Delvinia’s Digital Marketing Workshop was designed by thought leaders with 20+ years of experience in the digital marketing space. The workshop curriculum is enhanced by relevant consumer insights around Canadian consumer behaviours and attitudes powered by AskingCanadians, Delvinia’s proprietary online research community.

1. •Understand the new digital consumer and marketing trends
•Cut through the hype and understand what really works
•Learn how to use the Delvinia framework to determine which digital tools and techniques to apply in different marketing scenarios
•Take home the Digital Workbook that enables participants to design effective digital marketing plans step-by-step
DIGITAL IS CHANGING THE GAME. Is your organization keeping up?
Contact Leanne Bodnar at lbodnar@delvinia.com
or (416) 364-1455 ext. 253 to inquire about a Digital Workshop
The Digital Marketing Workshop is designed for seasoned marketers within your organization in order to demystify digital and to provide participants with a strategic digital marketing framework within the context of integrated marketing.
WHO WILL BENEFIT
Improve Your Digital Marketing Competency
Participants will
Delvinia’s Digital Marketing Workshop was designed by thought leaders with 20+ years of experience in the digital marketing space.
The workshop curriculum is enhanced by relevant consumer insights around Canadian consumer behaviours and attitudes powered by AskingCanadians™, Delvinia’s proprietary online research community.

2. STEVE MAST, President Role: Main Facilitator Credentials
•CMA Board of Directors
•Founder and co-chair for the CMA/MRIA Customer Experience Conference
•Thought leader and active speaker in the Canadian digital marketing space, with 20+ years of experience
ROSALINA (ROZ) LIN-ALLEN SVP, Digital Consulting Role: Course Designer/Speaker Credentials
•Adjunct professor at the Schulich School of Business
•Thought leader in the Canadian digital marketing space, with 20 years of experience
Contact Leanne Bodnar at lbodnar@delvinia.com
or (416) 364-1455 ext. 253 to inquire about a Digital Workshop
Course Design
This one-day course combines a see-hear-do approach to maximize learning. In addition to getting an overview of digital marketing and acquiring tools and techniques, marketers will have the opportunity to practice their newly learnt skills and get real-time feedback in a fun and inspiring way.
Course Outline
Module 1: The New, Digital Customer
Relevant Canadian customer insights powered by AskingCanadians™
Module 2: How Brands Are Responding to the Digital Customer
Module 3: Digital Marketing Tools Overview
Paid Media – SEM/PPC, Display Advertising, Social Media Advertising
Owned Media – websites, blogs, email, mobile apps & more
Earned Media – SEO, social media, content marketing, online communities
Module 4: Frameworks and Techniques
Building Awareness
Engagement & Conversion
Advocacy
Exercise: Digital Marketing Plan
Facilitators
Increase in participant’s confidence rating to make informed decisions around digital marketing
47%
Participant satisfaction rating
95%
Generate Awareness
Engagement & Conversion
Build Advocacy