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Mobile Marketing Service Provider Selection Tool

                                                                        Service Provider 1

Experience, Skill-Set & Approach

Selection Criteria                                                                              Score            Areas of Concern

The service provider has successfully completed this type of work many times before              4
The service provider has worked within our industry                                              5
He/she understand our business, our market, & our challenges                                     5
The service provider understands our technology & products                                       3
The service provider has worked with companies our size                                          4
The service provider has excellent communication & listening skills                              5
The service provider can provide thought leadership, direction & suggestions                     2
The service provider is a good fit for our culture and there is obvious synergy between teams    4
The service provider has been responsive to our requests                                         5
The service provider can offer a unique & innovative solution that can further our business      3
Architecture, Technology & Design

Selection Criteria                                                                              Score            Areas of Concern
The proposed solution meets our requirements                                                            4
The service provider is familiar with our existing infrastructure                                       5
The proposed design will help us meet our business objectives                                           3
The service provider is in tune with the latest industry trends and technologies                        2
The future learning objectives of the service provider are well aligned with our learning objectives    5
The service providers proposed solution is a natural extention of our exisiting marketing mix           3
The proposed solution contains elements designed to encourage future and/or viral visitation            4
The solution is scalable                                                                                3
The service can integrate with other systems & technologies being used                                  4
Pricing, Deployment & Training

Selection Criteria                                                                                     Score   Areas of Concern

The service provider can provide a clear breakdown of deliverables & pricing                            4
The estimated cost falls within our budget                                                              5
The service provider has project management and reporting capabilities (Status Check, etc.)             2
The service agreement & cost estimate includes post implementation support (updates, hosting
etc)                                                                                                    3
Training costs are clearly outlined and are covered in the proposal                                     3
Additional expenses & costs are clearly outlined in the proposal                                        1
The service provider can commit to internal project timelines and can provide a realistic roadmap    5
After deployment, on-going maintenance can be conducted quickly and easily                           5
The service provider is close in proximity and can conduct on-site visits when required              3
Referrals & Sample Solutions

Selection Criteria                                                                                  Score   Areas of Concern

The service provider was willing to provide client referrals                                         4
The service provider was able to provide referrals from clients in our industry                      2
No major issues were raised from the service providers previous clients                              2
The service providers sample solutions exceeded our expectations                                     5
The service providers samples were producting results for the end client                             4
The service providers sample solutions are aesthetically appealing                                   3
The service providers sample solutions are creative                                                  5
The service providers sample solutions are easy to locate                                            2
The service providers sample sites adhere to legal & regulatory standards                            3
The service providers sample sites have been executed with a clean strategy in mind                  1
Mobile Marketing Service Provider Selection Tool

                                                                        Service Provider 2

Experience, Skill-Set & Approach

Selection Criteria                                                                              Score            Areas of Concern

The service provider has successfully completed this type of work many times before              3
The service provider has worked within our industry                                              2
He/she understand our business, our market, & our challenges                                     1
The service provider understands our technology & products                                       4
The service provider has worked with companies our size                                          5
The service provider has excellent communication & listening skills                              1
The service provider can provide thought leadership, direction & suggestions                     2
The service provider is a good fit for our culture and there is obvious synergy between teams    3
The service provider has been responsive to our requests                                         4
The service provider can offer a unique & innovative solution that can further our business      5
Architecture, Technology & Design

Selection Criteria                                                                              Score            Areas of Concern
The proposed solution meets our requirements                                                            1
The service provider is familiar with our existing infrastructure                                       2
The proposed design will help us meet our business objectives                                           3
The service provider is in tune with the latest industry trends and technologies                        3
The future learning objectives of the service provider are well aligned with our learning objectives    4
The service providers proposed solution is a natural extention of our exisiting marketing mix           4
The proposed solution contains elements designed to encourage future and/or viral visitation            2
The solution is scalable                                                                                1
The service can integrate with other systems & technologies being used                                  5
Pricing, Deployment & Training

Selection Criteria                                                                                     Score   Areas of Concern

