As a small business owner it is easy to get caught up in the every day tasks of running a business and forget about marketing your business to make sure you are going to continue to have customers. It is a great idea to have a daily marketing routine. This will get in the practice of doing the same things everyday to help your business grow. Once something becomes routine, it is much harder to forget about it. Help make your business become more successful and grow by following these simple suggestions.

1. Daily Marketing Routine for a
Successful Cleaning Business
Brought to you by the marketing experts at
www.demandmart.com

2. Everyone has a daily routine no matter what type
of job they have. However, as a cleaning business
owner, you want to have a solid daily marketing
routine that will allow your business to continue
to experience increasing amounts of success.
While you never have to follow your routine to a
T, having a set list of daily must-dos is an easy and
efficient way of ensuring that your marketing
programs stay focused and are able to bring in
new business cleaning leads. Without new clients
your cleaning business won’t stay afloat for long.

3. Below are some “to-dos” to consider adding
to your daily marketing routine. Remember
that your routine can be tailored and switched
around to fit your business’ specific needs as
well as your time schedule. In any case, no
matter how it’s done, having a marketing
routine makes for an optimally successful
cleaning business.

4. Focus on your customers first
• Marketing should always involve keeping in close
communication with your customers.
• One of the first parts of your daily marketing
routine should involve checking in with your
customers.
• This means checking emails, voicemails, blog
comments, and any other method that customers
may use to contact you.

5. • If any questions or concerns are posted, be sure
to answer them with solid information and facts.
• Aside from direct contact from your customers
you’ll also want to check your cleaning business’
web presence and social media pages.
• This involves any social networking sites that your
business may take part in such as Facebook,
LinkedIn, and any others.
• Again, be sure to respond to any questions or
problems that customers and possible clients ask.

6. Check up on your advertising
campaigns.
• If you advertise your business online doing daily
check-ins is always wise.
• Using tools such as Google Analytics and Alexa,
look to see how much traffic your advertising is
drawing to your company website.
• Also consider ROI and other important factors.
With numbers in hand tweak your campaigns as
necessary.
• If you use any type of marketing software, be
sure to adjust them if required.

7. • Remember that your advertising is a big part that
drives the success of your cleaning business.
• Without proper advertising it will be hard to find
new clients.
• When dealing with online advertising and
promotional campaigns, it’s important to
remember that change doesn’t occur overnight.
• Give your advertising efforts time to expand and
grow. You may notice that for weeks no
improvement is seen.
• Time can be your enemy but it is your best friend
when looking at the success of an advertising
campaign.

8. More customer focus.
• After dealing with advertising and customers in
general, as a cleaning business you’ll want to
focus on providing those customers requesting
quotes and other helpful information.
• Be sure that these quotes are provided to
interested customers ASAP. You want customers
to see that your business is efficient and can
respond to new leads in a timely fashion.

9. • When providing quotes your cleaning business
should also provide testimonials and pictures
of jobs that the company has completed in the
past.
• If you’re a wide-spectrum cleaning company,
show that your business is able to clean a
small apartment as well as a large building
complex.
• The more versatility you show, the higher
chance you have of truly impressing a
prospective client.

10. Act on leads
• Once you’ve ensured that the company’s
advertising and marketing is on track and that
your customers are properly taken care of and
assisted as required, a last but crucial step in your
daily marketing routine is to act on any new leads
you may have.
• This can involve making phone calls, sending
emails, or even visiting a client in person. While
you may already have plenty of cleaning leads, it
never hurts to add more to your list.

11. • For success on catching new leads,
professionalism, knowledge, and patience are
all necessary.
• Don’t rush possible customers into using your
business. Instead, show them what your
cleaning company offers and make it known
that you beat out the competition with stellar
cleaning services.

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– Provide an easy to use blog and newsletter tool
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– Provide a simple to use appointment request system
– Send automatic email responses your customers