The acquisition, understanding and transfer of knowledge, skills and effective tools to the sales force is the core component of Sales Enablement. When sales has the right information at their fingertips in front of the right prospect, at the right time more deals close. And helping sales close more deals is the purpose of Sales Enablement.   Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement: the Power of the Enabled Sales Organization - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing partnership for better performance and profitability. Leading up to this ground breaking event, we will be authoring 6 Solution Study research reports highlight key technology categories, profiling over 50 technology vendors, developing dozens of customer success case studies, and publishing our Sales Enablement Maturity Model Report to help Marketers improve their sales enablement effectiveness. At the virtual summit, we will have Demand Metric analysts, industry thought-leaders, and executives and customers from top technology vendors sharing their insights on how to build a truly enabled sales organization. And, we will be inviting our 40,000+ members to participate in this event – for free! We want to ensure that our Q1 sales enablement research and virtual summit provide the most practical information, tools and advice ever produced. To obtain this document, visit us at http://www.demandmetric.com/register

1. Virtual Summit: Sales Enablement – April 3, 2014
Time
Sales Enablement Virtual Event Agenda
9:00am ET
Technology Expo Opens & Survey Poll to Win a Macbook Retina Opens
10:00am ET
Opening Keynote: Jesse Hopps, Founder & CEO and John Follett, CMO - Demand Metric
10:30am ET
Sales Enablement Maturity Model Keynote: – Clare Price, VP Research and Jerry Rackley, Chief Analyst - Demand Metric
11:15am ET
Industry Thought Leader Keynote: Meagen Eisenberg, VP Demand Generation - DocuSign
12:00pm ET
Group Chat with Keynote Speakers in Communications Lounge
Track 1 – Sales Enablement Fundamentals
1:00-1:30pm ET
Track 2 – Advanced Sales Enablement Practices
Track 3 – Meet the Industry Experts
Marketing Automation Customer Success
Panel
Enablement KM Customer Success Panel
Technology Expo Open
Technology Expo Open
1:40-1:55pm ET
2:00-2:30pm ET
CRM Customer Success Panel
Technology Expo Open
1:40-1:55pm ET
3:00-3:30pm ET
Market Intelligence Customer Success Panel
CPQ Customer Success Panel
Technology Expo Open
3:40-3:55pm ET
4:00-4:30pm ET
Sales Intelligence Customer Success Panel
Building a Enablement System – Craig Nelson
4:30-5:00pm ET
*Topics & Agenda subject to change.
Account Based Marketing – Russell Kern
Technology Expo Open
Group Chat with Speakers
Technology Expo Open
Group Chat with Speakers
Technology Expo Open
Group Chat with Speakers
Technology Expo Open
Group Chat with Speakers – Prizes Announced