The service provider can provide a clear breakdown of deliverables & pricing                            2
The estimated cost falls within our budget                                                              1
The service provider has project management and reporting capabilities (Status Check, etc.)             1
The service agreement & cost estimate includes post implementation support (updates, hosting
etc)                                                                                                    3
Training costs are clearly outlined and are covered in the proposal                                     2
Additional expenses & costs are clearly outlined in the proposal                                        1
The service provider can commit to internal project timelines and can provide a realistic roadmap    2
After deployment, on-going maintenance can be conducted quickly and easily                           1
The service provider is close in proximity and can conduct on-site visits when required              1
Referrals & Sample Solutions

Selection Criteria                                                                                  Score   Areas of Concern

The service provider was willing to provide client referrals                                         2
The service provider was able to provide referrals from clients in our industry                      1
No major issues were raised from the service providers previous clients                              1
The service providers sample solutions exceeded our expectations                                     2
The service providers samples were producting results for the end client                             1
The service providers sample solutions are aesthetically appealing                                   1
The service providers sample solutions are creative                                                  1
The service providers sample solutions are easy to locate                                            1
The service providers sample sites adhere to legal & regulatory standards                            2
The service providers sample sites have been executed with a clean strategy in mind                  1
Mobile Marketing Service Provider Selection Tool

                                                                        Service Provider 3

Experience, Skill-Set & Approach

Selection Criteria                                                                              Score            Areas of Concern

The service provider has successfully completed this type of work many times before              5
The service provider has worked within our industry                                              4
He/she understand our business, our market, & our challenges                                     3
The service provider understands our technology & products                                       2
The service provider has worked with companies our size                                          1
The service provider has excellent communication & listening skills                              3
The service provider can provide thought leadership, direction & suggestions                     4
The service provider is a good fit for our culture and there is obvious synergy between teams    1
The service provider has been responsive to our requests                                         2
The service provider can offer a unique & innovative solution that can further our business      5
Architecture, Technology & Design

Selection Criteria                                                                              Score            Areas of Concern
The proposed solution meets our requirements                                                            3
The service provider is familiar with our existing infrastructure                                       4
The proposed design will help us meet our business objectives                                           1
The service provider is in tune with the latest industry trends and technologies                        2
The future learning objectives of the service provider are well aligned with our learning objectives    4
The service providers proposed solution is a natural extention of our exisiting marketing mix           2
The proposed solution contains elements designed to encourage future and/or viral visitation            3
The solution is scalable                                                                                2
The service can integrate with other systems & technologies being used                                  5
Pricing, Deployment & Training

Selection Criteria                                                                                     Score   Areas of Concern

The service provider can provide a clear breakdown of deliverables & pricing                            4
The estimated cost falls within our budget                                                              2
The service provider has project management and reporting capabilities (Status Check, etc.)             3
The service agreement & cost estimate includes post implementation support (updates, hosting
etc)                                                                                                    5
Training costs are clearly outlined and are covered in the proposal                                     2
Additional expenses & costs are clearly outlined in the proposal                                        1
The service provider can commit to internal project timelines and can provide a realistic roadmap    2
After deployment, on-going maintenance can be conducted quickly and easily                           5
The service provider is close in proximity and can conduct on-site visits when required              2
Referrals & Sample Solutions

Selection Criteria                                                                                  Score   Areas of Concern

The service provider was willing to provide client referrals                                         5
The service provider was able to provide referrals from clients in our industry                      5
No major issues were raised from the service providers previous clients                              4
The service providers sample solutions exceeded our expectations                                     4
The service providers samples were producting results for the end client                             5
The service providers sample solutions are aesthetically appealing                                   3
The service providers sample solutions are creative                                                  3
The service providers sample solutions are easy to locate                                            4
The service providers sample sites adhere to legal & regulatory standards                            4
The service providers sample sites have been executed with a clean strategy in mind                  5
Selection Criteria                  Provider 1   Provider 2   Provider 3                 Service Provider Fit Index


                                                                                                 Experience,
                                                                                                  Skill-Set &
Experience, Skill-Set & Approach      4.0          3.0          3.0                               Approach                Provider 1
                                                                                                   5.0


                                                                                                   4.0                    Provider 2


Architecture, Technology & Design     3.7          2.8          2.9                                3.0                    Provider 3

