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1. Content Marketing Strategy Scorecard
Objective 1 - Acquire New Customers
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Build Content Specific Landing Pages # new leads 20,000 new leads by end of Q4
Establish Content Driven Lead Nurturing Campaigns Database size 10,000 in Database by end of Q1
Improve "Bottom of Funnel" Content for Prospects # pricing calcuator downloads 2,000 downloads by end of Q4
Objective 2 - Retain Existing Customers
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Customer Engagement Webinars # attendees 60% attendance by end of Q1
Free eBook - Customer Loyalty Program # downloads 10,000 downloads by end of Q2
Objective 3 - Increase Brand Awareness
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Thought Leadership Webinar Program # attendees 1000 attendees/webinar by end of Q4
Thought Leadership Blog # page views/day 15000 page views/day by end of Q4

2. Objective 4 - Increase Website Traffic
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Add Content Pages to Improve SEO Rankings # top ranking keywords 1,000 top ranking keywords by end of Q2
Encourage Social Sharing of Video Content # inbound links 1,500 new inbound links by end of Q3