stand out compared to the white background.

6. For the construction of my magazine advert I took many images of Joanna from the photo shoot and placed a blue filter over the top to work with my colour scheme and to also make the background clear enough that the writing will stand out. I used a digital camera for the most effective way to take photographs and the speed at which the photos can take and upload. I then used a windows laptop which has paint shop pro installed to edit the photographs this allowed me to experiment and edit photos quicker and getting the images to the accurate size for the Digipak.

7. RESEARCH

9. I used PowerPoint’s and word documents I uploaded these onto blogger.com via slideshare.com. For the PowerPoint’s I was able to present the information in a different way whilst including images and diagrams etc. I realised at the beginning of the blog I would have a lot of information that I wanted my followers to read and understand how I managed to end up with my ideas and finally my products. It was then I decided that the blog needed to have the information without followers getting bored so I decided images and different way of presenting texts would keep them informed and interested.

10. For my audience research I created a newspaper article on Microsoft publisher. I choose to make my audience research in this way as I had explored the use of pictures, Microsoft word and PowerPoint to present it previously to this.

11. Spider diagrams Key Information Analysis Bullet Points Hyperlinks Still images from the internet Text Heavy Text Heavy Bullet points Text Only Text Heavy Text Heavy Throughout my blog I used many different new technologies to present and record the construction of products and production. Key Information Key information Key Information Key Information Key information PowerPoint Presentation Key information Key Information Key information Music video imported from YouTube.com Text Heavy Text Heavy Clear, concise information Primary image of copy of the copyright letter. Internet images Internet images related to text Hyperlinks Bullet points

12. A lot of Text Lack of Text Image Personal YouTube Video Key information Key information Fun style of information Colourful Different angles and opinions Easy readable copy of document No key information Annotations Microsoft Publisher PowerPoint Presentation Microsoft Word Coloured diagrams Many Primary Photographs Microsoft Word Clear drawings Business card format Primary Photographs Lack of Text Text Heavy Interview Lack of Detail

13. Fun, Clear and Quirky Text Heavy Key information Text Heavy Key Information You Tube Video Image- copy of letter Speech bubbles You Tube Video Internet images Clear college of images and ideas Key Information PowerPoint Slideshow format Key Information Personal Photographs Cartoon image of singer Primary Research Key information Key information Table Format Internet images Key Information Hyperlinks Lack of information Picture Format Primary Photographs Analysis of products Key information Clear annotations Internet and Personal Images

14. Picture format Personal photograph Internet Images Copy of Products/ relating images Table Format College of related primary images Text heavy Internet Image Primary and Secondary images Direct Video Chat Lack of Information Images from blogger.com Internet Images Voice over Different options Copy of Product Key Information Moving images Hand drawn images Microsoft Word Annotations Key Information Fun and quirky format Picture format Picture Format Annotations No explanation Related images Annotations Copy of product Video format(You Tube) Key Information Key Information Hyperlinks Text Heavy Video Format (You Tube) Key Information Key Information Key information Key Information

15. PLANNING

16. This then lead me to create the animatic which followed order and rhythm to the song and song lyric. By using windows movie maker and iMovieHD I was able to envision my idea for my audience to see which also allowed me to witness the realistic time frame of the song. I created a hand drawn storyboard to note down all my ideas for the music video that I had thought of in my research. I especially used the paint shop mood board.

17. I used the sizes of general Digipak to determine the size of mine as I wanted it to fit a general high street sold Digipak case. By using Corel Paint Shot Pro Photo X2 I was able to plan my Digipak to realistic sizes and mega pixels. Because I had a range of possible photographs from the photo shoot I was able to think of many different possible scenarios. I considered colours, lighting, animation and image when picking my favourite images. However, I loved so many of them that I edited them all and experimented in new exciting way to portray eye-catching images of Joanna who was portraying Katy Perry's stage attitude/ ultra ego.

18. I also used paint shop pro to plan my magazine advert; I had used a lot of images from my photo shoot and I wanted the magazine advert to stand out but also have synergy with the Digipak so I made a small mood board of the images I had been using in the Digipak this lead to the idea of having the same background as the CD sticker. It was easy for me to plan the way I was going to do this as Corel paint shop had many different options for me to choose from.

19. EVALUATION

20. For my 2nd question I created a still image of my production with clear annotations of my Digipak music video and magazine advert. And the final question I created an interactive PowerPoint which allowed me to add all the text needed to evaluate whilst also adding images, hyperlinks and embedding videos. Throughout I have tried to add still images of my music video to highlight angles, location ad lighting used in music video. I have used different forms of electronic formats to present my evaluation for question one I created a slideshow of images on windows movie maker with my voice over which I recorded with my personal Dictaphone and cut in some of the song. The 3rd question I chose to highlight what I had learnt from audience feedback via a video.

21. Thank you for viewing my A-Level Media blog, I hope you have enjoyed it. -Demi xXx