The document discusses the rise of on-demand delivery services for groceries and other goods. It introduces Urbery, a company that allows customers to order groceries online from their favorite stores and have "Grocery Gurus" deliver the items using a crowdsourced model. The key benefits of this crowdsourced delivery model are optimized costs without warehouses, always fresh groceries, and improved customer service. The document also outlines best practices for building an effective crowdsourced delivery system and workforce.

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How to streamline delivery
with on-demand services in
eCommerce
Mudit Rawat
Founder & CEO Urbery
@moodz @Urbery
#eCOMTO
#groceriesondemand

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Crowdsourcin
gLeveraging a pool of
underutilized
resources to get
tasks done.
Using the power of crowdsourcing…

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Introducing Urbery
ORDER GROCERIES
ONLINE
LEAVE IT TO OUR
GROCERY GURUS
TELL US WHEN
AND WHERE
Choose products from
your favourite grocery
store
Select a time convenient to
you (or one of the under 2
hours delivery windows)
Track your Grocery Gurus
in real time as they shop
and deliver your groceries
to your doorstep

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Why are we moving towards this
model??
RISE OF THE
ON-DEMAND
ECONOMY
#instagratification
generation

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Why are we moving towards this
model??
RISE OF THE
ON-DEMAND
ECONOMY
Easy and affordable access
to technology and services
68% of Canadians owned a smartphone (13% y-o-y
increase)
Mobile users in North America are using on average
1.3GBof data/month on their smartphone vs. just
149MB in 2008 – a 1,242%increase!
Avg. cost of downloading 1MB expected to drop to
$0.01 in 2015 vs. $0.46 in 2008

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Why are we moving towards this
model??
RISE OF THE
ON-DEMAND
ECONOMY
Rise of the Freelancers
Abundance of resources
* Source: http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/
 Flexibility – Work when you like
 Milennials moving away from the 9-5
grind
 Become your own boss
 Make extra money on the side
 Little or no micro-management
Revenue flowing through shared economy directly
into peoples wallet will surpass $3.5B
Why people like it?

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This is just a snapshot

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Crowdsourced delivery value chain
Hire, train and
manage the
schedule of your
fleet
Build an online and/or
mobile platform that
allows customers to
buy products and sync
the delivery schedule
to your fleets schedule
Use existing
infrastructure to pick
products (grocery
stores) and personal
vehicles to deliver
groceries
Leverage GPS tracking
of your fleets
smartphone (existing
resource) to provide
customers with real
time order tracking
functionality

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Crowd sourcing your delivery can
streamline the entire delivery process
DELIVER
Y SPEED
OPTIMIZED
OPERATIONAL
COST (No Inventory and
Warehousing Cost)
ALWAYS
FRESH
CUSTOMER
SERVICE - NOT
JUST
LOGISTICS

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The Bad
 Fleet Turnover
 Need capital to develop an effective promotional
campaign to attract initial crowd sourced
employees
 Constant battle between supply and demand (till
your business becomes stable)

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Building your crowdsourced delivery
model
▪ Find people – Craigslist is your best friend
▪ Build a robust training program
▪ Put as much details as you can about your business including
culture, process, help guides, etc.
▪ Tools such as ACTO can help streamline this process
▪ Find a background check agency – We use Triton and they can
do background checks in under 5 minutes!
▪ Automate your interview process – Try using Kira talent
▪ Find a good legal firm – We use LaBarge Weinstien
▪ Find the right APIs (or build your own) – Locqus, Bringg and On-
Fleet can really help you implement delivery personal tracking

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What does the future hold
$26B
$110B
323%

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mudit.rawat@urbery.com
@Moodz @Urbery
WELOVEFOOD15
Use the code below to get $15 off your first order