Web Metrics Reporting Tool
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![Web Metrics Reporting Tool
Purpose
The purpose of this tool is to assist you with reporting on web metrics. This schedule contains
a few common web metrics. Be sure to add other metrics to the table.
Report Date: [enter date]
Web Metrics Reporting Schedule:
Report
Web Metrics Prepared By Prepared For
Frequency
Unique Visitors Monthly Marketing Analyst VP Marketing
Referral Site Monthly Marketing Analyst VP Marketing
Search Engine Hits Monthly Marketing Analyst VP Marketing
Total Website Visits Monthly Marketing Analyst VP Marketing
New Web-leads Weekly Marketing Analyst Steering Committee
Conversion Rates Monthly Marketing Analyst Steering Committee
Click-thru Results Post-Campaign Marketing Analyst Project Manager
Ad Views Post-Campaign Marketing Analyst Project Manager
Visitor Geography Quarterly Marketing Analyst Product Management
Segment Analytics Quarterly Marketing Analyst Product Management
Page Views Monthly Marketing Analyst Webmaster
Navigation Paths Quarterly Marketing Analyst Webmaster](https://image.slidesharecdn.com/webmetricsreportingtool-120408132137-phpapp02/85/Web-Metrics-Reporting-Tool-1-320.jpg)
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Web Metrics Reporting Tool
- 1. Web Metrics Reporting Tool Purpose The purpose of this tool is to assist you with reporting on web metrics. This schedule contains a few common web metrics. Be sure to add other metrics to the table. Report Date: [enter date] Web Metrics Reporting Schedule: Report Web Metrics Prepared By Prepared For Frequency Unique Visitors Monthly Marketing Analyst VP Marketing Referral Site Monthly Marketing Analyst VP Marketing Search Engine Hits Monthly Marketing Analyst VP Marketing Total Website Visits Monthly Marketing Analyst VP Marketing New Web-leads Weekly Marketing Analyst Steering Committee Conversion Rates Monthly Marketing Analyst Steering Committee Click-thru Results Post-Campaign Marketing Analyst Project Manager Ad Views Post-Campaign Marketing Analyst Project Manager Visitor Geography Quarterly Marketing Analyst Product Management Segment Analytics Quarterly Marketing Analyst Product Management Page Views Monthly Marketing Analyst Webmaster Navigation Paths Quarterly Marketing Analyst Webmaster
- 2. Web Metrics Trend Direction Areas of Concern Unique Visitors Increasing What rate is this increasing by? Referral Site Increasing What are the top affiliate sites? Search Engine Hits Decreasing Which keywords are getting results? Total Website Visits Minor Change How can we increase total monthly visits? New Web-leads Increasing What types of leads are converting? Conversion Rates Decreasing Why is the conversion rate declining? Click-thru Results Increasing What offers are working best? Ad Views Increasing Is our investment in ads paying off? Visitor Geography Minor Change Are we penetrating EMEA yet? Segment Analytics Increasing How are traffic rates by market segment? Page Views Increasing What pages are not being viewed? Navigation Paths Minor Change What are the common navigation paths?