                                                                                                   2.0


                                                                                                   1.0
                                                                           Referrals &                                Architecture,
                                                                             Sample                                   Technology &
Pricing, Deployment & Training        3.4          1.6          2.9         Solutions
                                                                                                   0.0
                                                                                                                         Design




Referrals & Sample Solutions          3.1          1.3          4.2

                                                                                                   Pricing,
Overall Scores (190)                  135           82          124                              Deployment &
                                                                                                   Training

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Mobile Marketing Service Provider Selection Tool

  • 1. Mobile Marketing Service Provider Selection Tool Service Provider 1 Experience, Skill-Set & Approach Selection Criteria Score Areas of Concern The service provider has successfully completed this type of work many times before 4 The service provider has worked within our industry 5 He/she understand our business, our market, & our challenges 5 The service provider understands our technology & products 3 The service provider has worked with companies our size 4 The service provider has excellent communication & listening skills 5 The service provider can provide thought leadership, direction & suggestions 2 The service provider is a good fit for our culture and there is obvious synergy between teams 4 The service provider has been responsive to our requests 5 The service provider can offer a unique & innovative solution that can further our business 3 Architecture, Technology & Design Selection Criteria Score Areas of Concern
  • 2. The proposed solution meets our requirements 4 The service provider is familiar with our existing infrastructure 5 The proposed design will help us meet our business objectives 3 The service provider is in tune with the latest industry trends and technologies 2 The future learning objectives of the service provider are well aligned with our learning objectives 5 The service providers proposed solution is a natural extention of our exisiting marketing mix 3 The proposed solution contains elements designed to encourage future and/or viral visitation 4 The solution is scalable 3 The service can integrate with other systems & technologies being used 4 Pricing, Deployment & Training Selection Criteria Score Areas of Concern The service provider can provide a clear breakdown of deliverables & pricing 4 The estimated cost falls within our budget 5 The service provider has project management and reporting capabilities (Status Check, etc.) 2 The service agreement & cost estimate includes post implementation support (updates, hosting etc) 3 Training costs are clearly outlined and are covered in the proposal 3 Additional expenses & costs are clearly outlined in the proposal 1
  • 3. The service provider can commit to internal project timelines and can provide a realistic roadmap 5 After deployment, on-going maintenance can be conducted quickly and easily 5 The service provider is close in proximity and can conduct on-site visits when required 3 Referrals & Sample Solutions Selection Criteria Score Areas of Concern The service provider was willing to provide client referrals 4 The service provider was able to provide referrals from clients in our industry 2 No major issues were raised from the service providers previous clients 2 The service providers sample solutions exceeded our expectations 5 The service providers samples were producting results for the end client 4 The service providers sample solutions are aesthetically appealing 3 The service providers sample solutions are creative 5 The service providers sample solutions are easy to locate 2 The service providers sample sites adhere to legal & regulatory standards 3 The service providers sample sites have been executed with a clean strategy in mind 1
  • 4. Mobile Marketing Service Provider Selection Tool Service Provider 2 Experience, Skill-Set & Approach Selection Criteria Score Areas of Concern The service provider has successfully completed this type of work many times before 3 The service provider has worked within our industry 2 He/she understand our business, our market, & our challenges 1 The service provider understands our technology & products 4 The service provider has worked with companies our size 5 The service provider has excellent communication & listening skills 1 The service provider can provide thought leadership, direction & suggestions 2 The service provider is a good fit for our culture and there is obvious synergy between teams 3 The service provider has been responsive to our requests 4 The service provider can offer a unique & innovative solution that can further our business 5 Architecture, Technology & Design Selection Criteria Score Areas of Concern
