Get this template plus 350+ other premium business tools & templates at www.demandmetric.com

1. Channel Scoring
List the mobile channels that you would like to evauluate and rank them against the pre-selected criteria on a scale of 1-10 based on how strongly you agree/disagree.
Brand Promotion Quality Lead Quality Cost/Event
Alignment with Market Internal Purchase Conversion Total
Channels Image Visibility
Accountability
Champion Responsibility Potential Production
Delivery Cost Other Costs Costs
Time Cost
Weighting 20% 20% 15% 15% 15% 15%
Mobile Display Ads 9 8 8 7 8 7 $ 7,000 $ 1,000 $ 500 $ 8,500
Mobile Coupons 4 3 8 8 9 7 $ 750 $ 500 $ 100 $ 1,350
Apps 5 4 3 2 3 4 $ 1,500 $ 500 $ 500 $ 2,500
QR Codes 5 7 6 5 4 7 $ 1,000 $ 1,000 $ 5,000 $ 7,000
SMS (Text Messaging) 5 4 3 6 5 6 $ 2,000 $ 1,000 $ 250 $ 3,250
Mobile Rich Media Ads 8 7 7 5 4 5 $ 150 $ 100 $ 250 $ 500
Mobile Video 3 4 3 4 4 3 $ 1,000 $ 500 $ 100 $ 1,600
Brand Integration into Games 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #1 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #2 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #3 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #4 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #5 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #6 0 0 0 0 0 0 $ - $ - $ - $ -
Other Channel #7 0 0 0 0 0 0 $ - $ - $ - $ -

2. Mobile Marketing Channel Selection Tool
Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required.
Brand Promotion Quality Lead Quality Cost/Event
Weight
Alignment with Market Internal Purchase Conversion Production
Selection Criteria Image Visibility
Accountability
Champion Responsibility Potential Time Cost
Delivery Cost Other Costs
Weighting Scale 20% 20% 15% 15% 15% 15% 100%
Ranking Criteria Definitions
Alig n m en t w ith Im ag e This channel is aligned to corporate goals & objectives with regard to method of presentation.
Market Visib ility This channel improves visibility in the marketplace.
Acco u n tab ility This channel makes it easy to obtain an accurate count of impressions, ROI, or distribution.
In tern al Ch am p io n This channel reaches the internal champion and/or target audience.
Pu rch ase Resp o n sib ility This channel reaches people with purchase responsibility.
Co n versio n Po ten tial There is a high likelihood and/or predictable conversion rate using the specified channel.
Pro d u ctio n Tim e Co st What is the cost of time required to put this in play? What is the cost of production?
Delivery Co st What are the costs associated with putting media piece through this channel?
Oth er Co sts Are there any other costs (non-internal) that are required for this channel?

3. Rankings
Sort by selecting all Channels, Overall Channel Score, Brand Promotion Quality, Lead Quality and Cost/Event. Click "Data" and "Sort" to select your preferred order.
Channel Overall Channel Score Brand Promotion Quality Lead Quality Cost/Event
Mobile Display Ads 7.9 4.6 3.3 $8,500
Mobile Coupons 6.2 2.6 3.6 $1,350
Mobile Rich Media Ads 6.2 4.1 2.1 $500
QR Codes 5.7 3.3 2.4 $7,000
SMS (Text Messaging) 4.8 2.3 2.6 $3,250
Apps 3.6 2.3 1.4 $2,500
Mobile Video 3.5 1.9 1.7 $1,600
Brand Integration into Games 0.0 0.0 0.0 $0
Other Channel #1 0.0 0.0 0.0 $0
Other Channel #2 0.0 0.0 0.0 $0
Other Channel #3 0.0 0.0 0.0 $0
Other Channel #4 0.0 0.0 0.0 $0
Other Channel #5 0.0 0.0 0.0 $0
Other Channel #6 0.0 0.0 0.0 $0
Other Channel #7 0.0 0.0 0.0 $0

4. High Wide Reach Top Priority
Mobile Coupons
Mobile Display Ads
Lead Generation Quality
SMS (Text Messaging)
QR Codes
Bubble Size = Cost/Event
Mobile Rich Media Ads
Mobile Video
Apps
Low
Least Effective Specialized Reach
Low High
Brand Promotion Quality