  • 5. The proposed solution meets our requirements 1 The service provider is familiar with our existing infrastructure 2 The proposed design will help us meet our business objectives 3 The service provider is in tune with the latest industry trends and technologies 3 The future learning objectives of the service provider are well aligned with our learning objectives 4 The service providers proposed solution is a natural extention of our exisiting marketing mix 4 The proposed solution contains elements designed to encourage future and/or viral visitation 2 The solution is scalable 1 The service can integrate with other systems & technologies being used 5 Pricing, Deployment & Training Selection Criteria Score Areas of Concern The service provider can provide a clear breakdown of deliverables & pricing 2 The estimated cost falls within our budget 1 The service provider has project management and reporting capabilities (Status Check, etc.) 1 The service agreement & cost estimate includes post implementation support (updates, hosting etc) 3 Training costs are clearly outlined and are covered in the proposal 2 Additional expenses & costs are clearly outlined in the proposal 1
  • 6. The service provider can commit to internal project timelines and can provide a realistic roadmap 2 After deployment, on-going maintenance can be conducted quickly and easily 1 The service provider is close in proximity and can conduct on-site visits when required 1 Referrals & Sample Solutions Selection Criteria Score Areas of Concern The service provider was willing to provide client referrals 2 The service provider was able to provide referrals from clients in our industry 1 No major issues were raised from the service providers previous clients 1 The service providers sample solutions exceeded our expectations 2 The service providers samples were producting results for the end client 1 The service providers sample solutions are aesthetically appealing 1 The service providers sample solutions are creative 1 The service providers sample solutions are easy to locate 1 The service providers sample sites adhere to legal & regulatory standards 2 The service providers sample sites have been executed with a clean strategy in mind 1
  • 7. Mobile Marketing Service Provider Selection Tool Service Provider 3 Experience, Skill-Set & Approach Selection Criteria Score Areas of Concern The service provider has successfully completed this type of work many times before 5 The service provider has worked within our industry 4 He/she understand our business, our market, & our challenges 3 The service provider understands our technology & products 2 The service provider has worked with companies our size 1 The service provider has excellent communication & listening skills 3 The service provider can provide thought leadership, direction & suggestions 4 The service provider is a good fit for our culture and there is obvious synergy between teams 1 The service provider has been responsive to our requests 2 The service provider can offer a unique & innovative solution that can further our business 5 Architecture, Technology & Design Selection Criteria Score Areas of Concern
  • 8. The proposed solution meets our requirements 3 The service provider is familiar with our existing infrastructure 4 The proposed design will help us meet our business objectives 1 The service provider is in tune with the latest industry trends and technologies 2 The future learning objectives of the service provider are well aligned with our learning objectives 4 The service providers proposed solution is a natural extention of our exisiting marketing mix 2 The proposed solution contains elements designed to encourage future and/or viral visitation 3 The solution is scalable 2 The service can integrate with other systems & technologies being used 5 Pricing, Deployment & Training Selection Criteria Score Areas of Concern The service provider can provide a clear breakdown of deliverables & pricing 4 The estimated cost falls within our budget 2 The service provider has project management and reporting capabilities (Status Check, etc.) 3 The service agreement & cost estimate includes post implementation support (updates, hosting etc) 5 Training costs are clearly outlined and are covered in the proposal 2 Additional expenses & costs are clearly outlined in the proposal 1
  • 9. The service provider can commit to internal project timelines and can provide a realistic roadmap 2 After deployment, on-going maintenance can be conducted quickly and easily 5 The service provider is close in proximity and can conduct on-site visits when required 2 Referrals & Sample Solutions Selection Criteria Score Areas of Concern The service provider was willing to provide client referrals 5 The service provider was able to provide referrals from clients in our industry 5 No major issues were raised from the service providers previous clients 4 The service providers sample solutions exceeded our expectations 4 The service providers samples were producting results for the end client 5 The service providers sample solutions are aesthetically appealing 3 The service providers sample solutions are creative 3 The service providers sample solutions are easy to locate 4 The service providers sample sites adhere to legal & regulatory standards 4 The service providers sample sites have been executed with a clean strategy in mind 5
  • 10. Selection Criteria Provider 1 Provider 2 Provider 3 Service Provider Fit Index Experience, Skill-Set & Experience, Skill-Set & Approach 4.0 3.0 3.0 Approach Provider 1 5.0 4.0 Provider 2 Architecture, Technology & Design 3.7 2.8 2.9 3.0 Provider 3 2.0 1.0 Referrals & Architecture, Sample Technology & Pricing, Deployment & Training 3.4 1.6 2.9 Solutions 0.0 Design Referrals & Sample Solutions 3.1 1.3 4.2 Pricing, Overall Scores (190) 135 82 124 Deployment & Training